Gaga interview on GMA on June 13th

[nATAH 47,785]

3 minutes ago, Bronco said:

Because of accessibility from streaming mainly. 

The entire album is available to everyone for free on multiple platforms. So 3 months into Mayhem's lifespan, album cuts have already been pushed out to casual listeners who may enjoy them via the streaming platform algorithims. So the only growth market is people who already listen starting to listen more regularly which is unlikely, or for people who had zero interest in a new Gaga album after Abracadabra/SNL/Coachella/Copacabana to suddenly want to listen to the new single. 

Music videos don't effect the dial all that much anymore - too long for tiktok, near extinction of music video channels mean they have no natural audience anymore.

And people don't buy singles anymore. Collectors and fans will buy a ltd edition physical release if available, but most physical singles now come with multiple month long waiting times. So without people buying a single on itunes out of casual interest because it's only $0.69, the best you get now is people listening to it once or twice a day on streaming which is a tiny fraction of the amount of streams needed to impact the chart. 

 

i've always thought post album singles were useless ever since I became a sentient being (when MTN dropped as a single)

i remember thinking a million people have already purchased the whole album, who is gunna buy just one random song again this long after the album release

and i guess streaming just made that even more true given it's free access to music

[Bronco 10,159]

20 minutes ago, nATAH said:

i've always thought post album singles were useless ever since I became a sentient being (when MTN dropped as a single)

i remember thinking a million people have already purchased the whole album, who is gunna buy just one random song again this long after the album release

and i guess streaming just made that even more true given it's free access to music

Honestly once it became the norm that a single release was just a digital file for 99p or at best a remix EP for 3.99 then post album singles were sent off to die. 
B sides were a major loss

[itsmeluka 959]

SHE LOOKS AMAZING

[lastpopicon 28,796]

2 minutes ago, itsmeluka said:

SHE LOOKS AMAZING

Wait, it's live? 

[OliviaRodrigoStan 6,455]

So... 

[Clanky17 20]

So, is there any announcement?

 

MAYBE SOON!

 

I feel that the next single will be for the summer! Zombieboy or Garden Of Eden

[GagasEnigma4 929]

I dont think this will be new. She hasnt been papped around NYC. Maybe something pre taped to promote the tour.

Edited Friday at 11:47 AM by GagasEnigma4

[JustJames 948]

2 hours ago, nATAH said:

i've always thought post album singles were useless ever since I became a sentient being (when MTN dropped as a single)

i remember thinking a million people have already purchased the whole album, who is gunna buy just one random song again this long after the album release

and i guess streaming just made that even more true given it's free access to music

Right, and yet, for 14 years, this fanbase continues to theorize why the BTW era was so "frontloaded" and its singles run was such a "flop." Unfortunately, the ability to convert singles (sales and streams) into album sales has allowed artists like Rihanna and Katy to have inflated album stats and further skew stan discourse. But, Gaga's biggest singles averaged like half of their total AI on Radio, which was (and still is) the only way to get a big post-album single in the U.S. Her (Gaga) strength was digital sales, since streaming wasn't yet a thing when she would've benefit it from the most, and common sense says an album purchased by >1 million people its 1st week will struggle with "longevity."

[lastpopicon 28,796]

They are interviewing alicia keys next, where is gaga? 

[lastpopicon 28,796]

Am I even watching the right channel? 

[JustJames 948]

13 hours ago, lastpopicon said:

Many factors but in Mayhem's case the lack of daily streams on the album tracks.

They were expecting ViY to be the third single shortly after album release as evidenced by the stickers on the albums AND the insane playlisting ViY had at release, but it didn't stick, later on Copacabana it had insane numbers but her team didn't act and that is long over now.

Then fast forward 3 months after album release, the best album track (HBDUWM) is doing 450K streams globally, in the US the number is even lower, pushing a single with these numbers and 0 radio support can be very risky and it will most likely flop.

We can always hope a 911 situation where she just gives us visuals OR a deluxe possibility down the line with tracks capable of having an Abra level impact.

As  @Bronco said, it has little to do with Gaga/MAYHEM, and everything to do with the way music is now distributed and consumed. Regardless, there's no evidence "they were expecting" VIY to be a single "shortly after album release." She hasn't released a post-album single since G.U.Y. and there's nothing to indicate a change to that approach - and certainly not before May. At MAYHEM's release (and still) both DWAS and Abracadabra were doing well on Pop/HAC (for DWAS) Radio. Radio support is never guaranteed for Gaga, so they weren't going to service a 3rd single that could cannibalize the exposure of those 2. 

The "insane playlisting" for VIY was 1. split between VIY - on Apple Music - and GoE - on Spotify - which is aligned with their strategy of promoting the album by pushing individual tracks across various mediums (VIY + GOE playlisting, Perfect Celebrity + Killah performances, etc.), and 2. was not "insane" in the slightest; this fanbase complains Gaga doesn't "promote," yet when she engages in the most basic and universal industry tactics, they're (not directed at you) the first to cite them as reasons why her inability to pull Gen X/Alpha-level streams means she's a flop.

It's the norm for big Pop albums to receive playlisting on Spotify for 1-2 album tracks in addition to any single currently out: INAL, ARUTW, Sour Candy, 911 - like tracks from SNS, HMHAS, eternal sunshine, etc. - were on TTH / New Music Friday / Pop Rising.

3 hours ago, Bronco said:

Because of accessibility from streaming mainly. 

The entire album is available to everyone for free on multiple platforms. So 3 months into Mayhem's lifespan, album cuts have already been pushed out to casual listeners who may enjoy them via the streaming platform algorithims. So the only growth market is people who already listen starting to listen more regularly which is unlikely, or for people who had zero interest in a new Gaga album after Abracadabra/SNL/Coachella/Copacabana to suddenly want to listen to the new single. 

Music videos don't effect the dial all that much anymore - too long for tiktok, near extinction of music video channels mean they have no natural audience anymore.

And people don't buy singles anymore. Collectors and fans will buy a ltd edition physical release if available, but most physical singles now come with multiple month long waiting times. So without people buying a single on itunes out of casual interest because it's only $0.69, the best you get now is people listening to it once or twice a day on streaming which is a tiny fraction of the amount of streams needed to impact the chart. 

 

Thank you. And many artists rely heavily on physical sales & remixes for singles' peaks (esp. post-album singles), which is something (aside from Gessafelstein Abra remix) that hasn't been done for MAYHEM. Those fanbases don't rush to put an asterisk next to every single with a CD/Vinyl the way "we" discredit Gaga's success because hit-makers like Colby O'Donis and Bradley Cooper appeared on 2 of her hits. 

Abracadabra would've gotten a higher peak had they released physical editions, but they didn't. It's about to notch its 19th week on the Hot 100 regardless, but it gets categorized as a "moderate" or "internet" hit because of a #13 peak, while Stupid Love is seen as a "frontloaded flop" because its #5 peak was its debut position. 

Edited Friday at 12:25 PM by JustJames

[lastpopicon 28,796]

4 minutes ago, JustJames said:

As  @Bronco said, it has little to do with Gaga/MAYHEM, and everything to do with the way music is now distributed and consumed. Regardless, there's no evidence "they were expecting" VIY to be a single "shortly after album release." She hasn't released a post-album single since G.U.Y. and there's nothing to indicate a change to that approach - and certainly not before May. At MAYHEM's release (and still) both DWAS and Abracadabra were doing well on Pop/HAC (for DWAS) Radio. Radio support is never guaranteed for Gaga, so they weren't going to service a 3rd single that could cannibalize the exposure of those 2. 

I'm sorry but there was a clear push for ViY being the next single shortly after the album release, you are overlooking the stickers that said ViY was the single lol Or at least, heavily implying it.

Plus, ViY playlisting suggests heavy payola and it was the album track being pushed by the label on spotify the most, with over 100M on playlist reach, dwarfing every other album track.

It was 100% meant to be a single and it didn't click.

Edited Friday at 12:29 PM by lastpopicon

[Bronco 10,159]

12 minutes ago, lastpopicon said:

I'm sorry but there was a clear push for ViY being the next single shortly after the album release, you are overlooking the stickers that said ViY was the single lol Or at least, heavily implying it.

Plus, ViY playlisting suggests heavy payola and it was the album track being pushed by the label on spotify the most, with over 100M on playlist reach, dwarfing every other album track.

It was 100% meant to be a single and it didn't click.

Hype stickers are rarely indicative of release plans. Just tracks they expect will attract casual listeners in a record shop. 

They may have had expectations for ViY to pick up steam which it failed to do so - but they absolutely didn't have a planned roll out for it given when we saw those hype stickers Abra was only 4ish weeks old.

If they had firm plans for VIY to be a single and were preparing to roll it out - no matter what Gaga wanted, we'd have seen VIY to at SNL instead of Killah. 

I think there's a chance that Abra's single release (not the MV) got delayed by the LA fires and as a result we may have lost VIY as a release week or release day promo single. But that's purely speculation.

This far into the album life cycle, without any virality and with tour rehearsals ongoing - the chances of us getting a new single and MV are single digits.

[Head Empty 24,999]

1 hour ago, itsmeluka said:

SHE LOOKS AMAZING

I think you were meaning to post in this thread honey:

 

[lastpopicon 28,796]

1 minute ago, Bronco said:

Hype stickers are rarely indicative of release plans. Just tracks they expect will attract casual listeners in a record shop. 

They may have had expectations for ViY to pick up steam which it failed to do so - but they absolutely didn't have a planned roll out for it given when we saw those hype stickers Abra was only 4ish weeks old.

If they had firm plans for VIY to be a single and were preparing to roll it out - no matter what Gaga wanted, we'd have seen VIY to at SNL instead of Killah. 

I think there's a chance that Abra's single release (not the MV) got delayed by the LA fires and as a result we may have lost VIY as a release week or release day promo single. But that's purely speculation.

This far into the album life cycle, without any virality and with tour rehearsals ongoing - the chances of us getting a new single and MV are single digits.

That still doesn't explain why ViY had so much more playlisting compared to all other album tracks and it fell of QUICKLY and non organically when it was obvious the track wasn't going anywhere, i'm talking on the first 7 days.

There was some payola involved and why would they do that if they didn't have any ambitions for it? Doesnt make sense IMO, that plus the stickers makes me believe they had something planned.