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Megarate | The Heart Rate: 10 Years of Electra Heart


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NeonSkeleton

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Electra Heart is the antithesis of everything that I stand for. And the point of introducing her and building a whole concept around her is that she stands for the corrupt side of American ideology, and basically that’s the corruption of yourself. My worst fear — that's anyone’s worst fear — is losing myself and becoming a vacuous person. And that happens a lot when you’re very ambitious.
–MARINA DIAMANDIS, 2012

INTERVIEWER: Does Electra Heart have a happy love life?
MARINA: No. It’s… tragic!

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For the followup to her Gold-certified debut The Family Jewels, Marina Diamandis took a left turn out of indie-pop and headed straight for the dancefloor. The result was 2012’s Electra Heart, a package of sleek, taut electropop numbers co-written with industry-leading producers including Rick Nowels, Greg Kurstin, Stargate and Diplo.

Electra Heart represents the collision of Greek tragedy, British humour, and the American Dream. It’s a story about bad romance. About how we understand ourselves and how we interact with others. About what this mess of a world is doing to us all. Its lyrics explore the sinister sides of love; its Valley of the Dolls-inspired imagery challenged the American Dream’s corruption of (female) identity, Casper Balslev photographing Marina as the House Wife, the Beauty Queen, the Homewrecker, and the Idle Teen. For better or worse, its iconic eyeliner-heart motif and barrage of music videos—which charted the birth, adventures and death of the starring role herself—practically created 2011-14 Tumblr culture (alongside Born to Die, of course).

Taking inspiration from Madonna, Marilyn, Britney and Depeche Mode, the songs sidestep into eurodance (‘Radioactive’), EDM (‘Primadonna’) and pop-punk (‘Bubblegum Bitch’), all the while discussing rejection, regret, identity, and above all the sheer force that love commands over us all. Sometimes sinister, sometimes euphoric, but always bold, Electra Heart stands as the jewel in the crown of one of our generation’s most unique alt-pop idols. Truly, her Heartpop could mean anything.

Marina’s creative risks paid off. Electra Heart catapulted straight to the top of the UK charts, and now boasts two Platinum songs in the US, with another two Gold-certified. If you’ve never heard Electra Heart, I can’t encourage you enough. The record is imperial phase Marina and the Diamonds, and is widely considered a modern pop classic. You should absolutely listen to it now, send in your scores, and help make sure this rate doesn’t flop :lolga:

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We’ll be rating the brand-new 10th anniversary Platinum Blonde Edition of Electra Heart. This includes the original 12-track album, plus its 5 bonus tracks and the non-album singles ‘E.V.O.L.’ and ‘Electra Heart’, the former coming to Spotify for the first time. Here’s the full album:

When you’re ready to vote, the Google form is here: https://forms.gle/pgJRrNFFQzixAWLM7. Score each song out of 10, and then at the end you can choose one song to upgrade to 11. Comments on any or all of the songs are completely optional, but it’d be great to hear your feedback!

Provisionally, you have about a month to submit scores. If we can get a good number of voters, expect a ceremony around the end of May.

Happy listening, don’t let this flop, and I can’t wait for your votes! :kiss:

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Edited by NeonSkeleton
Rating Electra Heart at https://forms.gle/pgJRrNFFQzixAWLM7
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CatelynnMarie

omg the google doc made things so much easier to do these :firega: thank you :hug:

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Grigio Guy

Y’all better not let EVOL flop!!

Religion is a product to sell.
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Butters Stotch

OMG, yeeesss!!! Just Sent mine :excited2:

FIND YOUR FREEDOM IN THE MUSIC
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VTV

Sent 🖤🖤

checkout my channel: https://www.youtube.com/channel/UC5iGoXYpXnIfLHH1o7H9lxA
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Poltergeist

Done! I'm excited for the results!

I've been getting messages from my deep waters
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  • 2 weeks later...
ARTPOPe

Voted :vegas:

Stream Ancient Dreams In A Modern Land (Deluxe Edition) 🌺🌴🪐
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