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Whispering

Katy's support is not abnormal. Look at her overall single sales... Radios know she's the most sure bet in the industry. It's easy to assume her songs will do well, although the only time that didn't happen within the last few years was with Unconditionally.

It's abnormal. She gets more radio support, and faster, when other songs are outselling her songs. Her radio play very often outpaces her sales numbers.

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It's abnormal. She gets more radio support, and faster, when other songs are outselling her songs. Her radio play very often outpaces her sales numbers.

I can't think of a single artist that's more perfect for radio. Both Roar and DH are huge hits and DH is still #1 on iTunes. She's already proven that she's safe to add to radio. What else would they need?
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Pure Adrenaline

omg get ready Gaga said that soon will change  :excited:

 

tumblr_mzv4ddc3n71rx0ubjo1_400.png

 

get ready for dwuw video soon

It's much more fun to have hizophrenia... u never get lonely
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ViviLittleM

omg get ready Gaga said that soon will change  :excited:

 

tumblr_mzv4ddc3n71rx0ubjo1_400.png

 

get ready for dwuw video soon

she spoke about the gagavision

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It's weekly :toofunny:

 

because one that day 7 days ago the Ai that was gained was with 1,2m less did u understand me  :sweat:

omg i can't :giveup: 

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omg get ready Gaga said that soon will change  :excited:

 

tumblr_mzv4ddc3n71rx0ubjo1_400.png

 

get ready for dwuw video soon

Link or it didn't happen lol

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Pure Adrenaline

omg i can't :giveup:

here's the post of luc it's explained good 

 

 

 

This might make it more obvious to you, I'll use Applause and the 'rolling effect' as an example.

Pop

8/13: 44 -- LADY GAGA Applause 897 -- 897 -- 10.021 --

8/14: 37 +7 LADY GAGA Applause 1294 +397 1294 +397 13.813 +3.792

8/15: 34 +3 LADY GAGA Applause 1758 +464 1758 +464 17.782 +3.969

8/16: 30 +4 LADY GAGA Applause 2297 +539 2297 +539 21.984 +4.202

8/17: 28 +2 LADY GAGA Applause 2821 +524 2821 +524 26.003 +4.019

8/18: 25 +3 LADY GAGA Applause 3381 +560 3381 +560 30.129 +4.126

8/19: 20 +5 LADY GAGA Applause 3922 +541 3922 +541 34.077 +3.948

8/20: 23 -3 LADY GAGA Applause 3656 -266 2759 -1163 28.282 -5.795

This was the first week of Applause.

On the first day, Gaga had a radio deal. Thanks to that she got 10 Million Audience Impressions.

On the second day, Gaga got 3,8M AI. The 7-day total was 13,8M AI.

On the seventh day, Gaga got 4M AI. The 7-day total was 34,077M AI.

On the eighth day, Gaga got -5,8M AI. How is it possible?

Gaga had a radio deal, this is called the 'rolling effect,' because Gaga had a radio deal 8 days earlier, and the chart is a chart of the last 7 days, the AI of the past 7 days went down. Why? Because she had a very big AI on the first day.

The chart is for 7 days, and the updates show how much the 7-day long AI increased/decreased compared to 7 days earlier.

Link or it didn't happen lol

post-6769-aint-nobody-got-time-for-that-

It's much more fun to have hizophrenia... u never get lonely
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I can't think of a single artist that's more perfect for radio. Both Roar and DH are huge hits and DH is still #1 on iTunes. She's already proven that she's safe to add to radio. What else would they need?

totally agree...  There is still some bias because when Gaga used to be the most powerful digitally (during TFM era) she was still not that played (as much as Katy is)  but she got them number 1s on POP anyway so I guess yeah .. :d

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Whispering

Her itunes sales are equally abnormal.

I wager Katy has a much better sales to airplay ratio than Rihanna (with all those crappy selling songs with rhythmic support).

Rihanna isn't even in the game in this discussion, She sends out too many singles, too close together, to have a big impact week like other artists.

The 5 top selling songs of the year in 2013 never got the same radio support Roar received, even though several of them were #1 on several large radio formats. Blurred Lines didn't make it to the AI that Roar had, and it was #1 on iTunes for weeks and weeks and was #1 on several formats.

 

Katy has 3 of the top 10 spin increases of ALL songs on ALL formats in 2013, one of those for freaking Unconditionally. Her highest Roar spin increase was almost TWICE as much as Applause, Mirrors and The Monster. Unconditionally's spin increase was EQUAL TO The Monster. The spin increases and AI they gave to those two songs outpaced the sales, when you look at how they treat all other hit songs from popular artists. (no matter how much those songs are selling)

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here's the post of luc it's explained good 

 

but I knew that about the rolling effect but I guess I got messed up with the other stuff :toofunny:  Now I got it.

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VforVendetta

omg get ready Gaga said that soon will change :excited:

tumblr_mzv4ddc3n71rx0ubjo1_400.png

get ready for dwuw video soon

Is this true?
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Whispering

I can't think of a single artist that's more perfect for radio.

Taylor Swift, Adele, Bruno, Rihanna (some of her songs).

 

There are other formats, such as country, Alt. Rock. AAA, Urban, where the above artists do very well too. These artists are perfect for multiple formats, some of those formats that Katy's songs won't reach and some that not all of her songs will do well on.

There are some artists who are more perfect for radio, as a whole.

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Taylor Swift, Adele, Bruno, Rihanna (some of her songs).

There are other formats, such as country, Alt. Rock. AAA, Urban, where the above artists do very well too. These artists are perfect for multiple formats, some of those formats that Katy's songs won't reach and some that not all of her songs will do well on.

There are some artists who are more perfect for radio, as a whole.

I agree, but I was referring to pop. Katy is definitely the queen of pop radio :)
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Whispering

omg get ready Gaga said that soon will change  :excited:

 

tumblr_mzv4ddc3n71rx0ubjo1_400.png

 

get ready for dwuw video soon

 

Does that mean "soon" will become a shorter or longer amount of time than usual?

You never know.... :ohno:

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Does that mean "soon" will become a shorter or longer amount of time than usual?

You never know.... :ohno:

Longer than infinity is still infinity, which is the same. Which means that the DWUW video will come out at some point #LittleDetective

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