Gaga talks Haus Labs with Vogue, Elle, Bazaar and Glamour

[Celloo Deng 55,025]

https://www.vogue.co.uk/article/lady-gaga-make-up-haus-labs-uk-launch

On her earliest encounter with make-up

I discovered make-up when I was really young, watching my mother put it on in the mirror. I was fascinated by her ability to transform herself and become kind of this powerhouse of a human being going out into the world, being a strong working woman. I was really insecure as a child, so watching my mother do that gave me a lot of strength. Then I started to experiment with make-up, and it was a way for me to discover my self-confidence. When I became a musician, I started to really explore the artistry of make-up and that took everything to a whole other level. So I would definitely say my love of make-up has both, like, a family origin, as well as a deep passion for self-expression and artistry.

On her relationship with beauty today

It’s deeper than it’s ever been before because now not only am I still wearing make-up as somebody that loves to wear make-up and to create, but I’m now creating make-up for other people. So I spend a lot of time researching skin health. I do a lot of research on product performance. I learn as much as I can about ingredients and the way that we can innovate. My dream is to continue to be a part of a company that believes in the art of make-up and the science of make-up and it being good for you.

The best beauty advice she’s ever received

It was from my mum. She used to always say, “Just take care of yourself.” I think that that extends far beyond just the way you look. I think it is a part of how we feel, it’s about health and self-care.

On taking care of her skin as she gets older

The older I’ve gotten, the more I’ve started to become curious about how you can keep your skin looking as healthy as possible. What I’ve really learnt is that the most damaging thing that you can do from the very beginning is to not wear sunscreen. One of the biggest problems we experience with our skin is inflammation. So it was important to me that when we made complexion products at Haus Labs that we addressed inflammation. So we’ve worked with a lab really closely to formulate a fermented arnica that’s 860 per cent more effective than regular arnica; it reduces redness in the skin. So what’s lovely about our foundation is it’s really good for you. At the same time, we’re not sacrificing the performance or artistry to put a good ingredient inside of it. So these are the ways that we’re starting to push the boundaries, and I’m really excited about where we’re headed.

On the ethos of Haus Labs

Our key principles are: a spirit of art, a spirit of science, and the spirit of kindness. As long as those three things are present, I feel like we are doing the thing that we’ve set out to do. I used to always say, “The world doesn’t necessarily need another beauty brand, but if we can create something that is pushing the boundaries of what it means to make make-up, then it’s worth it.” We want to make make-up for people that love to explore the artist within themselves and see themselves as a canvas. We want to be the supplier of tools, and for those tools to be truly good for you.

On what make-up means to her

To me, make-up is about self-care, self-expression and artistry. But I think that make-up can be anything to anyone. I think that it’s really up to you. There are some people that wear a lot of make-up and it could maybe mean very little to them, and some people that wear a little bit but it means the world to them. I think all of those things are wonderful and all of those things are okay. I have a very close relationship with make-up, but it’s because I’m fascinated with its ability to improve my mental health. I just want to be a part of whatever story the customer is having with make-up. I want to help them with that story.

On finally launching in the UK

It’s a huge honour. I’m so excited to be launching in the UK. I can’t tell you how much amazing make-up I have seen in the UK over the years performing there as a musician, especially from the fans. I have also been inspired working with make-up artists like Val Garland. I remember as a very young girl watching the McQueen shows and seeing the way that make-up went from barely there to high-fashion prosthetics and references to Leigh Bowery. It’s incredible the way the UK has influenced the world in terms of fashion. I love it so much. The Chromatica Ball was very much inspired by the UK and its relationship with art, fashion and make-up.

 

Edit: She has done some other HL interviews too, including with Elle, Glamour and Harper's Bazaar

https://www.harpersbazaar.com/uk/beauty/make-up-nails/a43974546/lady-gaga-haus-labs-beauty-interview/

https://www.glamourmagazine.co.uk/article/lady-gaga-haus-labs-interview

https://www.elle.com/uk/beauty/make-up/a43901638/lady-gaga-beauty-interview/

[Ivy 12,555]

I love that she sounds really excited about art still  

[MelbHawker 6,583]

She’s honestly so good with her words, like I couldn’t care less about Haus Labs, but reading her thoughts about her brand and what she does to enhance and execute it, where she draws inspiration for it and why she does it.. massive respect. It’s hard not to be inspired by her work ethic and passion for what she does.

[Joshie S 6,076]

can someone put that in a Gaga AI voice generator and post I am too lazy to read today 

[JazzGa 14,621]

*checks clipboard* Yup yup, she hit all the points from the Haus Labs Interview checklist. 

-- Inspired by watching her mother roll her hair and put her lipstick on in the glass of her boudoir 

-- Fermented Arnica, which is 666x more effective than regular Arnica! 

--  Declaring that makeup is good for mental health

-- The word "kindness" 

It's nice to have so many new interviews from Gaga all drop on the same day! But it's pretty much the exact same messages as the Haus Labs interviews last year  In fact, I'm not convinced she didn't have ChatGPT answer these interviews for her lol. Thank you for writing this thread with all the links! 

[Guest]

2 hours ago, Joshie S said:

can someone put that in a Gaga AI voice generator and post I am too lazy to read today 

i'm imagining a gaga doll like a funkopop that can read text with a gaga AI carefully designed to read anything with the right tone. Like you could have Gaga read you Beaudelaire to sleep or your lessons for school. And life would be so much easier. 

[Celloo Deng 55,025]

Never realised the Born This Way prosthetics were inspired by Plato's Atlantis 

When I think of ‘crazy’ I think: exciting and brilliant. I’ll never forget when I saw Plato’s Atlantis which was [Alexander] McQueen’s last show before he died. There was this incredible prosthetics makeup on the models and we ended up getting inspired by it to create my makeup for Born This Way. I worked with Nick Knight on the music video and he also worked on the visuals for that show. That was one of the first times I ever experimented with prosthetics in makeup. 

 

[Celloo Deng 55,025]

Here's the Harper's Bazaar article for anyone getting blocked by a paywall

Spoiler

Pop phenomenon Lady Gaga has a complex relationship with the concept of beauty, she tells me. We're chatting over Zoom – me in London, her in LA – a meeting set in celebration of her make-up brand Haus Labs by Lady Gaga launching in the UK (exclusively at Sephora on 6th June, for those eager to bookmark the date).

“Things that I might think are beautiful, someone else will see and think they’re extremely grotesque and odd or absurd,” she says. “And I've been called all those things throughout my career.” A sartorial chameleon, often presenting contrarian choices, Lady Gaga regularly reinvents herself – and her relationship with beauty has been an evolution as much as her aesthetic approach to it has.

“I don't know that I've always been beauty-obsessed. I think at times I've been beauty-adverse, actually. But I am somebody that is artistry-obsessed,” the multi-award winning singer, songwriter and actress tells me. By this, “I mean I can feel very, very inspired by the work of a make-up artist that specialises in beauty make-up, and I also can be completely floored and wowed by a make-up artist that is more editorial, and more fashion.” It’s now that Gaga is making tools for beauty – to enable artistry for others in myriad ways – that she’s “probably the most beauty-obsessed” she’s ever been.

“I do think that there's a strong mental-health component to beauty,” she elaborates. “And there was a time in my career where I know I felt tremendous pressure to look a certain way when it came to being someone that everybody thought was creative.” During this time Gaga felt compelled to “always” be experimental with her fashion and beauty choices, she shares, though experience brought with it a more nuanced approach. “I love being educated about the work that I do and so I learned all sorts of interesting ways to apply make-up that were fascinating to me.” She recalls how the first editorial photoshoot that she ever did, here in the UK, was the biggest eye-opener. “I showed up to the shoot with a full face of make-up. I had so much – foundation, lashes, eyeliner, lipstick – and they wanted me to completely wash my face, then the make-up artist applied a very little bit of make-up. I remember thinking, ‘I have no make-up on my face! What is happening? This makes no sense – I'm here to shoot for a magazine!’. But then, over the years, I’ve had the pleasure of working with all these incredible people, and I learned that beauty is such a spectrum.” And that, really, is Gaga’s beauty philosophy, both as an artist and a brand founder: “You can do your make-up however you want; we just want you to feel free to be yourself.”

Indeed, Gaga wants to galvanise others to “ensure that beauty is a reflection of who you are, and not a reflection of how you think others want you to be, or standards, or trends”. That’s why Haus Labs is not here to help you look like Lady Gaga (or look like Lady Gaga circa whatever era she’s in). “I didn't want to make a company that was about me. I wanted to make a company that's about people that love make-up and giving them what they deserve.” Which is? “For me beauty is not just about the way make-up looks, or how it makes you look, but it's the artistry of how it's created” – and that’s means marrying performance with skin-kind properties, she feels.

For example, this not only means eschewing ingredients that Gaga believes “are harmful to your skin”, but formulating with those that are especially advantageous for it. Take the Triclone Skin Tech Foundation – available in 51 shades, no less – which is supercharged with fermented arnica that's proprietary to Haus Labs. “It's 860 per cent more potent than regular arnica,” she schools me. “So when you wear our foundation, it's actually reducing redness and inflammation on the skin, but you're not sacrificing performance. It's not like putting a tinted moisturiser on your face. It's like putting on a very beautiful, high-quality, luxurious foundation.” Viral videos of users stateside, where the brand has been on sale for some time, beautifully attest to that claim. And, when it comes to colour – something more synonymous with Gaga's stage make-up – pigments are rated as suitably high-impact and long-wearing.

Having become “fascinated with innovation in the space of the beauty industry, and breaking boundaries,” Sephora – whom Gaga describes as “wonderful partners” – will exclusively stock Haus Labs by Lady Gaga online and at Sephora Westfield White City from Tuesday 6th June. Reaching the British market is another step in her mission “to help be a part of revolutionising the make-up industry”. No doubt she really means it.

 

 

[thisguyN 616]

I find it cute and also a bit tongue in the cheek how every time she promotes a product or project, she starts by saying how it has deep roots in her childhood or something. Doesn’t matter if it is jazz or make up or anything else. Somebody ask her about the Oreos pls 

[Puddin 1,207]

Articulate queen