People eat more plant based food when offered, study shows

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At one cafeteria, increasing the number of vegetarian choices increased the proportion of plant-based purchases by 40-80% without affecting overall food sales.

The study increased the number of vegetarian options at three cafeterias in Cambridge, UK, from 1 in 4 to 2 in 4. Overall, a total of 94,000 cafeteria meal choices were analyzed.

For starters, there was no significant change in the total number of meals ordered — adding an extra vegetarian option did not affect overall sales. But consumers did opt for more vegetarian options, by a range of 40-80%. Remarkably, the biggest increases in plant-based meals were noted among the most carnivorous quartile of customers, showing that you don’t need to be a vegetarian to enjoy a plant-based meal once in a while.

Furthermore, there was no noted rebound effect. In other words, when people opted for a plant-based meal, this did not make it more likely for them to pick a meat-heavy one the next time around.

https://www.zmescience.com/medicine/more-vegetarian-options-sustainability-04092020/

[Grim 2,266]

I mean it's not rocket science

[bloody g 31,746]

I eat more anything when offered tbh

[Chic 20,830]

Well the Impossible Whopper is the only thing at Burger King that doesn’t make me feel like I’m going to vomit grease afterwards so I can see it

[PoetsTryinWrite 1,262]

Of course they do. It's not natural to crave a Big Mac. 

[Economy 52,861]

18 hours ago, GayPrideUnicorn said:

I mean it's not rocket science

Legit

 

Even most meat lovers don't necessarily dislike everything that doesn't have meat. If u have more vegetarian options of course the total amount of sales among vegetarian foods will rise. This is kind of a "duh" statement

 

[TSUNAMI 21,297]

Between best piece of meat and ordinary salat I would choose salat. I like it really sour. 

Sour is my preference. In everything. I eat only sour fruit. Sour candy. 

[Economy 52,861]

6 hours ago, TSUNAMI said:

Between best piece of meat and ordinary salat I would choose salat. I like it really sour. 

Sour is my preference. In everything. I eat only sour fruit. Sour candy. 

U must love lemons and vinegar

[TSUNAMI 21,297]

5 hours ago, Economy said:

U must love lemons and vinegar

Yes. 

I eat lemon with u peeled skin. 

I drink vinegar as a juice sometimes lol

[Twitter 14]

Oh this is interesting.

[Spyro 8,438]

I want to try it

[Economy 52,861]

6 hours ago, TSUNAMI said:

Yes. 

I eat lemon with u peeled skin. 

I drink vinegar as a juice sometimes lol

😳

[Meta Mart 352]

There's a place called Vegan Fried Chick'n in Sydney which does amazingly good kfc style plant based food.

I love it. It tastes great!

[ARTPOP 3,096]

6 hours ago, TSUNAMI said:

Yes. 

I eat lemon with u peeled skin. 

I drink vinegar as a juice sometimes lol

How can u handle the sourness 

[TSUNAMI 21,297]

5 minutes ago, Arbmonster said:

How can u handle the sourness 

My mom explained me that only thing she was able to eat and not throw up was only sour food, when she was bearing me.