Madonna's daughter Lourdes is the new face of Swarovski's campaign

[TaylorSwift 162,471]

Lourdes Leon is the new face of Swarovski’s Collection II campaign. The 24 year-old model and daughter of famed pop singer Madonna has been chosen to represent the company’s newest endeavor to “serve as a platform for representation of people from all cultures and orientations.” 

The company says they chose Lourdes Leon because of her multi-hyphenate background. “Model, Actress, Linguist, Academic, Activist, Lourdes personifies the spirit of Swarovski,” said a representative for the brand in a press release announcing the news. 

 She just appeared on the cover of Vogue’s September 2021 issue alongside seven other models. She’s fast tracking her career after her runway debut in 2018. She’s now worked with companies like Marc Jacobs for their Spring 2021 campaign this year and Parade Underwear’s winter campaign last December. 
source

[Dojo 19,823]

good for her! 

[Pennywise 36,080]

I always hate news like these because nepotism 

[Guest]

Ironically that is not even the most flattering photo of her

[Guest]

It’s pretty cool that she could play Cher or Gaga in biopic just looking at her

[GucciGa 3,729]

21 minutes ago, Teletubby said:

“Model, Actress, Linguist, Academic, Activist,

[Killa 18,827]

God that pose is awkward and the face is strange. Surely there were better promo photos

[gypsy101 5,453]

14 minutes ago, Pennywise said:

I always hate news like these because nepotism 

it’s showbiz there’s always been nepotism

[Chlorine 47,976]

She looks more Sarkisian than Ciccone. 

[GaGaAst 13,124]

she could pass for cher's daughter

[Holy Mayhem 3,672]

I think she would make a good Gaga in a biopic 

[Battle 4 Ur Life 6,781]

I think she’s gorgeous.

[Pablo 8,585]

38 minutes ago, POP A 911 said:

I think she would make a good Gaga in a biopic 

It's scary how much this photo makes her look like Gaga.