Jump to content
Stefani Tee
Sign in to follow this  

Hallmark Channel Pulls Ad Featuring Two Brides

Featured Posts

Lion Heart

A division of the Christian-right American Family Association, One Million Moms, is calling on people to boycott the Hallmark Channel after a Zola commercial featuring a same-sex couple getting married was aired on its network.

The organization posted a call to action on its website earlier this week after one of the wedding website’s new ads was seen on the family channel, noting on its campaign page that Hallmark’s commercials are “usually safe for family viewing. But unfortunately, that is not the case anymore.” The group’s chief complaint was a kiss shared between the two brides in the ad.

Recently, One Million Moms received concerns about Hallmark airing a commercial from Zola.com in which two lesbians are shown kissing at the end of their wedding ceremony,” the post reads. “Similar concerns from regular viewers are posted on an online complaint board for the Hallmark Channel.”

The group — whose parent organization, American Family Association, has been named as a hate group by the Southern Poverty Law Center for its work “combating the homosexual agenda” — quoted remarks from viewers who said that they were “fed up with having the gay agenda crammed down our throats” while watching a movie with their daughters.

“You are one of the few channels we thought we would not have to deal with this issue!” that comment continued. “Please remove this and any other gay, lesbian, bisexual, or anything else it is called from your channels. … We love you but won’t keep watching with this type of ads.”

Zola’s chief marketing officer Mike Chi tells Yahoo Lifestyle that the advertisement, and others that the brand recently released, are just a representation of the company’s work with millions of diverse couples — and that this isn’t the first same-sex couple that the company has featured in TV ads.


UPDATE 12/13/19: Zola tells Yahoo Lifestyle that the Hallmark Channel pulled the wedding website’s commercial — which featured a same-sex couple — as of Friday afternoon. As a result, Zola has decided to cancel the remainder of its advertisements on the channel.



  • Sad 9


Link to post
Share on other sites

These million moms always do the most :neyde: like have they seen all the other things in the Bible that are forbidden like wearing two different fabrics or eating pork? :neyde: that list can go on

  • Like 4
  • Thanks 4


Link to post
Share on other sites
19 minutes ago, Lion Heart said:

One Million Karens doing the most as always.

There’s not even one million moms

it’s a small group


  • LMAO 2
  • Thanks 1


Link to post
Share on other sites

“Gay agendas” oh for fxcks sake-:rip: seriously what the hell is wrong with people it’s just a commercial, imagine thinking being gay is an “agenda”:rip: we just want to be normalized that agenda argument makes ZERO sense...

That’s a punk move on the Hallmark Channel’s side, they shouldn’t have gave in to that Christian group... They act like the commercials are a p0rno it’s just a marriage for goodness sake-:rip:

Happy Holidays fatties luv u xx stream 8 Days Of Christmas🎁
  • Like 2
  • Thanks 2


Link to post
Share on other sites

Yikes this doesn't set a good precedent. They're going to think they can do this with every ad and company supporting LGBT couples now and win :awkney:

Like how tf did they know not know going in that certain groups would do this? They should have expected it so this makes me question their authenticity with it. 

Edited by Gagaloo92


Link to post
Share on other sites

Hmmm, Hallmark is trash who knew.

I am shocked that a channel entirely dedicated to white straight couples getting married after just meeting each other doesn’t give a **** about the gays.

  • Like 1
  • LMAO 1


Link to post
Share on other sites


The Hallmark Channel has pulled several of its advertisements for the wedding planning service Zola after social media backlash to a commercial featuring a lesbian wedding. Viewers — particularly self-identified conservatives — were calling for a boycott of the network if the ads stayed on. Hallmark capitulated this weekend.

The Zola commercials first appeared on the Hallmark Channel on Dec. 2, just as the holiday movie season was getting underway. According to a report by The New York Times, the ads were pulled on Friday amid online backlash. A spokesman for the network claimed that the ads violated company policy for Hallmark's parent company, Crown Media.

"We are not allowed to accept creatives that are deemed controversial," a Hallmark representative said in an email exchange with reporters.
"The decision not to air overt public displays of affection in our sponsored advertisement, regardless of the participants, is in line with our current policy, which includes not featuring political advertisements, offensive language, R-rated movie content and many other categories," they went on.


Most of the ads featured same-sex female couples, with heterosexual couples as well. One particular ad focused only on a single lesbian couple. The American Family Association's One Million Moms published a petition calling this ad "indecency," asking Hallmark to "please reconsider airing commercials with same-sex couples."



Here is the video if you want to see it:


Marriage counselor for @Mikolaj & @rumours
  • Sad 10


Link to post
Share on other sites

Def won’t be supporting them ever again 


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Reply to this topic...

×   Pasted as rich text.   Restore formatting

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  
  • Create New...