Coach, a New York City-based brand known for its luxury handbags, has enlisted Lady Gaga's pup Asia for its new campaign, shot by Steven Meisel.
"I'm so proud to announce my puppy Miss Asia Kinney is the star and face of Coach this season," Gaga said. "She's a natural in front of the camera. I really love getting to watch my best friend be a star."
The campaign, called "Coach Pups," will feature celebrity dogs modeling the brand's fall handbag collection. "We wanted to create playful images that make you smile," said creative director Stuart Vevers. "We were inspired by some images from the Coach archive, which featured Eddie — the dog that starred in the TV series Frasier — to create something joyful, with humor and character. That’s a spirit that's uniquely at the heart of Coach."
Among other dogs featured in the campaign is Ariana Grande's chihuahua Toulouse.