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Lady Gaga fuels demand for Tiffany's new designs!


asana15

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asana15

Tiffany & Co shares climbed in early trading as the jeweler's move to enlist Lady Gaga to help revive sales may be working.

The results reflect Tiffany's strategy to win back customers, including younger shoppers, by renovating stores and offering new designs, such as the HardWear collection promoted by the singer. Gaga was introduced as the new face of the jeweller in an ad that aired during the Super Bowl in February. The collection features bracelets, rings and earrings with dangle balls - items that may appeal to younger shoppers.

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River

Few months ago there was an article that shows that Gaga didn't help them to rise so what is the truth?

So sploosh your juice all over me you Riverboy
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Just now, River said:

Few months ago there was an article that shows that Gaga didn't help them to rise so what is the truth?

We can choose to believe the one that's praise :tony:

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asana15
12 minutes ago, River said:

Few months ago there was an article that shows that Gaga didn't help them to rise so what is the truth?

It's was too little time passed for them to evaluate her impact properly. It just showed their unfamiliarity with how this particular business works, and quickness to dismiss her as a viable endorser.

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River
3 minutes ago, asana15 said:

It's was too little time passed for them to evaluate her impact properly. It just showed their unfamiliarity with how this particular business works, and quickness to dismiss her a viable endorser.

I see, thanks :D

So sploosh your juice all over me you Riverboy
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Edonis

A kii because I distinctly remember arguing with a member on here a few months ago over an article that basically attributed their decrease in sales because of Gaga, which made no sense lmao. Anyways, I'm glad to see her impact helping others :whitney:

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Ziggy
1 hour ago, River said:

Few months ago there was an article that shows that Gaga didn't help them to rise so what is the truth?

In fairness, it usually takes a bit to see impact from celebrity endorsement, and it's also very hard to measure effectiveness.

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