Jump to content
charts

Chart Discussion: The Cure / Joanne


Noah

Featured Posts

junolxf
4 minutes ago, viniferrett said:

what we should cry about is if it never reach top 10 on spotify 

A smart homosexual. :applause:

"Seems to be trendy lately to talk sh*t about 'Lady Gaga' when your albums/singles drop." - Leviticus 20:27
Link to post
Share on other sites

  • Replies 15.5k
  • Created
  • Last Reply
Dutch
Just now, ArtGagaPop said:

She needs to reach top 50 global tomorrow+US, that's like another TTH playlist with The cure on, or else :crossed:

Or else last chances ruined.

Link to post
Share on other sites

Jonathanholland

Netherlands - the Cure #31 and dark red on ITunes, nowhere to be found on Spotify 200 and 5 total spins on radios in two days. Don't want to be Debby Downer, but it doesn't look good over here tbh

Before there was love, there was silence
Link to post
Share on other sites

ArtGagaPop
1 minute ago, GagaOhhLaLa said:

Literally me on Sunday

 

So cute :giveup:
When i get a kid i will make sure to turn her/him into a little monster :firega:

Link to post
Share on other sites

Gardevoir
1 minute ago, Dutch said:

Or else last chances ruined.

what last chances. It'll be a hit.

Sugar, spice, and everything nice.
Link to post
Share on other sites

Americano
4 minutes ago, ViviLittleM said:

Lana's audio already has more likes than The Cure x)

Too bad apparently no one actually buys her singles after day one 

Clocked 

Link to post
Share on other sites

When we get the full update from today on Spotify:laughga:

𝕞𝕪 𝕓𝕚𝕘𝕘𝕖𝕤𝕥 𝕖𝕟𝕖𝕞𝕪 𝕚𝕤 𝕞𝕖, 𝕡𝕠𝕡 𝕒 𝟡𝟙𝟙
Link to post
Share on other sites

FarixGaga

16 stations (including small local ones) are playing "The Cure" already in Italy, even if will be sent to radios on Friday. Hope it stabilizes in the top 10 in the weekend. :classy:

JC
Link to post
Share on other sites

Helvetimatic

It's about cadencing promotion. You need tent pole moments to amplify certain moments in time.

(See http://www.afaqs.com/news/story/27837_BBDOProximity-Study-Applying-social-movements-to-campaigns). It's done quite often in very effective, "viral" ad campaigns.

I think that Gaga & her team are actually being deliberate with the schedule in order to mimic. There are ways to artificially create push-pull demand in terms of how things are marketed and sold. You shouldn't heavy up on initial sale releases because you need supporting tactics throughout the duration of a single or album.

There's a reason why advertising media buys are bought in a programmatic manner. You heavy up on initial release (i.e. Coachella & single announcement), then you start waiting until social conversation dies down(i.e. earned media / excitement about a new single lasts for a few days and then you start seeing some drop off in social conversation around it) before pushing paid media (i.e. sponsored content, higher YT or search rankings for a music video or single). 

So, hypothetically, a cadenced media / marketing plan would roughly follow something like this (and it appears Gaga's team has planned for this from early indications of how this single was released.)

Coachella Weekend 1 (Release Single) --> Organic / Earned Media --> Coachella Weekend 2 --> Additional Organic Media from Weekend 2 & Official Radio Add Date [Paid Media should probably start happening around this time if Interscope has planned for it.]

Link to post
Share on other sites

Americano
10 minutes ago, Bad Monster Kid said:

Watch Lana block Zedd from #1 as soon as TC falls. 

25. Lust For Life

 

I hope so tbh 

Link to post
Share on other sites

Arcanum

I left for like 4 hours and I returned to find ma strawberries wilt, ma dog peed , TC dropped from #1, bleeding streams & a lockdown. Youtube clearly favors Lana & hates Gaga.

 

bj9E9TP.gif

I Wantth your Love...I Wantth your Love.
Link to post
Share on other sites

LittleMichael
1 minute ago, ARTnFAME said:

When we get the full update from today on Spotify:laughga:

raw

Link to post
Share on other sites

  • Admin locked, featured, unfeatured and unpinned this topic

Archived

This topic is now archived and is closed to further replies.

Guest
This topic is now closed to further replies.

×
×
  • Create New...