Charts Discussion - 'A Star Is Born'

[FRANZGA 13,920]

11 minutes ago, _Scheisse said:

I’ve been lurking/posting here since the BTW and I was doubtful about posting this but I’ll do cause I’m tired of this non sense paranoia attacks that some of you get.

[spoiler]

1. The labels do have “negotiations” with the digital platforms, they are responsible of pitching songs to certain playlists such as Today’s Top Hits on Spotify or other editorial spaces in Apple Music, Deeser, etc . This is something only the labels can do, in the case of the U.S., I’m not sure if the small labels such as interscope, capitol, etc do it, or if it’s something Universal music, as a whole does. If it were the case that the pitches were done by the main label, not only does Gaga have to “compete” with artists from Interscope for pitching and or editorial spaces , but with the whole universal rooster  that releases music every week. Besides “competing” in the internal pitching process, the digital platforms may find something else more attractive than what Universal or whatever label decided to pitch. So, in times like this, competition is crazy huge. What Interscope/Universal did of pitching and managing to get 3 songs off the album on Today’s Top Hits is a huge accomplishment.

2. Bobby, or Gaga’s management, does not have ANY control over this. The record label manages and  distributes the music, so y’all should really stop with this “Bobby should have done this”, “Bobby should have send checks” blah blah blah. Besides, you can’t pay for any editorial space (besides some specific banners, but not playlisting spaces) inside the platforms. However, the digital platform May ask for specific communication from the artist, such as posting the first link to listen the song that takes the listener to that digital platform, posting stuff such as Gaga did was “watch the vertical video on Spotify”, etc. These platforms in the end are nothing but “stores” where people consume music and of course they have to compete with one another, they may search the best opportunities to promote themselves and of course for their “jewels of the crown” aka their biggest playlists, most of the times they are super selective. In my humble opinion, Gaga is not very engaged with the digital platforms. She could be making her own playlists, posting more specific stuff about the platforms, participating in editorial stuff such as choosing her favorite songs to celebrate pride, etc. There are many possibilities of what an artist can do, and she barely does anything. So don’t be surprised if more spaces are given to, let’s say Dua Lipa, because she is more active in these environment.

3. “ Interscope should have kept the song three months in the first position of the Today’s Top Hits playlist!!!” . Lol they don’t have control ever this, the digital platforms decide how to manage their spots. If the song is being taken down some spots it’s either  because Shallow is not doing good with some specific metrics that I don’t feel comfortable sharing here or because the quantity of new releases they are getting is way too big, and they have faith in them becoming big and thus, they put it the first spots. They can’t keep the same songs on top. You may say “but she’s number 5 on the WW daily chart” which is a valid argument, but maybe she is not doing that well in the countries that cast consume this playlist the most. 

4. Editorial spaces can make a song, they have a bigger influence on what people listen to that traditional promotion. We saw that during the Joanne era. Nothing but the super bowl was capable of pushing Million Reasons on the digital platforms and god knows our girl performed that song everywhere. This is a new market, big exposure comes from inside the platforms. Why do I say this? Because some of y’all are saying that ARUTW should be a single, but if the song is just barely surviving around the global top 50 despite being shown in a huge ass movie and getting  a 22 position on TTH, then the users do not have a good engagement with the song and that won’t change because of “radio”, “promo”, etc. Artist such as Ariana grande, drake, etc that have lived most of their career in the audio streaming platforms understand this, that’s why it’s become less and less popular to go out and promote. That only effects pure sale and  the effect is barely  sustainable for more than a week. It pays off more on the long run to be active in this platforms than to burn yourself doing promo. 

5. This is not my area of expertise lol but I think it’s logical... why should interscope push and push for radio support when the song is already doing good? Why should they promote it the traditional way when the platforms AND the huge as movie has done this? Radio is nothing but a marketing tool and way of communicating that the song is out, that’s it. Sadly, Billboard has this old as **** and dated tradition of counting radio for their charts but from a financial or even strategical point of view, sometimes it doesn’t make sense to put all the effort on communicating through radio when there are things such as big as a movie and  getting the best editorial spaces everywhere that have a greater impact. Interscope is getting their coins, whether  they promote the song or not in radio. This is a revenue business and, as every other business, the optimization of resources should be taken into account. I’d rather have her team working on getting these outstanding editorial placements in Spotify/Apple Music than taking Gaga to every damn radio station for interviews or concentrating the Interscope team on working on this field when the most important job has already been done. I don’t know, these are my two cents on this matter. 

[/spoiler| 

Sorry if there are any spelling mistakes, I just woke up and decided to share this, as I keep seeing similar complaints everyday, when in the end of the day Interscope/Universal has done an amazing job with this soundtrack. 

 

 

thanks.. it looks like you have knowledge in the inside..

but as you said in no.3 they can put songs no.1 in TTH even without doing that great example AVA MAX cause they have faith in it.. great, but my question is Shallow peaked at no.2 in TTH, is it really that hard to keep it no.1 for at least 1 week...? 

[Bt1 5,213]

Tbh I dont see meltdowns here. Yes. We are not happy that Shallow is 21 on Hot 100, but we understand why. There are too many good things happening to really meltdown. 

[ViviLittleM 3]

soundtrack up to #2 on Billboard Top Album Sales

[spanishmonster 11,002]

People are not streaming Shallow in the USA Because they are buying it o listening from the CD 

[La Rosalia 9,906]

3 minutes ago, ViviLittleM said:

oh wow won't read that long thing

Your loss, I work in the industry, specifically with  the digital platforms   and I’m clarifying many recurrent doubts   ¯\_(ツ)_/¯

3 minutes ago, FRANZGA said:

thanks.. it looks like you have knowledge in the inside..

but as you said in no.3 they can put songs no.1 in TTH even without doing that great example AVA MAX cause they have faith in it.. great, but my question is Shallow peaked at no.2 in TTH, is it really that hard to keep it no.1 for at least 1 week...? 

Maybe there are some consumption indicators where the song is not doubt that well and thus they can’t keep it there. Who knows. 

[MonsterOfSpain 8,307]

3 minutes ago, Florin said:

Tbh I dont see meltdowns here. Yes. We are not happy that Shallow is 21 on Hot 100, but we understand why. There are too many good things happening to really meltdown. 

I think none of us were expecting it to even peak at #21 a few months ago, so I think we're fine  

[OBEY 57,109]

thank u next outdoing it’s first day on spotify????????

[La Rosalia 9,906]

4 minutes ago, Florin said:

Tbh I dont see meltdowns here. Yes. We are not happy that Shallow is 21 on Hot 100, but we understand why. There are too many good things happening to really meltdown. 

More than meltdowns, I think we have huge expectations of what can or can’t be controlled by a label. And it is normal, as fans it’s obvious that we want the best for Gaga, but some of those things we ask or hope for are not that realistic or feasible most of the time 😅

[Monsterious 26,867]

24 minutes ago, _Scheisse said:

I’ve been lurking/posting here since the BTW and I was doubtful about posting this but I’ll do cause I’m tired of this non sense paranoia attacks that some of you get.

[spoiler]

1. The labels do have “negotiations” with the digital platforms, they are responsible of pitching songs to certain playlists such as Today’s Top Hits on Spotify or other editorial spaces in Apple Music, Deeser, etc . This is something only the labels can do, in the case of the U.S., I’m not sure if the small labels such as interscope, capitol, etc do it, or if it’s something Universal music, as a whole does. If it were the case that the pitches were done by the main label, not only does Gaga have to “compete” with artists from Interscope for pitching and or editorial spaces , but with the whole universal rooster  that releases music every week. Besides “competing” in the internal pitching process, the digital platforms may find something else more attractive than what Universal or whatever label decided to pitch. So, in times like this, competition is crazy huge. What Interscope/Universal did of pitching and managing to get 3 songs off the album on Today’s Top Hits is a huge accomplishment.

2. Bobby, or Gaga’s management, does not have ANY control over this. The record label manages and  distributes the music, so y’all should really stop with this “Bobby should have done this”, “Bobby should have send checks” blah blah blah. Besides, you can’t pay for any editorial space (besides some specific banners, but not playlisting spaces) inside the platforms. However, the digital platform May ask for specific communication from the artist, such as posting the first link to listen the song that takes the listener to that digital platform, posting stuff such as Gaga did was “watch the vertical video on Spotify”, etc. These platforms in the end are nothing but “stores” where people consume music and of course they have to compete with one another, they may search the best opportunities to promote themselves and of course for their “jewels of the crown” aka their biggest playlists, most of the times they are super selective. In my humble opinion, Gaga is not very engaged with the digital platforms. She could be making her own playlists, posting more specific stuff about the platforms, participating in editorial stuff such as choosing her favorite songs to celebrate pride, etc. There are many possibilities of what an artist can do, and she barely does anything. So don’t be surprised if more spaces are given to, let’s say Dua Lipa, because she is more active in these environment.

3. “ Interscope should have kept the song three months in the first position of the Today’s Top Hits playlist!!!” . Lol they don’t have control ever this, the digital platforms decide how to manage their spots. If the song is being taken down some spots it’s either  because Shallow is not doing good with some specific metrics that I don’t feel comfortable sharing here or because the quantity of new releases they are getting is way too big, and they have faith in them becoming big and thus, they put it the first spots. They can’t keep the same songs on top. You may say “but she’s number 5 on the WW daily chart” which is a valid argument, but maybe she is not doing that well in the countries that cast consume this playlist the most. 

4. Editorial spaces can make a song, they have a bigger influence on what people listen to that traditional promotion. We saw that during the Joanne era. Nothing but the super bowl was capable of pushing Million Reasons on the digital platforms and god knows our girl performed that song everywhere. This is a new market, big exposure comes from inside the platforms. Why do I say this? Because some of y’all are saying that ARUTW should be a single, but if the song is just barely surviving around the global top 50 despite being shown in a huge ass movie and getting  a 22 position on TTH, then the users do not have a good engagement with the song and that won’t change because of “radio”, “promo”, etc. Artist such as Ariana grande, drake, etc that have lived most of their career in the audio streaming platforms understand this, that’s why it’s become less and less popular to go out and promote. That only effects pure sale and  the effect is barely  sustainable for more than a week. It pays off more on the long run to be active in this platforms than to burn yourself doing promo. 

5. This is not my area of expertise lol but I think it’s logical... why should interscope push and push for radio support when the song is already doing good? Why should they promote it the traditional way when the platforms AND the huge as movie has done this? Radio is nothing but a marketing tool and way of communicating that the song is out, that’s it. Sadly, Billboard has this old as **** and dated tradition of counting radio for their charts but from a financial or even strategical point of view, sometimes it doesn’t make sense to put all the effort on communicating through radio when there are things such as big as a movie and  getting the best editorial spaces everywhere that have a greater impact. Interscope is getting their coins, whether  they promote the song or not in radio. This is a revenue business and, as every other business, the optimization of resources should be taken into account. I’d rather have her team working on getting these outstanding editorial placements in Spotify/Apple Music than taking Gaga to every damn radio station for interviews or concentrating the Interscope team on working on this field when the most important job has already been done. I don’t know, these are my two cents on this matter. 

[/spoiler| 

Sorry if there are any spelling mistakes, I just woke up and decided to share this, as I keep seeing similar complaints everyday, when in the end of the day Interscope/Universal has done an amazing job with this soundtrack. 

 

 

it was very interesting, thanks for sharing ♥ 

[ViviLittleM 3]

The Fame still charting on Billboard 200 at #168 (-1)

212

WEEKS ON CHART

[Teal Ambition 47,805]

4 weeks at #1 looks good 

[FfFfFfFF 55,447]

32 minutes ago, _Scheisse said:

Lol they don’t have control ever this, the digital platforms decide how to manage their spots. If the song is being taken down some spots it’s either  because Shallow is not doing good with some specific metrics that I don’t feel comfortable sharing here

Very interesting and well-writen post but this part made me curious. 

[ViviLittleM 3]

34 +17

Lady Gaga, Bradley Cooper - I'll Never Love Again (A Star Is Born)

2,004,688

47 -12

Lady Gaga, Bradley Cooper - Shallow (A Star Is Born)

1,801,220

The future Oscar-winning song winning!

[Bt1 5,213]

INLA is starting to slay on youtube. It has more views than Shallow in the last 24 hours. And the audio is doing good also. 

[Andrea B 16,750]

Spotify Mexico 

29. (+4) Shallow 155, 170