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Rosie Huntington-Whiteley debuts Rose Inc. beauty brand


Teletubby

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Teletubby

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Rosie Huntington-Whiteley has launched Rose Inc., her personally-curated beauty website, back in 2018. Since then, the model-turned-brand-founder has been quietly lab-formulating her dream collection of beauty products to live under the Rose Inc. umbrella — and it's finally here.


For Huntington-Whiteley, the decision to become yet another celebrity launching a beauty company, was not entirely her own — but a byproduct of what her followers were asking for.
"Whenever I share anything beauty-related across my platforms, it got so much engagement," Huntington-Whiteley explained. "I wanted an opportunity to connect with that audience and community. So, I set out to see if I could bring them a product line."


Rose Inc.'s nine makeup and skin-care products, beauty brushes and reusable cotton pads range from $18 -$72, and are available to purchase for Rose Inc. Members on August 24-26 and the general public in the U.S. at Sephora, Sephora.com, and Roseinc.com on August 27. 

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"You b*tch!" ~ Rat Boy
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InTheCloset

haus labs should be at sephora too. wouldnt it sell more that way.

the color scheme of rose's line looks very clean 

 

I hope the exit is joyful and i hope never to return.
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