Runway 27,876 Posted May 6, 2013 Share Posted May 6, 2013 How do you choose a protagonist for a case study? For example, why focus on Lady Gaga and not Rihanna? There isn’t a single way I choose. Sometimes I hear from a practitioner in entertainment. Or I may read in the news about a decision someone made that was puzzling, controversial, or heavily debated. These make for great cases. If someone has had extraordinary success, I look into itâ€â€same thing for someone who has had a big failure. The subject matter has to excite me in some way. With Lady Gaga, I was very impressed with how fast she came up. In late 2008 no one had heard of her, and by 2009 she was one of the biggest stars in the world. I wanted to know what decisions her manager made to contribute to her fast rise. full article http://www.businessweek.com/articles/2013-04-25/hbs-professor-brings-jay-z-lady-gaga-to-the-classroom Impactful queen Link to post Share on other sites More sharing options...
MarryTheSequins 976 Posted May 6, 2013 Share Posted May 6, 2013 Gettin dat promo Link to post Share on other sites More sharing options...
Azelf550 967 Posted May 6, 2013 Share Posted May 6, 2013 QUEEN :legend: Link to post Share on other sites More sharing options...
Ziva 193 Posted May 6, 2013 Share Posted May 6, 2013 Gaga Link to post Share on other sites More sharing options...
Antidote 95 Posted May 6, 2013 Share Posted May 6, 2013 That's great Dat impact everywhere Link to post Share on other sites More sharing options...
iAstroLeo 14,194 Posted May 6, 2013 Share Posted May 6, 2013 Link to post Share on other sites More sharing options...
homomo 22,598 Posted May 6, 2013 Share Posted May 6, 2013 They're googoo for gaga 0110100001100101011011000110110001101111 Link to post Share on other sites More sharing options...
Mabel 205 Posted May 6, 2013 Share Posted May 6, 2013 As ever... :clap: Link to post Share on other sites More sharing options...
Design 860 Posted May 6, 2013 Share Posted May 6, 2013 Apple for me, apple for you. Link to post Share on other sites More sharing options...
NathanC 938 Posted May 6, 2013 Share Posted May 6, 2013 Count the word count in this article and divide by 12 and add 2013 and you get ARTPOP's release date Link to post Share on other sites More sharing options...
Bambino 23,387 Posted May 6, 2013 Share Posted May 6, 2013 Link to post Share on other sites More sharing options...
Mabel 205 Posted May 6, 2013 Share Posted May 6, 2013 Count the word count in this article and divide by 12 and add 2013 and you get ARTPOP's release date !!! Link to post Share on other sites More sharing options...
Oscar 1,031 Posted May 6, 2013 Share Posted May 6, 2013 Love the impact but "what decisions her manager made" implies that she's manufactured and didn't rise to the top because of her talent. Link to post Share on other sites More sharing options...
AgusPop 4,064 Posted May 6, 2013 Share Posted May 6, 2013 Link to post Share on other sites More sharing options...
degenerate 443 Posted May 6, 2013 Share Posted May 6, 2013 Love the impact but "what decisions her manager made" implies that she's manufactured and didn't rise to the top because of her talent. Lol, true. Kind of shady. Link to post Share on other sites More sharing options...
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