JLo skincare products are pulled from shelves on Sephora

[Teletubby 114,216]

According to sales associates who spoke to Beauty Independent, the JLo Beauty line was removed from Sephora stores. Though customers can still purchase JLo Beauty products on Sephora's website, they will not be found amongst Selena Gomez's Rare Beauty or Rihanna's Fenty Beauty any longer.
Sephora introduced JLo Beauty with eight products priced from $18 to $79.

Rebecca Bartlett, founder and creative director of brand strategy agency Bartlett Brands, suggests that JLo Beauty’s stumbles at Sephora stem from Lopez’s lack of credibility in the results-based skincare realm.  “It isn’t lost on the consumer that JLo’s youthful glow comes from the best dermatologists, doctors, trainers and wellness gurus in the world and not her skincare line.” 

Investment bank Piper Jaffray gave some insight into what the reason behind JLo Beauty leaving shelves may be. "The evolving Sephora demographic leans towards younger consumers who tend to be brand agnostic. Their buying behavior is driven more by a brand's virality on TikTok, efficacy, affordability."

Sephora customers have posted on Reddit to slam JLo for even launching a beauty and skincare line in the first place.
"I don't trust JLo Beauty because I don't think she actually uses it. The reason we wear FB [Fenty Beauty] and FS [Fenty Skin] is because Rihanna actually uses it and it's something we can tell she's genuinely interested in. This is a cash grab to me."
"I don't blame celebrities for hustling but the way JLo claims everything is olive oil and her dumb skincare line infuriates me so much," said another.
source 

 

Edited Sunday at 10:15 PM by Teletubby

[Edonis 25,641]

It is not looking for her this year, is it?

[Lucas 20,310]

Truly in her flop era... kinda feels bad

[Westerosi 661]

9 minutes ago, Teletubby said:

"It isn’t lost on the consumer that JLo’s youthful glow comes from the best dermatologists, doctors, trainers and wellness gurus in the world and not her skincare line.” 

Edited Sunday at 10:10 PM by Westerosi

[BUtterfield 8 37,859]

I wonder how Sofia Vergara’s line is doing 

Edited Sunday at 10:10 PM by BUtterfield 8

[Ivy 10,707]

They're making room for Haus Skin 

[Chlorine Sevigny 45,360]

Damn, who cursed her? 

[Kimmo 76,132]

This years she’s getting the:

[Teletubby 114,216]

3 minutes ago, Chlorine Sevigny said:

Damn, who cursed her? 

@River

[Roughhouse Dandy 4,391]

Wonder how she's feeling after all this 👀

[Chlorine Sevigny 45,360]

I wonder if getting her skincare line pulled from Sephora reminds her of running up and down the block in the Bronx 

[NATAH 30,385]

she could intern at haus labs!

[weed 66,186]

The blockbuster wonder cream was actually really really nice, I had a few trial sizes and it is so nice and creamy, felt amazing

but otherwise ya. The customers do not think she uses her own line, as was the case with Kylie skin which I think is still a thing. 

[ARTPOPKISS 886]

31 minutes ago, Lucas said:

Truly in her flop era... kinda feels bad

I dont not after the whole mariah thing

[RAMROD 95,277]

flop after flop after flop this era?!!

 

 

Like, make up usually very welcoming market, the fact that it failed tell you so much she didn't have an actual audience. People think she is backed by the GP. But will the GP let her tour not selling well? And this make up line too?  Like, who is her audience now?!!

Edited Sunday at 10:43 PM by RAMROD