JLo skincare products are pulled from shelves on Sephora

[TaylorSwift 161,264]

According to sales associates who spoke to Beauty Independent, the JLo Beauty line was removed from Sephora stores. Though customers can still purchase JLo Beauty products on Sephora's website, they will not be found amongst Selena Gomez's Rare Beauty or Rihanna's Fenty Beauty any longer.
Sephora introduced JLo Beauty with eight products priced from $18 to $79.

Rebecca Bartlett, founder and creative director of brand strategy agency Bartlett Brands, suggests that JLo Beauty’s stumbles at Sephora stem from Lopez’s lack of credibility in the results-based skincare realm.  “It isn’t lost on the consumer that JLo’s youthful glow comes from the best dermatologists, doctors, trainers and wellness gurus in the world and not her skincare line.” 

Investment bank Piper Jaffray gave some insight into what the reason behind JLo Beauty leaving shelves may be. "The evolving Sephora demographic leans towards younger consumers who tend to be brand agnostic. Their buying behavior is driven more by a brand's virality on TikTok, efficacy, affordability."

Sephora customers have posted on Reddit to slam JLo for even launching a beauty and skincare line in the first place.
"I don't trust JLo Beauty because I don't think she actually uses it. The reason we wear FB [Fenty Beauty] and FS [Fenty Skin] is because Rihanna actually uses it and it's something we can tell she's genuinely interested in. This is a cash grab to me."
"I don't blame celebrities for hustling but the way JLo claims everything is olive oil and her dumb skincare line infuriates me so much," said another.
source 

 

[Edonis 28,958]

It is not looking for her this year, is it?

[Lucas 30,749]

Truly in her flop era... kinda feels bad

[Phoenix Fields 2,714]

9 minutes ago, Teletubby said:

"It isn’t lost on the consumer that JLo’s youthful glow comes from the best dermatologists, doctors, trainers and wellness gurus in the world and not her skincare line.” 

[BUtterfield 8 41,783]

I wonder how Sofia Vergara’s line is doing 

[Ivy 13,679]

They're making room for Haus Skin 

[Chlorine 47,976]

Damn, who cursed her? 

[Kimmo 82,185]

This years she’s getting the:

[TaylorSwift 161,264]

3 minutes ago, Chlorine Sevigny said:

Damn, who cursed her? 

@River

[Roughhouse Dandy 13,396]

Wonder how she's feeling after all this 👀

[Chlorine 47,976]

I wonder if getting her skincare line pulled from Sephora reminds her of running up and down the block in the Bronx 

[nATAH 56,039]

she could intern at haus labs!

[weed 78,515]

The blockbuster wonder cream was actually really really nice, I had a few trial sizes and it is so nice and creamy, felt amazing

but otherwise ya. The customers do not think she uses her own line, as was the case with Kylie skin which I think is still a thing. 

[Diamond Blood 4,551]

31 minutes ago, Lucas said:

Truly in her flop era... kinda feels bad

I dont not after the whole mariah thing

[RAMROD 116,603]

flop after flop after flop this era?!!

 

 

Like, make up usually very welcoming market, the fact that it failed tell you so much she didn't have an actual audience. People think she is backed by the GP. But will the GP let her tour not selling well? And this make up line too?  Like, who is her audience now?!!