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Sydney Sweeney faces backlash from female athletes


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The “Euphoria” actress recently stripped down for a steamy new ad for sports trading app Novig, going nude and covering parts of her with a variety of sports equipment. But not everybody is overjoyed by sports’ new naked cheerleader.

Over the weekend, just days after the ad dropped, several athletes took to social media to speak out against the campaign, which they accused of sexualising women’s sports.

“I don’t know wtf Sydney Sweeney was doing, but it’s 2026,” wrote British athlete Lucy Davis. “Stop sexualizing women in sport.”

Meanwhile, Ariarne Titmus, a former Australian swimming champion and four-time Olympic gold medal winner, wrote: “I can’t describe how infuriated I feel when I watch this.”

Titmus added: “Not only is it a kick in the face to every woman who has dedicated her life to perfecting her craft, but every woman who enjoys sports for what it really is – teamwork, friendship, dedication, excellence, unity. How do we live in a world where monetising a woman’s body and sexualising women’s sport is still a thing?”

The backlash prompted many female athletes to post their own footage alongside messages about what sports actually looks like.

https://variety.com/2026/digital/news/sydney-sweeney-naked-sports-betting-ad-backlash-olympians-novig-1236861057/

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lastpopicon
14 minutes ago, NUTELLA said:

Saw this a few days ago & a *literal* gasp escaped my mouth at the basketball hoop visual/pose lmaooo

Yes, I defended the girl when the whole jeans stuff happened because tbh she doesnt seem that bright but what the actual f*ck was that ad? I couldn't even finish it, it's sooo vulgar and uncomfortable to watch, and for what? It doesnt make any sense :fail: 
Is she just rage baiting now? That's the strategy? Because it's working :air:

The melody that you choose can rescue you
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7 minutes ago, lastpopicon said:

Is she just rage baiting now? That's the strategy? Because it's working :air:

Nothing but net(worth) 🏀

Swish swish, bish
another one in the basket

04d477827214a60729802f2c8434a86e120e6d21

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I don't wanna :messga:

I don't wanna :air:

So I'm gonna :Cautious: until I feel alright

because this is like very low :Cautious:

 

So sploosh your juice all over me you Riverboy
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