Morphine Prince 109,664 Posted October 1, 2014 Share Posted October 1, 2014 NEW YORK, Oct 1 (Reuters) - PepsiCo Inc for the first time is introducing a product exclusively through Amazon.com Inc as the snack and soft drink maker aims to expand its footprint in e-commerce. The product, a naturally sweetened soda called Pepsi True, will be available on Amazon in mid-October in 24-packs of 7.5-ounce cans, the company said. It will not be in brick-and-mortar outlets, though Pepsi said it plans to eventually sell True in grocery stores. Pepsi True is a "mid-calorie" offering sweetened by sugar and stevia, a plant-based sweetener. It is aimed at people who want a naturally sweetened cola with fewer calories. A 7.5-ounce can of True contains 60 calories. That compares with 100 calories for the same-size can of regular Pepsi. By introducing True through Amazon, Pepsi says it can better assess demand and gain insight into where people are buying it ahead of a wider launch. Industry insiders said the move illustrates how the food and beverage industry is expanding into non-traditional distribution channels like e-commerce as it searches for growth. Kraft Foods Group Inc recently started selling Jell-O molds of university mascots and logos through Amazon and grocery stores. And other companies are using Amazon to test the waters when reintroducing a product. Coca-Cola Co said recently it would bring back Surge, a soda it discontinued 12 years ago, through Amazon. "While it seems there is still demand for the product, we aren't sure how much or how quickly it will sell," a Coca-Cola spokesman said in an email. "Working with Amazon allows us to determine what the market for Surge really is." Source: http://finance.yahoo.com/news/pepsi-launch-naturally-sweetened-soda-143108903.html Link to post Share on other sites More sharing options...
Noel Kahn 2 Posted October 1, 2014 Share Posted October 1, 2014 * *Get that promo Avicii! Link to post Share on other sites More sharing options...
GagaUnderYou 5,018 Posted October 1, 2014 Share Posted October 1, 2014 my *** taste like pepsi true :lanaspin: Link to post Share on other sites More sharing options...
bionic 50,111 Posted October 1, 2014 Share Posted October 1, 2014 will it be cheap tho? Link to post Share on other sites More sharing options...
HANZ 4,380 Posted October 1, 2014 Share Posted October 1, 2014 those copy cats My Favs = Lady Gaga, Janet Jackson, Ricky Martin, AKB48 Link to post Share on other sites More sharing options...
Pablo 8,582 Posted October 1, 2014 Share Posted October 1, 2014 Copying coca cola by selling on amazon I see Don't visit my profile Link to post Share on other sites More sharing options...
Knife 7,079 Posted October 1, 2014 Share Posted October 1, 2014 Anything sweetened by stevia is an automatic 'no' for me. :millie: Link to post Share on other sites More sharing options...
paul 687 Posted October 1, 2014 Share Posted October 1, 2014 funny how coca cola just came out with coca cola life with less calories and natural sweeteners now pepsi has a "healthy" alternative too Link to post Share on other sites More sharing options...
Hellspont 1,468 Posted October 1, 2014 Share Posted October 1, 2014 Pepsi > Coca-Cola I probably wont buy it though ill just get regular pepsi in stores Link to post Share on other sites More sharing options...
Haus 152 Posted October 1, 2014 Share Posted October 1, 2014 40 calorie difference? Seriously. Just drink the real stuff and get the real flavor. I'll never understand why people drink diet soda. It tastes like **** and has sweeteners that are worse for you than an extra 100 calories. Link to post Share on other sites More sharing options...
Bear 7,515 Posted October 1, 2014 Share Posted October 1, 2014 40 calorie difference? Seriously. Just drink the real stuff and get the real flavor. I'll never understand why people drink diet soda. It tastes like **** and has sweeteners that are worse for you than an extra 100 calories. This. I think the diet versions taste awful, I'd rather drink water which will taste nicer and have 0 calories. Link to post Share on other sites More sharing options...
Goosey 3,017 Posted October 1, 2014 Share Posted October 1, 2014 This. I think the diet versions taste awful, I'd rather drink water which will taste nicer and have 0 calories.But water is tasteless. "I am the world's greatest person that does not want to let people into the country."—US President Donald J. Trump Link to post Share on other sites More sharing options...
Bear 7,515 Posted October 1, 2014 Share Posted October 1, 2014 But water is tasteless. Exactly! Better than an awful taste In my opinion of course, I know there are plenty of people who like the taste of diet pepsi/cola Link to post Share on other sites More sharing options...
gagaisitalian 3,573 Posted October 1, 2014 Share Posted October 1, 2014 Wait what. But Coca Cola just announced they will be bring back one of their cancelled sodas exclusively through online retailers. Pepsi is a flop. Link to post Share on other sites More sharing options...
ALX 170 Posted October 1, 2014 Share Posted October 1, 2014 There's a reason why Coke reigns supreme, Pepsi can gtfo Link to post Share on other sites More sharing options...
Featured Posts
Archived
This topic is now archived and is closed to further replies.