Musically I Feel Like Gaga Gave Up on Mayhem

[gagzus 20,060]

Music videos are dead and so is physical song promotion beyond tours, as soon as an album is out streaming makes every song accessible to everyone. Where as back in the day you had to buy an album physically or on iTunes to hear the other songs that weren’t singles. 
 

Eras aren’t really what they used to be and tbh it suits Gaga more, let’s be thankful we’re not the Hive they haven’t had a video since Lemonade

Edited March 4 by gagzus

[princedeeblebleble 3,099]

For me its crazy that much smaller or indie artists get more videos than legends like Gaga. She's basically a billionairess and yet she just doesn't wanan realse a visual album when she has such a strong base to do one, both Chromatica and Mayhem coule have easily gotten them but alas nada.

[Lucas 30,236]

Vanish Into You and HBDYWM 100% deserved single treatment. However the music industry has never been SO boring and focused on money, so we can't expect a lot of stuff

[Starmie25 21,962]

20 minutes ago, princedeeblebleble said:

and yet she just doesn't wanan realse a visual album when she has such a strong base to do one, both Chromatica and Mayhem coule have easily gotten them but alas nada.

We live in the social media age. Most people struggle to even get through a 2 minute visual.

Also Gaga fanbase (some not all) are too much "bark no bite", like with "Disease" and even "Perfect Celebrity" so maybe that's why the lack of mvs too.

[Ziggy 13,464]

ns but in this era if a song were to pick up steam, it would have already. Those other tracks helped buoy Mayhem a bit on release, but none really caught on. Had they, im sure she'd have capitalized on it.

[Cavadour 2,680]

An artist evolves throughout their career. The way Gaga does things today may not be to everyone's taste, but has it ever been? Today, in addition to access and distribution codes that have evolved in general, Gaga's greatest visual and advertising impact is her live presence. This is particularly true of the Mayhem era. Gagacabana, Gagachella, the MBT... Music videos are becoming rarer on the internet, and if Gaga has not opted to release new singles, it is probably because the return on investment for this era has reached its peak without having to spend a fortune on mv's or more promo singles to please fans. Even though she's already done so with her appearances on TV talk shows, at the Grammys, cameos and guest appearances in Wednesday (with the accompanying video by Tim Burton), Netflix Tudum, the Super Bowl halftime show...

As we can see, the tools used to promote her have changed. It is no longer really up to her or her label to push things forward. She participates and attends media events as a distinguished guest. Perhaps if this particular craze dies down, she will have to turn to other promo solutions.

Furthermore, weighing all this against a supposed loss of musical passion on her part seems to me to be rather assertive, if not completely false, given the past year, the Mahyem era success and considering what she says in her interviews about it and her love for making music.

[nATAH 55,000]

thread lost all credibility as soon as taylor was mentioned 

[nATAH 55,000]

51 minutes ago, princedeeblebleble said:

For me its crazy that much smaller or indie artists get more videos than legends like Gaga. She's basically a billionairess and yet she just doesn't wanan realse a visual album when she has such a strong base to do one, both Chromatica and Mayhem coule have easily gotten them but alas nada.

you can't compare a major superstar to small/indie acts, that's 2 whole seperate business models and different types of contracts and funding

[Starmie25 21,962]

20 minutes ago, nATAH said:

thread lost all credibility as soon as "gave up on MAYHEM" was mentioned 

[nATAH 55,000]

Just now, Starmie25 said:

well yes but i like to give unpopular opinions a chance to have something substantial behind them

but it just ends up being the same old complaints, not realising HBDYWM was already serviced to radios in certain countries but failed to pick up any traction  that right there just tells her team to not bother and save the money for more worthy investments, like the tour

[TimotheeChalamet 6,802]

No, she didn't. Y'all will change your minds in a week or so, like always. 

[Bronco 21,203]

45 minutes ago, princedeeblebleble said:

For me its crazy that much smaller or indie artists get more videos than legends like Gaga. She's basically a billionairess and yet she just doesn't wanan realse a visual album when she has such a strong base to do one, both Chromatica and Mayhem coule have easily gotten them but alas nada.

Its the difference in market share. 

Smaller acts/Indie acts are still trying to grow their brand to the point of financial stability. And ultimately, they're doing it to push album, merch & tour sales. 
Its why were seeing smaller acts releasing so much of an album before its released - they're trying to create as much incentive as possible to buy a physical album copy. 

[sour candy MV soon 254]

2 hours ago, Blackout19 said:

maybe she is ready to go back to chromatica

She gave up musically on Chromatica before the era even started 

 

[bxr 1,652]

i appreciate your insights. something that seemed a bit interesting about the mayhem discourse was the consensus association between the words “mayhem” and “chaos” (for instance, or havoc, discord) or that conceptually “mayhem” meant a sense of complete disarray or disorder, something a bit generalized maybe … whereas mayhem, by its own definition, quite specifically means

1 : needless or willful damage or violence

2 a : willful and permanent deprivation of a body part resulting in the impairment of a person's fighting ability b : willful and permanent disabling, mutilation, or disfigurement of any part of the body

which has echoed as a consistent undercurrent throughout the campaign, in its own way … this sense of something missing … additionally 1) needless or willful damage or violence — this album is defined by unnecessary damage, needless violence … 2) willful, permanent, deprivation of a body part resulting in the impairment of a person’s fighting ability, etc …

this feels crucial to the entirety of the album and its narrative scene: what needless or willful damage or violence is expressed in this work; where is the physical deprivation … what fighting ability was impaired therein … what is at stake in this battle … etc. (explored throughout, i.e. mistress of mayhem, personal chaos) … i just think the locus cynosure point here of quite literal and definitive “mayhem” as the bedrock and compass point for this album feels deprived from the album’s overarching discourse from a personal / artistic / cultural narrative perspective … to your point, again, as expressed through the releases, for instance

but/and also, i guess, to your point, from the deprivation / detriment pov, it feels as if that ineffable creative spark feels distant …

Spoiler

I always want a little dirt on my shoe… I always want one more stairwell to climb, I always want to have to walk up a walk-up, you know? And not have an elevator built into my walk-up to survive. Because I think that’s when you lose focus, is when you forget. You forget how you got to the top, and once you forget how you got to the top you forget everybody that helped you, and you forget everything that inspired you, and then you wake up one morning and that inspiration and that creativity gives you a one ol’ middle finger that says: “You forgot me. You denied me, and I’m the reason for you.” So I’ll fxxk myself up all the way to the top, just to keep it real. ( Lady GaGa’s Backseat Prayer: 

 

beyond corporate sponsorships, consumer marketing strategies, cultural arbiter cosigns, commercial profit, and industry approval … there’s something essential missing … there’s a spirit of the age, in a way, but there’s something inherently soulful missing … the narrative feels like this definitive “mayhem” (stipulation: for all practical intents and purposes herein, gaga’s linguistic precision and word choice intention are established) is what an album sounds like when you’ve got the entire machine (metropolis callback, maria maria …) but some core element has been willfully deprived and maybe that void is the vanishing point over the horizon into LG8’s revelation reconciliation with said creative source

but i don’t know what i’m saying … i’m just musing

Spoiler

also also … just for the sake of due diligence … as far as the aural cinematic anthology … due diligence … just a rewind remind that some people with unlimited budget and resources do not compose even one of these works in their careers … let’s not take this for granted

 

(stop underestimating the cultural significance of hearst castle in context … self directed … guys, stay on code)

(the literal cinematography … painting the frames … approach this like a motion portrait, on its own merit this is a masterpiece of narrative integrity … i.e. sedgwick swan emerging from the factory to lead the reverse, and that’s just one reference … let’s please understand the creative spark of the artist who you fan)

… just goes without saying … but/and because: MINT in the spring IS groundbreaking

… all of the above, just for the sake of … “I’ll be myself til they [redacted] close the coffin — so that YOU all can go be YOUR selves”

 

¯\_ (ツ)_/¯

[Killa 18,580]

3 hours ago, River said:

1. The fact that she needed to make a promo deal with both Mastercard and Netflix to release 2 music videos and singles, tell u that after Disease didn't perform well, her promo budget has been cut by interscope.

2. Gagacabana and Coachella are costy, she got paid of course, but for the basics.. so any promo, outfits, dancers + outfits for them, staging, band etc. was on her and on her promo budget from interscope.

3. the tour, everything costs money.

She basically from budget pov, she can't release new singles and new videos. there's no money for that.

Exactly this the problem. Her recipe for success comes with many downsizes and costs. She Is ranking High on streams, on tour revenue, many awards. Not bad on social media. But She Is an expensive artist and that tour was expensive. 

Lovedrug won't be a single not any of the other ones because they don't pull numbers, the album isnt in the top 10  and no effort would have any impact.

All the Money went to promo and tour basically. 

Its a pitty She never tried something more homemade with High artistic value. She Is a fully fledged brand and these outside the box things are not on plate at all. 

We had g.u.y and John Wayne. We can't complete complain of never having fan service. 

Im sure Gaga could find anawesome way to fully utilize tik tok for visuale in a more systemic way. But She has a heavy schedule and has became pragmatic, i think.