RAMROD 117,478 Posted 3 hours ago Share Posted 3 hours ago (edited) More premium car buyers are trading down to mainstream brands, where they've discovered they can get a lot of the same technology, comfort and features at a substantially lower price, according to new JD Power research. Why it matters: It's more bad news for luxury car manufacturers that have been clobbered in recent years by Tesla and now Chinese competitors — and another reflection of how affordability issues are upending the U.S. car market. Driving the news: JD Power's latest Automotive OEM Intelligence Report, out today, is flashing warning signals for luxury carmakers like Mercedes, BMW and Audi. Premium vehicles as a share of overall car sales are shrinking, hitting their lowest level since 2020. https://www.axios.com/2026/08/07/luxury-car-brands-buyers-trading-down Edited 3 hours ago by RAMROD (ﾉ◕ヮ◕)ﾉ✧*:･ﾟ ˢᵖᵉᵉᵈ ᵃⁿᵈ ʷᵉⁱᵍʰᵗ (*´艸｀*) ♡♡♡ 1 Quote Link to post Share on other sites More sharing options...
EART HL I NG 1,444 Posted 1 hour ago Share Posted 1 hour ago "Substantially lower prices" and this year's model of my regular brand car is ~$20k more expensive and requires a subscription service to see the dashbaord Quote Link to post Share on other sites More sharing options...
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