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question

Can someone please EXPLAIN this ratings thing?


KleinGa

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KleinGa

The 50.0 overnight household rating?

WHAT DOES IT MEAN??? :giveup:

What I got:

If "Channel 6 News at 6:00" has a household audience rating of 15, that means Nielsen has estimated that 15% of the market's household audience is watching it. On the flip side, 85% of the audience may be watching another station, cooking supper or at the movies.

A household audience measures homes, not people. So technically, "Channel 6 News at 6:00" is on in 15% of homes -- one person might be watching in one home, four in another. The household measurement doesn't take into account that difference.

Meaning that 50% of the SBHTS market was actually watching. 

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Mister Gaga

idk but don't get your hopes up. Ratings are down every year due to streaming, and this year was no exception.

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