Lady Gaga's "dive bar tour" is a major success for Bud Light

[RadioIsOurs 13,876]

Music AND the bling!

[DemeLarell 931]

32 minutes ago, Jed said:

Maybe sales are declining because the beer isn't that good? Like I don't know any gaga fans who are more inclined to drink Bud Light now that the dive bar tour happened. Bud lights been trying very hard to court the gay community and if that's not working they might wanna reconsider their product not their marketing

Ok. now I'm confused. I thought sales went up after the tour.    

[Lord Temptation 11,209]

Queen of quenching heterosexual thirst.

[NIghtmareElm 2,606]

Fantastic shows.  Fantastic music.  Brilliant artist.  **** beer.

[JusKeepBreathin 19,311]

The real Queen of Bud and Marlboro.

[Jed 7,716]

44 minutes ago, DemeLarell said:

Ok. now I'm confused. I thought sales went up after the tour.    

"he effort is driving "unheard of engagement levels for the brand," Lisa Weser, the brewer's senior director of marketing communications in the U.S., said in an emailed statement. She added that "first edition of the dive bar tour was the 4th most viewed show in the U.S. that day, combining all media for that day using Facebook Live as the medium.""

all they are saying is that a lot of people tuned in not that sales were affected - there's no way to know this early if it will have any impact

[malazam 15,710]

9 minutes ago, Jed said:

"he effort is driving "unheard of engagement levels for the brand," Lisa Weser, the brewer's senior director of marketing communications in the U.S., said in an emailed statement. She added that "first edition of the dive bar tour was the 4th most viewed show in the U.S. that day, combining all media for that day using Facebook Live as the medium.""

all they are saying is that a lot of people tuned in not that sales were affected - there's no way to know this early if it will have any impact

the thing is will I really drink their beer just because they 'promoted' her Dive Bar Tour? 

I mean, yeah, I will probably will buy Gaga related stuff but beer? I'm not from the US but it looks like the B level beers...

Gaga didn't even drink it she took a shower with it 

Marketing is stupid....at least in this case, it's not 1D or JB fans they're dealing with

[Jed 7,716]

2 minutes ago, malazam said:

the thing is will I really drink their beer just because they 'promoted' her Dive Bar Tour? 

I mean, yeah, I will probably will buy Gaga related stuff but beer? I'm not from the US but it looks like the B level beers...

Gaga didn't even drink it she took a shower with it 

Marketing is stupid....at least in this case, it's not 1D or JB fans they're dealing with

No you most likely wont. Ditto with Amy Schumer or Seth Rogen drinking it.... Who cares about the celebrities in your commercial if people just don't want your product. At least with pepsi it makes sense

[lavenderblondee 3,695]

I really liked the Seth Rogan/Amy commercials, I'm surprised they didn't do well. The Paul Rudd one had me dying. Either way, I hope this has worked out for both parties. 

[malazam 15,710]

Just now, Jed said:

No you most likely wont. Ditto with Amy Schumer or Seth Rogen drinking it.... Who cares about the celebrities in your commercial if people just don't want your product. At least with pepsi it makes sense

yeah but brands like pepsi, coca cola already have their place on the market 

bud light sponsors the dive bar tour = 40k people watches it live 

pepsi sponsors the sb halftime show = 110m people watches it live 

 

[Jed 7,716]

Just now, malazam said:

yeah but brands like pepsi, coca cola already have their place on the market 

bud light sponsors the dive bar tour = 40k people watches it live 

pepsi sponsors the sb halftime show = 110m people watches it live 

 

lmao every single post i've made is agreeing with what you're saying i really don't get why you keep replying like that

[malazam 15,710]

Just now, Jed said:

lmao every single post i've made is agreeing with what you're saying i really don't get why you keep replying like that

ouch 

to have a conversation 

[Jed 7,716]

7 minutes ago, malazam said:

ouch 

to have a conversation 

It came off as arguing just so you know

[grndmothrmonst 150]

33 minutes ago, malazam said:

the thing is will I really drink their beer just because they 'promoted' her Dive Bar Tour? 

I mean, yeah, I will probably will buy Gaga related stuff but beer? I'm not from the US but it looks like the B level beers...

Gaga didn't even drink it she took a shower with it 

Marketing is stupid....at least in this case, it's not 1D or JB fans they're dealing with

B-level beers?  Bud Light is the top selling beer in the USA. Bud regular is number 3 

[ElectricAlley 1,737]

2 hours ago, Computer said:

What a sellout

I didn't realize she was helping Bud Light I thought they were helping her.

They are helping her! Every other commercial on TV is a gaga-budlight commercial with a a song from Joanne. They also said during the football game the other day "Thank you to our sponsor Bud Light, Lady Gaga's new album Joanne is available now." It's good on both ends. It's business.