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Reason why Gaga does not do many music videos anymore


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I was watching some of the Chromatica tour performances on youtube and I was like "omg this could have easily been translated into music video format". Like her performance of Alice is very conceptual and could have been a simple and effective mv. Then I was like..."ohhhh ok! this is why Gaga does not do that many mvs anymore!". She does not feel like the only way to express your visual art is through the medium of music videos. She can equally express high concept ideas simply in performances (plus it is cost effective / way cheaper)! I think this is the reason we only got 8 and a half mvs from ARTPOP, Joanne and Chromatica since 2012 tbh!

 

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BehindTheAura12

I think it's more the fact that the music video is a declining format and most artists nowadays make less music videos than they did in the early 2010s 

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Edonis

A lot of it has to do with budgets and how much funding the label has allocated for an era. 

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KURUSHITOVSKA

Why would they spend a million on a video when it can't get to even 100M views? Makes no sense

¿Qué currículum tiene ésta tarántula?
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Space Cowboy
2 minutes ago, Edonis said:

A lot of it has to do with budgets and how much funding the label has allocated for an era. 

This

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HeavyMetal Halcyon
3 minutes ago, KURUSHITOVSKA said:

Why would they spend a million on a video when it can't get to even 100M views? Makes no sense

Music videos are art. Many artist make music videos for all of their songs and don’t break 100M. 
 

The concept of music videos needing to perform is very consumer/capitalism. 
 

look at Superfruit. Look at iamiwhoami. These artist make music videos for every song, and it’s not about the views. 

Chromatica Forever
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Reject False Icons

it’s hard for me to understand her now, she gave a new breath to music videos, she made them a whole event to look for, she was the first to break records with her music videos and she added so much theatricality and replay value to most of them.

And she pushed the whole industry to do the same and make more interesting music videos.
 

It’s probably that or other personal Gaga & haus decision and also since ARTPOP every era is a mess in terms of promotion thanks to Interscope her management and COVID

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thisguyN

Sorry but this is just extrapolation to think she doesn’t release as many music videos because art can be expressed through other formats.

She doesn’t release as much content related to her music in general. And I don’t think it’s budget related either. I mean she’s one of the biggest popstars if not the biggest. If there’s someone who can comfortably afford extra content, that is her. Not that ofc she’s obliged to.

 

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Space Cowboy
30 minutes ago, Reject False Icons said:

But she gave a new breath to music videos, she made them a whole event to look for, she was the first to break records with her music videos and she added so much theatricality and replay value to most of them.

And she pushed the whole industry to do the same and make more interesting music videos. It’s probably that or other personal Gaga & haus decision and also since ARTPOP every era is a mess in terms of promotion thanks to Inter scope and her management 

This

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Delulu Rogers

I don’t think it has anything to do with budget or views. I think she just doesn’t care that much to film videos anymore 

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Meat
25 minutes ago, Delulu Rogers said:

I don’t think it has anything to do with budget or views. I think she just doesn’t care that much to film videos anymore 

Honestly no one cares anymore. Music videos are not “hot” anymore. 

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