RAMROD 118,386 Posted August 22 Share Posted August 22 (edited) More premium car buyers are trading down to mainstream brands, where they've discovered they can get a lot of the same technology, comfort and features at a substantially lower price, according to new JD Power research. Why it matters: It's more bad news for luxury car manufacturers that have been clobbered in recent years by Tesla and now Chinese competitors — and another reflection of how affordability issues are upending the U.S. car market. Driving the news: JD Power's latest Automotive OEM Intelligence Report, out today, is flashing warning signals for luxury carmakers like Mercedes, BMW and Audi. Premium vehicles as a share of overall car sales are shrinking, hitting their lowest level since 2020. https://www.axios.com/2026/08/07/luxury-car-brands-buyers-trading-down Edited August 22 by RAMROD (ﾉ◕ヮ◕)ﾉ✧*:･ﾟ ⁱᵐ'ᵐᵃ ʰⁱᵗ ᵈᵉᶠʳᵒˢᵗ ᵒⁿ ʸᵃ, ˡᵉᵗ'ˢ ᵍᵉᵗ ⁱᵗ ᵇˡᵃᶻⁱⁿᵍ﹗ (*´艸｀*) ♡♡♡ 1 1 Quote Link to post Share on other sites More sharing options...
EART HL I NG 1,660 Posted August 22 Share Posted August 22 "Substantially lower prices" and this year's model of my regular brand car is ~$20k more expensive and requires a subscription service to see the dashbaord Quote Link to post Share on other sites More sharing options...
Bronco 28,841 Posted August 22 Share Posted August 22 It used to be that the luxury companies focused on inovation to stay ahead while the cheaper brands focused on making those inovations cheaper for the mid price and low price markets. But the luxury companies just got complacent. The gays know how to party 4 Quote Link to post Share on other sites More sharing options...
LateToCult 42,293 Posted August 22 Share Posted August 22 Apple needs to partner with Rivian or GM to integrate their tech into their cars. I want a smart car. Quote Link to post Share on other sites More sharing options...
Guest Posted August 22 Share Posted August 22 Making driving a service is a downgrade not even the richest are paying. Quote Link to post Share on other sites More sharing options...
Ricardo 8,260 Posted August 22 Share Posted August 22 Luxury brands made us believe that the materials and components they use were the highest quality, only for us to find out that Chinese brands can do the same thing for half the price 1 1 Quote Link to post Share on other sites More sharing options...
Lord Mayhem 3,741 Posted August 22 Share Posted August 22 Even the luxury brands are suffering in this economy...nobody can afford **** Quote Link to post Share on other sites More sharing options...
NeanderthalDavid 874 Posted August 22 Share Posted August 22 I’m perfectly fine keeping and maintaining my 2018 Jeep wrangler that doesn’t require a subscription to turn on thank you If Anne Hathawill, Anne Hathaway. 2 Quote Link to post Share on other sites More sharing options...
Ilia Malinin 3,207 Posted August 22 Share Posted August 22 i'm perfectly fine with my 2025 bronco that i don't need a subscription to use. i have maps and spotify on my phone, i don't need a f*cking subscription to the map service and sirius radio. everyone keeps saying "oh, he's back, he's back!" but the truth is i never left! Quote Link to post Share on other sites More sharing options...
Bronco 28,841 Posted August 22 Share Posted August 22 3 minutes ago, Ilia Malinin said: i'm perfectly fine with my 2025 bronco that i don't need a subscription to use. i have maps and spotify on my phone, i don't need a f*cking subscription to the map service and sirius radio. Damn I don't even have a license how tf u driving me The gays know how to party 1 Quote Link to post Share on other sites More sharing options...
Ilia Malinin 3,207 Posted August 22 Share Posted August 22 1 minute ago, Bronco said: Damn I don't even have a license how tf u driving me to be fair, it's my grandma's car. but i have my learner's permit, so i can drive it if she's in the car with me. it's really nice. if you ever find yourself in bumf*ck, ohio, let me know. everyone keeps saying "oh, he's back, he's back!" but the truth is i never left! Quote Link to post Share on other sites More sharing options...
Hadrian 2,869 Posted August 22 Share Posted August 22 i'm so scared for when my 2007 piece of **** finally dies rosetta stone is rolling in her grave rn 🙏🥀🥀 Quote Link to post Share on other sites More sharing options...
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