Chart Discussion: The Cure / Joanne

[ViviLittleM 3]

2 minutes ago, Americano said:

Too bad apparently no one actually buys her singles after day one 

Clocked 

maybe they will with The Weeknd!

[Americano 31,061]

Just now, ViviLittleM said:

maybe they will with The Weeknd!

no

[Greg 6,330]

4 minutes ago, Rxer said:

Just read so many pages about BBC. Got me thinking about the other kind of BBC. 

As someone who grew up with the BBC channels on TV and on radio, I always have a slight moment of confusion when I see BBC in reference to the other thing 

[LittleHooker 3,079]

1 minute ago, Helvetimatic said:

It's about cadencing promotion. You need tent pole moments to amplify certain moments in time.

(See http://www.afaqs.com/news/story/27837_BBDOProximity-Study-Applying-social-movements-to-campaigns). It's done quite often in very effective, "viral" ad campaigns.

I think that Gaga & her team are actually being deliberate with the schedule in order to mimic. There are ways to artificially create push-pull demand in terms of how things are marketed and sold. You shouldn't heavy up on initial sale releases because you need supporting tactics throughout the duration of a single or album.

There's a reason why advertising media buys are bought in a programmatic manner. You heavy up on initial release (i.e. Coachella & single announcement), then you start waiting until social conversation dies down(i.e. earned media / excitement about a new single lasts for a few days and then you start seeing some drop off in social conversation around it) before pushing paid media (i.e. sponsored content, higher YT or search rankings for a music video or single). 

So, hypothetically, a cadenced media / marketing plan would roughly follow something like this (and it appears Gaga's team has planned for this from early indications of how this single was released.)

Coachella Weekend 1 (Release Single) --> Organic / Earned Media --> Coachella Weekend 2 --> Additional Organic Media from Weekend 2 & Official Radio Add Date [Paid Media should probably start happening around this time if Interscope has planned for it.]

[Gardevoir 9,822]

2 minutes ago, Dutch said:

Did you read the last pages? 

tell me

[Gardevoir 9,822]

1 minute ago, Greg said:

As someone who grew up with the BBC channels on TV and on radio, I always have a slight moment of confusion when I see BBC in reference to the other thing 

big black c0ck???

[OBEY 57,109]

@Americano i think Shawn will release his song before Gaga falls under Justin in Canada, your wish might happen 

[LittleHooker 3,079]

3 minutes ago, Greg said:

As someone who grew up with the BBC channels on TV and on radio, I always have a slight moment of confusion when I see BBC in reference to the other thing 

@Rxer probably confused you a lot when everyone was saying f**k the BBC 

[TwerkinLurkin 4,764]

2 minutes ago, OBEY said:

32 Paramore - Hard Times 0.2418 0.1165 0.0000 

Already more views on YouTube than the cure 

[Dutch 91,341]

Just now, Emigrante said:

tell me

Someone said releasing the music video was the last chance for The Cure. 

[OBEY 57,109]

1 minute ago, TwerkinLurkin said:

Already more views on YouTube than the cure 

Well they haven't release something for 4 years so  

[ArtGagaPop 61,940]

5 minutes ago, ARTnFAME said:

When we get the full update from today on Spotify

in like 8 hours

[spanishmonster 11,002]

They could upload TC performance on vevo too?

[911 16,707]

omg we are already close to 100 pages

[oheyitso 2,785]

26 minutes ago, viniferrett said:

don't they play katy? they're the same age 

They do but Katy takes little risks, her music is always on trend and so they can't ever not play her.