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are the Tiffany campaign failure reports true?


androiduser

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androiduser

There have been reports about it from serious media outlets, do we know more about this?

Seems like Gaga didn't bring any profit to the company?

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androiduser

I mean, Gaga seemed like an odd choice for the Tiffany brand, so it doesn't surprise me to be honest :huh:

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Batwings

The wording of the headlines is so weird to me, like they're blaming Gaga for people not shelling out thousands of dollars for luxury jewelry. 

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Bette Davis

Lmao the media starts salivating any time they see an opportunity to rip apart a successful woman. Pathetic and desperate.

88602361cab2a6bcda7c95eeb1432a6f.gif

Yes, their sales solely depend on the person in their marketing campaign.. not their pricing, design, business strategy, etc.

Cold as ice cream, but still as sweet.
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androiduser

well, they're not blaming her, but they are saying her star power didn't do anything for the sales, and this is what she was hired for.

If there was an increase in sales, of course she would be credited for it.

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Edonis
Just now, Batwings said:

The wording of the headlines is so weird to me, like they're blaming Gaga for people not shelling out thousands of dollars for luxury jewelry. 

Yeah, this. Gaga's presence or absence in the ad campaign has very little to do with whether or not the company sells quarterly. They just want to blame her :madge:

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androiduser
Just now, Edonis said:

Yeah, this. Gaga's presence or absence in the ad campaign has very little to do with whether or not the company sells quarterly. They just want to blame her :madge:

come on, she was hired to give the brand more visibility and have a positive effect on sales. They didn't hire a huge start like her so they would get worse sales. If anything, it's their fault that they hired the wrong celebrity.

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Edonis
Just now, androiduser said:

come on, she was hired to give the brand more visibility and have a positive effect on sales. They didn't hire a huge start like her so they would get worse sales. If anything, it's their fault that they hired the wrong celebrity.

Her inclusion in a campaign doesn't determine the "make it or break it" sales model that some of those articles are insinuating. If people want jewelry they're going to buy jewelry; the presence of a Lady Gaga advertisement isn't going to sway consumers on the fence about making a purchase aside from her more impressionable members in her fan base. Furthermore, insinuating that she has a causal link to a decrease revenue is even stupider. There is obviously something else wrong with Tiffany and Co. to cause sales to drop. 

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androiduser
Just now, Edonis said:

Furthermore, insinuating that she has a causal link to a decrease revenue is even stupider. There is obviously something else wrong with Tiffany and Co. to cause sales to drop. 

the article didn't insinuate that she had something to do with it, but says that her campaign didn't prevent the decrease, which is what the brand hoped would happen

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GypsyBabe
12 minutes ago, Bette Davis said:

Lmao the media starts salivating any time they see an opportunity to rip apart a successful woman. Pathetic and desperate.

88602361cab2a6bcda7c95eeb1432a6f.gif

Yes, their sales solely depend on the person in their marketing campaign.. not their pricing, design, business strategy, etc.

harry-potterapplausedumbledore.gif

⚯͛
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