why Lady Gaga's Late Promo Never Works Well

[Economy 49,914]

Everyone says that her lack of promo makes songs flop cuz not enough ppl hear it... But i dont think that for big artists people not being aware of a songs existance is the main issue

 

Promo can help you form a connection to a song. If you like a performance or music video it may influence you to like a song better because your brain will make the innitial connection. Its a well known fact that visual aids affect your perception of just about everything thats why visual advertizing is so powerful.

 

If you always wait too long for promo, it has less effect simply because peoples opinions of a song are already set. A promo performance or music video will do little to change peoples opinion or perception of a song if theyve already known about it for a month and had time to digest it and decide if they like it or not.

 

Simply put, promo the more late its done, the more it resembles a drug that looses potency over time as it expires.

[Emvee 8,427]

I disagree. It is primarily an issue with exposure, even if you're a big artist. How can you get used to a drug if you've never even taken it before? Your average person will never know it exists... until they hear it on the radio or tv or at a party. I.e. Every sleeper hit ever. Most people don't follow pop as stans and DON'T follow new releases... especially not Gaga at the moment. 

The best bet is for Radio to pick it up of MR surges on iTunes after the AMAs, which it most likely will if she delievers a great performance. If Radio doesn't pick it up at that point, it's because Radio (not the GP) has made up its mind about Gaga. 

[Economy 49,914]

3 minutes ago, New Compassion said:

I disagree. It is primarily an issue with exposure, even if you're a big artist. If it's not on radio, then your average person will never know it exists. I.e. Every sleeper hit ever. Most people don't follow pop as stans and DON'T follow new releases... especially not Gaga at the moment. 

The best bet is for Radio to pick it up of MR surges on iTunes after the AMAs, which it most likely will if she delievers a great performance. If Radio doesn't pick it up at that point, it's because Radio has made up its mind about Gaga, not the GP. 

Ok i suppose for someone like Gaga perhaps since she isnt followed like she used to be. Promo helps make it known and kick start it

 

But still, i think what i said is also an issue

 

Visuals influence peoples perception of just about everything, its just how our brains work. Thats why visual advertizing is so powerful, more so that audio advertizing.

 

Basically, if people see a music video or a live performance they liked of a new song, in most people it will help them like the song more as well to an extent...

 

But that will not happen if a song was already a moderate hit and people already knew about it for weeks. At that point peoples perception and opinion of a song is already fully formed and promo wont do much to help people appreciate it more. 

[juicyjuicy 1,985]

I agree.

The truth of the matter is her work recently just isn't radio-friendly. Yes, it's "pop" music (as even Gaga has called it), but it doesn't follow radio trends (which Gaga has also mentioned numerous times in Joanne era interviews). Because she's not making radio-friendly music, radio simply isn't going to play her music as much as they used to.

Couple that with her deteriorating public image/popularity, and the radio really doesn't care about playing her new stuff.

Radio play really matters - moreso than promo. And to your point, if she did massive promo once the song was sent to radios, etc., then there might be a chance that radio could've been swayed by public reception, thus playing the song more, and making it even more popular, and letting the song do well.

Sorry to say, but don't expect any top 10 hits for Gaga this era - nothing's radio-friendly/radio "current" on Joanne, as much as you think. Sure she has great pop songs on the album (and despite it not being as pop as her past albums, this is actually my favourite Gaga album and I LOVE this new musical direction), but that doesn't make something radio friendly.

[malazam 15,710]

I agree. A lot of people have their opinions already set. A performance won't change the situation, the hype is over, probably the people who will listen to the performance already listened/bought the song/album and probably the people who haven't will give it a listen and maybe buy it.

In order to be a promo that actually affects the song or album you need to be consistent, you need to bomb the GP (in this case) once and then be consistent or people won't be interested anymore.

[Squeeshy Keety 9,908]

I half agree with you, but good promo builds off the momentum that a song already has. It is not necessary if it catches on by itself, but virality is really only possible for the lucky few and those who are ahead of the industry at the time (2015 Swift, 2016 Drake, etc).

In the case of MR, Carpool Karaoke gave it loads of publicity in comparison to other promo this era. If she had kept the momentum going and sent it to radio sooner/had a MV ready (the latter is not her fault, though), I think it would have had a better chance.

It's not impossible for MR to reach the charts again, but without any promo, it's evidently going nowhere. She'll probably perform it at the AMA's, so if she delivers a top notch performance (not on a bar stool), it could gain a little steam. Nothing to top the charts, though, since the novelty of the song is dead and was never exploited correctly 

Promo doesn't make a single popular by itself, but it begins and builds on its recognition, which is necessary in a world that is over Gaga.

[malazam 15,710]

Just now, juicyjuicy said:

I agree.

The truth of the matter is her work recently just isn't radio-friendly. Yes, it's "pop" music (as even Gaga has called it), but it doesn't follow radio trends (which Gaga has also mentioned numerous times in Joanne era interviews). Because she's not making radio-friendly music, radio simply isn't going to play her music as much as they used to.

Couple that with her deteriorating public image/popularity, and the radio really doesn't care about playing her new stuff.

Radio play really matters - moreso than promo. And to your point, if she did massive promo once the song was sent to radios, etc., then there might be a chance that radio could've been swayed by public reception, thus playing the song more, and making it even more popular, and letting the song do well.

Sorry to say, but don't expect any top 10 hits for Gaga this era - nothing's radio-friendly/radio "current" on Joanne, as much as you think. Sure she has great pop songs, but that doesn't make something radio friendly.

In my opinion MR is a possible Top 10 but I think every day that goes by is makes the situation even worse, it's a ballad, in this case, it doesn't need to follow radio trends. Once again changing the single was a mess, if MR was the 2nd single in first place, today, it will probably be in the Top 20.

Dancin' In Circles follows radio trends but that trend is starting to fade, so it's now or never. A-YO doesn't follow today's trends but for example, Shake It Off settled radio trends being totally different (bc of the hype but it was a good track and the GP loved it).

People loves Mirror On The Ceiling, so we have a lot of conflicts and a team that kinda do everything WRONG, don't come at me with the Little Manager thing but Interscope choices and decisions are crap. (Not talking about her personal creative team)

 

[Economy 49,914]

3 minutes ago, I Give Up said:

I half agree with you, but good promo builds off the momentum that a song already has. It is not necessary if it catches on by itself, but virality is really only possible for the lucky few and those who are ahead of the industry at the time (2015 Swift, 2016 Drake, etc).

In the case of MR, Carpool Karaoke gave it loads of publicity in comparison to other promo this era. If she had kept the momentum going and sent it to radio sooner/had a MV ready (the latter is not her fault, though), I think it would have had a better chance.

It's not impossible for MR to reach the charts again, but without any promo, it's evidently going nowhere. She'll probably perform it at the AMA's, so if she delivers a top notch performance (not on a bar stool), so it could gain a little steam. Nothing to top the charts, though, since the novelty of the song is dead and was never exploited correctly 

Promo doesn't make a single popular by itself, but it begins and builds on its recognition, which is necessary in a world that is over Gaga.

The last part u mentioned is another big thing

 

Artists that arent new anymore dont have have people (besides the fans) digging into their work to discover their stuff anymore. The hype from them is gone and thats why after 4-5 years its harder for anyone to have hits

 

So properly thought out promo to expose people to music they might like is all the more important because music from older established artists rarely goes viral on its own

[Economy 49,914]

3 minutes ago, malazam said:

In my opinion MR is a possible Top 10 but I think every day that goes by is makes the situation even worse, it's a ballad, in this case, it doesn't need to follow radio trends. Once again changing the single was a mess, if MR was the 2nd single in first place, today, it will probably be in the Top 20.

Dancin' In Circles follows radio trends but that trend is starting to fade, so it's now or never. A-YO doesn't follow today's trends but for example, Shake It Off settled radio trends being totally different (bc of the hype but it was a good track and the GP loved it).

People loves Mirror On The Ceiling, so we have a lot of conflicts and a team that kinda do everything WRONG, don't come at me with the Little Manager thing but Interscope choices and decisions are crap. (Not talking about her personal creative team)

 

I have to agree

 

Gagas team are always changing their minds last minute and dont plan properly and things are never executed right

 

that also causes things to always be late and part of the power promo could have is always gone

[Robot 6,317]

I 100% agree.

I actually remember hating Paparazzi until the 2009 VMA performance, which immediately made it soar to one of my favourite Gaga classics.

The promo was't too late, and it worked.

[juicyjuicy 1,985]

10 minutes ago, malazam said:

In my opinion MR is a possible Top 10 but I think every day that goes by is makes the situation even worse, it's a ballad, in this case, it doesn't need to follow radio trends. Once again changing the single was a mess, if MR was the 2nd single in first place, today, it will probably be in the Top 20.

Dancin' In Circles follows radio trends but that trend is starting to fade, so it's now or never. A-YO doesn't follow today's trends but for example, Shake It Off settled radio trends being totally different (bc of the hype but it was a good track and the GP loved it).

People loves Mirror On The Ceiling, so we have a lot of conflicts and a team that kinda do everything WRONG, don't come at me with the Little Manager thing but Interscope choices and decisions are crap. (Not talking about her personal creative team)

 

I don't think Dancin' in Circles follows radio trends at all - it doesn't sound like any other song in the Top 40 right now. Its lyrical content will probably drive people away too.

MR is probably her most radio-friendly track on Joanne - but it's nothing like Hello or any other notable ballad that's reached the Top 10 recently...There's nothing "epic" enough about it - although it is one of my absolute favourites on the album.

[Zorrotek 285]

I get your point but let's give it a shot, maybe it will be a sleeper hit, I mean, Cheap Thrills was released on February and peaked at number one in August, let's just hope for the best  

[KURUSHITOVSKA 20,451]

The album is still selling pretty well

[malazam 15,710]

7 minutes ago, Robot said:

I 100% agree.

I actually remember hating Paparazzi until the 2009 VMA performance, which immediately made it soar to one of my favourite Gaga classics.

The promo was't too late, and it worked.

But we are not in the 2009 anymore, we don't have smashes backing it up this time. 

8 minutes ago, juicyjuicy said:

I don't think Dancin' in Circles follows radio trends at all - it doesn't sound like any other song in the Top 40 right now. Its lyrical content will probably drive people away too.

MR is probably her most radio-friendly track on Joanne - but it's nothing like Hello or any other notable ballad that's reached the Top 10 recently...There's nothing "epic" enough about it - although it is one of my absolute favourites on the album.

Call me crazy but in my opinion it has a One Dance, Cheap Thrills, Cold Water, Let Me Love You and Baila Conmigo (spanish/english song) vibe but with real instruments.

'Americans' artists forget about Latin America, Cheap Thrills and Justin's hits first starting to sound here, we may not buy a lot of music (Brasil does) but we are part of the streaming power, Latin music power is growing everyday, a spanish song literally saved Shakira's dead career. DIC is perfect for Latin America, here, there's no such thing as 'vulgar' or lyrical content, if released, it will hit here first and then the road is open for the rest of the world.

[Economy 49,914]

18 minutes ago, juicyjuicy said:

I don't think Dancin' in Circles follows radio trends at all - it doesn't sound like any other song in the Top 40 right now. Its lyrical content will probably drive people away too.

MR is probably her most radio-friendly track on Joanne - but it's nothing like Hello or any other notable ballad that's reached the Top 10 recently...There's nothing "epic" enough about it - although it is one of my absolute favourites on the album.

About Dancing In Circles... Its not just the lyrical content. If it was just that id point to the fact that many other dirty songs have succeeded

 

But the song literally sounds creepy. Its like a song us hear on halloween. Born this Way had a creepy song too (Bloody Mary)

 

I dont see a creepy song doing well on Top 40