Green Detox 2,779 Posted May 9, 2018 Share Posted May 9, 2018 now she gets a huge revenue cuz scalpers didn’t get the whole advantage. Let’s just hope this continues throughout the tour. I stan a smart businesswoman Link to post Share on other sites More sharing options...
EGOT2027 10,890 Posted May 9, 2018 Share Posted May 9, 2018 Can you explain what exactly she did? I don’t follow Taylor that closely ever since the incident. Link to post Share on other sites More sharing options...
Green Detox 2,779 Posted May 9, 2018 Author Share Posted May 9, 2018 1 minute ago, iWontBeTonight said: Can you explain what exactly she did? I don’t follow Taylor that closely ever since the incident. https://www.google.com.ph/amp/s/www.billboard.com/amp/articles/business/8070644/taylor-swift-concert-industry-slow-ticketing-model-sales Welcome to "slow ticketing," a shift toward slowing the sales to human speed. By requiring consumers to register in advance through Verified Fan and pricing tickets to reflect what consumers are willing to pay, Ticketmaster is reshaping its primary marketplace to look more like the secondary. At any time, consumers can log into Ticketmaster for the Taylor Swift Reputation tour and shop tickets at all price levels as well as secondary tickets through its TicketsNow resale platform. That means less tickets on sites like StubHub. Unlike her 1989 tour where 30 percent of the tickets were sold via the secondary market, according to Marcus, only three percent of Taylor Swift's tickets made it to the secondary market this time -- about 70,000 tickets of a total of approximately 2.5 million tickets available. "There's less inventory on the secondary market and it's more expensive because the tickets tend to skew toward premium seats," explains Jesse Lawrence, founder of TicketIQ, a search engine for primary and secondary tickets. Contrast that with the primary where "there are plenty of inexpensive tickets still available." The shift could mean an additional $1-1.5 million in revenues per show for Swift and promoter Louis Messina, Lawrence says, noting that during the 1989 tour three years, brokers had marked up tickets on average by 30 percent. "This time, the artist and promoter are capturing that revenue and not the secondary market," he said. So basically instead of an instant tour sellout. They will sell tickets until the show. That means secondary ticket sites won’t get half od the revenue Link to post Share on other sites More sharing options...
JGD 12,008 Posted May 9, 2018 Share Posted May 9, 2018 1 minute ago, Green Detox said: https://www.google.com.ph/amp/s/www.billboard.com/amp/articles/business/8070644/taylor-swift-concert-industry-slow-ticketing-model-sales Welcome to "slow ticketing," a shift toward slowing the sales to human speed. By requiring consumers to register in advance through Verified Fan and pricing tickets to reflect what consumers are willing to pay, Ticketmaster is reshaping its primary marketplace to look more like the secondary. At any time, consumers can log into Ticketmaster for the Taylor Swift Reputation tour and shop tickets at all price levels as well as secondary tickets through its TicketsNow resale platform. That means less tickets on sites like StubHub. Unlike her 1989 tour where 30 percent of the tickets were sold via the secondary market, according to Marcus, only three percent of Taylor Swift's tickets made it to the secondary market this time -- about 70,000 tickets of a total of approximately 2.5 million tickets available. "There's less inventory on the secondary market and it's more expensive because the tickets tend to skew toward premium seats," explains Jesse Lawrence, founder of TicketIQ, a search engine for primary and secondary tickets. Contrast that with the primary where "there are plenty of inexpensive tickets still available." The shift could mean an additional $1-1.5 million in revenues per show for Swift and promoter Louis Messina, Lawrence says, noting that during the 1989 tour three years, brokers had marked up tickets on average by 30 percent. "This time, the artist and promoter are capturing that revenue and not the secondary market," he said. So basically instead of an instant tour sellout. They will sell tickets until the show. That means secondary ticket sites won’t get half od the revenue Like slowly releasing tickets/sections and secondary market prices Link to post Share on other sites More sharing options...
RAMROD 108,582 Posted May 9, 2018 Share Posted May 9, 2018 That is great, I am hoping this will be a trend or actually as permanent way to obtaint tickets End those scalpers "career"! (ﾉ◕ヮ◕)ﾉ✧*:･ﾟ 𝘸𝘰𝘶𝘭𝘥𝘢 𝘴𝘩𝘰𝘶𝘭𝘥𝘢 𝘤𝘰𝘶𝘭𝘥𝘢, 𝘥𝘪𝘥𝘯'𝘵 (*´艸｀*) ♡♡♡ Link to post Share on other sites More sharing options...
twigsnasty 621 Posted May 9, 2018 Share Posted May 9, 2018 Lmao i remember when people said she wasn't gonna sell out and her tactic wasn't gonna work I love Taylor! Link to post Share on other sites More sharing options...
LordEnigma 11,313 Posted May 9, 2018 Share Posted May 9, 2018 Lol well it’s not Taylor who came up with the idea so don’t act like she was in charge of this But glad we are finding a way to curb ticket scalping! Link to post Share on other sites More sharing options...
Illuminati 15,917 Posted May 9, 2018 Share Posted May 9, 2018 9 minutes ago, Alexander Levi said: Lol well it’s not Taylor who came up with the idea so don’t act like she was in charge of this But glad we are finding a way to curb ticket scalping! Yeah but so many people dragged her for it, pointing out that none of the dates sell out calling the tour a huge flop etc and in the end she won, she sold out the first date and it seems like she will have no issue with the rest. Link to post Share on other sites More sharing options...
Jessica Germ 2,036 Posted May 9, 2018 Share Posted May 9, 2018 And we all thought the tour was gonna flop Link to post Share on other sites More sharing options...
SlaeUrAnus 15,947 Posted May 9, 2018 Share Posted May 9, 2018 11 minutes ago, Jessica Germ said: And we all thought the tour was gonna flop Lol, this tour will go down as one of the most grossed this century In my messy era. Link to post Share on other sites More sharing options...
Green Detox 2,779 Posted May 9, 2018 Author Share Posted May 9, 2018 6 hours ago, SlaeUrAnus said: Lol, this tour will go down as one of the most grossed this century Ikr. Interested to see if it will break U2’s $800M record Link to post Share on other sites More sharing options...
Lextyr97 19,752 Posted May 9, 2018 Share Posted May 9, 2018 So glad they're finding a way to stop it! Link to post Share on other sites More sharing options...
Lextyr97 19,752 Posted May 9, 2018 Share Posted May 9, 2018 55 minutes ago, Green Detox said: Ikr. Interested to see if it will break U2’s $800M record I think shell gross somewhere in 500M but I don't think she'll beat U2. I don't think they did it for the 360 tour, but they've been using this slow ticket sales thing too Link to post Share on other sites More sharing options...
Ryusei 61,034 Posted May 9, 2018 Share Posted May 9, 2018 57 minutes ago, Green Detox said: Ikr. Interested to see if it will break U2’s $800M record that's a stretch but it'll probably beat the 1989 tour and go over 300 Musery Link to post Share on other sites More sharing options...
Green Detox 2,779 Posted May 9, 2018 Author Share Posted May 9, 2018 4 minutes ago, TylerBR97 said: I think shell gross somewhere in 500M but I don't think she'll beat U2. I don't think they did it for the 360 tour, but they've been using this slow ticket sales thing too Yes they are. And they had advantage with the center stage set. They got to fill every entire stadium and people ate the tickets up. I honestly didn’t even know they were a touring force. Like.. how Link to post Share on other sites More sharing options...
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