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Aunt Jemima Brand Retiring


KNJ

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Images of Africans are going to become so controversial and sacred that it'll be like depictions Mohammed in the Muslim world. 

 

Anyways, I'm all for this. 

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nathantj594

Every old white redneck racist on my fb is losing their minds over this. They claim it’s a brand made by some poor old black granny who was knitting on a porch in Savannah who marketed it on her own and became the first female black millionaire. 

They’re referencing the woman who was a slave and some white marketing exec made her dress up like a minstrel for his ads...what is it with people?! 

And Paula Abdul ain’t got [BLEEP] on me!
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berlinforme
25 minutes ago, nathantj594 said:

Every old white redneck racist on my fb is losing their minds over this. They claim it’s a brand made by some poor old black granny who was knitting on a porch in Savannah who marketed it on her own and became the first female black millionaire. 

They’re referencing the woman who was a slave and some white marketing exec made her dress up like a minstrel for his ads...what is it with people?! 

Marketing 101: Storytelling

Crazy how people don't get it

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ToxicHot

Wait, really? I saw on my local news yesterday that Aunt Jemima and Uncle Ben were getting REBRANDED..... They’re really gonna retire the good sis Jemima now?!?! :bradley: 

dOnT sAd ReAcT mE 2 bE sHaDy i WiLL RePoRt U!!1!
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Pennywise

Americans are weirdly obsessed with this stuff. Like, in my country if some brand completely rebranded themselves overnight we wouldn't even notice :laughga:

So long ggd, it was nice while it lasted.
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riotx
35 minutes ago, Pennywise said:

Americans are weirdly obsessed with this stuff. Like, in my country if some brand completely rebranded themselves overnight we wouldn't even notice :laughga:

The sad thing is that a lot of them don’t seem to realize they are so immersed with capitalism, marketing and buying products. 

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11 hours ago, nathantj594 said:

Every old white redneck racist on my fb is losing their minds over this. They claim it’s a brand made by some poor old black granny who was knitting on a porch in Savannah who marketed it on her own and became the first female black millionaire. 

They’re referencing the woman who was a slave and some white marketing exec made her dress up like a minstrel for his ads...what is it with people?! 

I honestly couldn't decide whether to reply to this foolishness with an LMAO, SAD or THANX 

"She's an intellectual, your honor"
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SevenWonder

I get why this is the right thing to do. And I agree with it in theory. I'm not a pancake/waffle guy, so I don't think I've bought syrup in my life. But if I were to? I'd buy Aunt J. It's the only brand I know tbh. 

 

If it's rebranded? I might pick another brand. Which sucks for the company. 

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10 hours ago, riotx said:
10 hours ago, Pennywise said:

Americans are weirdly obsessed with this stuff. Like, in my country if some brand completely rebranded themselves overnight we wouldn't even notice :laughga:

The sad thing is that a lot of them don’t seem to realize they are so immersed with capitalism, marketing and buying products. 

First off: Dude, I'm like standing right here :excuseu:

Second: I think you two completely missed the point...

Third: The marginalized (in the US anyway)always clock the bs marketing execs try to whitewash and push into pop culture.

You should read the article Ive linked above and below. 

This is a great move forward!

"The Chief" and "Redskins" have to go next!

 

"She's an intellectual, your honor"
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20 minutes ago, SevenWonder said:

I get why this is the right thing to do. And I agree with it in theory. I'm not a pancake/waffle guy, so I don't think I've bought syrup in my life. But if I were to? I'd buy Aunt J. It's the only brand I know tbh. 

 

If it's rebranded? I might pick another brand. Which sucks for the company. 

real housewives of atlanta ok GIF

"She's an intellectual, your honor"
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