Ferrari Is Selling Their 1st Ever SUV. But They Don't Want To Call It SUV

[RAMROD 117,049]

 

Ferrari NV unveiled its long-awaited 390,000-euro ($390,195) Purosangue crossover that will haul the supercar maker into a new era of broader appeal.

The company’s most utilitarian model in its 75-year history — with four doors, four seats and a 473-liter (125-gallon) trunk — will hit showrooms next year. While heavily geared over four years of development to meet Ferrari’s track-worthy credentials, the Purosangue represents a break from the manufacturer’s low-slung racing machines and dispels doubts it would ever produce a versatile vehicle.

Ferrari exudes confidence about the Purosangue fitting that description, and is offering a surprise answer to one question: So is it a sport utility vehicle or not?

“Please don’t call it an SUV, because it isn’t,” Chief Executive Officer Benedetto Vigna told reporters in Maranello, northern Italy. “It’s a Ferrari.”

Vigna’s comment indicates the world’s best-known performance-car maker is still coming to terms with a segment some prancing-horse purists believe should be verboten for the brand. When asked in 2016 whether Ferrari would ever consider producing a crossover, then-CEO Sergio Marchionne quipped: “You'd have to shoot me first.”

 

https://www.bloomberg.com/news/articles/2022-09-13/ferrari-unveils-first-390-000-suv-with-a-plea-don-t-call-it-an-suv

the elitism is elitising

[Maxine Puth 9,053]

Here we go

[weed 78,937]

looks hot

[androiduser 7,438]

it looks AMAZING and it really does not look like an SUV

[Addison Rae 18,095]

even though i literally don’t drive i’ve turned into a car girlie all of a sudden i love it 

[reallydima 383]

Can't wait to get my keys.... in Gran Turismo or whatever

[Adammmm 980]

The new Kardashian Kar™. They’ll all park their $400,000 Cullinans for a few months to cruise around in one of these.

[nATAH 56,992]

im gunna call it an SUV, sue me

[PhantomOfTheDance 13,795]

now soccer moms and millie bobby brown can team up!

[garbage day 11,816]

It looks like such a wine mom mobile.

I agree, it doesn't look like an SUV, it looks like a lifted hatchback. 

[CannaeDrive 3,412]

They're right, it's actually a big, pricey Ferrari.

[CatelynnMarie 4,536]

the title just really sent me omg