TheCureinMalibu 45,913 Posted June 6, 2017 Share Posted June 6, 2017 11 minutes ago, Gypsy Life said: The point of the discount is to encourage radio to play the song more and drive more sales in the future. It's more of a long term thing rather than just one week revenue. I just hope if they want to encourage radio. They should keep the discount forever.. Like Issues. Link to post Share on other sites More sharing options...
Ladygagalover 604 Posted June 7, 2017 Share Posted June 7, 2017 22 minutes ago, Gypsy Life said: The point of the discount is to encourage radio to play the song more and drive more sales in the future. It's more of a long term thing rather than just one week revenue. I completely agree. I just wanted to show the simple economics of the discount to show members on here why Interscope doesn't always keep it discounted. I really hope TC's iTunes success can spur a second wind on pop radio. Then, when/if promo eventually happens, TC can hopefully repeak, ideally in the top 10. Link to post Share on other sites More sharing options...
malazam 15,710 Posted June 7, 2017 Share Posted June 7, 2017 1 hour ago, Ladygagalover said: This is the reason why Interscope doesn't keep the song discounted. 18k * $1.29 = $23.22k in revenue 29k * $0.69 = $20.01k in revenue Interscope makes more money when the song is not discounted. They really should save the discount until/if some promo happens. It saves the song from falling. When the discount stops, it will fall and sell that. if they don't discount it it will keep falling they probably want exposure + same revenue another shot before we kiss the other side Link to post Share on other sites More sharing options...
FRANZGA 13,920 Posted June 7, 2017 Share Posted June 7, 2017 it's true that no discount equals greater revenue than with the discount.. I think it's useless to discount a song if it ain't pushed harder to chart in BB top20.. cause I think the purpose of discounting is to gain points in the chart and maybe for radios to notice it.. but if that doesn't work it's just USELESS imho. Link to post Share on other sites More sharing options...
GagaBowl 185 Posted June 7, 2017 Share Posted June 7, 2017 55 minutes ago, Ladygagalover said: I completely agree. I just wanted to show the simple economics of the discount to show members on here why Interscope doesn't always keep it discounted. I really hope TC's iTunes success can spur a second wind on pop radio. Then, when/if promo eventually happens, TC can hopefully repeak, ideally in the top 10. wouldn't we kinda have to compare revenue with the discount today with what it would've been today without the discount, which we don't know, to see its effect. After all, if sales were on a downwards trend it might have meant that revenue was higher today than it would of been without the discount. Though haven't been following sales so idk if there's a clear trend. Link to post Share on other sites More sharing options...
GagaBowl 185 Posted June 7, 2017 Share Posted June 7, 2017 13 minutes ago, FRANZGA said: it's true that no discount equals greater revenue than with the discount.. I think it's useless to discount a song if it ain't pushed harder to chart in BB top20.. cause I think the purpose of discounting is to gain points in the chart and maybe for radios to notice it.. but if that doesn't work it's just USELESS imho. Not if the proportional increase in sales is bigger than the proportional decrease in price, in absolute terms. Link to post Share on other sites More sharing options...
JustaMonster 4,909 Posted June 7, 2017 Share Posted June 7, 2017 US iTunes 14 Lady Gaga - The Cure $0.2555 0.2534 (W) Went back up a little Hands up to the sky, I'm about to fly! Link to post Share on other sites More sharing options...
AgusPop 4,141 Posted June 7, 2017 Share Posted June 7, 2017 In business discount = promo and promo has a cost Link to post Share on other sites More sharing options...
Artur 12,419 Posted June 7, 2017 Share Posted June 7, 2017 The Cure #13 United States (+1) Link to post Share on other sites More sharing options...
nick4bty 2,758 Posted June 7, 2017 Share Posted June 7, 2017 6 hours ago, Americano said: Shazam USA updated. The Cure didn't rise. And it didn't stay flat. So you can guess from there what happened. And this is why pop radio isnt playing it tbh. Shazam seems to have a much bigger impact on what radio programmers add and play than we think Link to post Share on other sites More sharing options...
Johncayse 2,490 Posted June 7, 2017 Share Posted June 7, 2017 5 minutes ago, nick4bty said: And this is why pop radio isnt playing it tbh. Shazam seems to have a much bigger impact on what radio programmers add and play than we think I was shook when i saw malibu #43 at shazam D: Link to post Share on other sites More sharing options...
nick4bty 2,758 Posted June 7, 2017 Share Posted June 7, 2017 1 minute ago, Johncayse said: I was shook when i saw malibu #43 at shazam D: Probably why pop radio is being hesitant with it as well. Also why Despacito and I'm The One were the breakouts from the recent releases, why Say You Won't Let Go took off, etc. I don't even think TC's Shazam position is that bad tbh. But seems like it needs to be like #1 for it to get any traction. The bias against Gaga is so ridiculous at this point. Link to post Share on other sites More sharing options...
Johncayse 2,490 Posted June 7, 2017 Share Posted June 7, 2017 14 minutes ago, nick4bty said: Probably why pop radio is being hesitant with it as well. Also why Despacito and I'm The One were the breakouts from the recent releases, why Say You Won't Let Go took off, etc. I don't even think TC's Shazam position is that bad tbh. But seems like it needs to be like #1 for it to get any traction. The bias against Gaga is so ridiculous at this point. Yes, we can see that on australia, she's top 10 shazam there. The US radio might have some bias against gaga Link to post Share on other sites More sharing options...
TheCureinMalibu 45,913 Posted June 7, 2017 Share Posted June 7, 2017 I think that The Cure passed +450k Pure Sale WorldWide Link to post Share on other sites More sharing options...
dit 46,445 Posted June 7, 2017 Share Posted June 7, 2017 The fact that Million Reasons will probably reach around 150M spotify streams by the end of this year is beyond amazing. It had almost no playlist support Link to post Share on other sites More sharing options...
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