Hailey Bieber’s Rhode acquired by E.l.f. Beauty in a $1 billion deal

[Teletubby 153,629]

e.l.f. Beauty (NYSE: ELF) signed a definitive agreement to acquire rhode, a fast-growing, multi-category lifestyle beauty brand founded by Hailey Bieber known for its collection of high-performance, skin-focused products. This powerhouse alliance between e.l.f. Beauty and rhode is built on both brands' shared focus on disruption and product innovation, setting the stage for transformative global expansion.

The $1 billion deal is comprised of $800 million of consideration payable at closing in a combination of cash and stock, subject to customary adjustments, and an additional potential earnout consideration of $200 million based on the future growth of the brand over a three-year timeframe. 
Under the terms of the definitive agreement, e.l.f. Beauty has agreed to acquire rhode for $800 million at closing, comprised of $600 million of cash and $200 million, or approximately 2.6 million shares, of newly issued shares of e.l.f. Beauty common stock issued to existing equity holders of rhode, subject to certain customary purchase price adjustments. The transaction also includes an additional potential earnout consideration of $200 million based on the future growth of the brand over a three-year post-closing period. The purchase price at closing represents approximately 3.8x LTM net sales of $212 million on March 31, 2025.

[lastpopicon 37,246]

She's wealthier than Justin now, this gonna do wonders to his ego

[John Wayne 4,517]

girl secured her bag, the only thing left is to get a divorce from her fenty-folding husband and she’s golden 

[lastpopicon 37,246]

Just now, John Wayne said:

girl secured her bag, the only thing left is to get a divorce from her fenty-folding husband and she’s golden 

fr, she should just dump his ass, that relationship is obviously very toxic.

[Teletubby 153,629]

2 minutes ago, lastpopicon said:

She's wealthier than Justin now, this gonna do wonders to his ego

they will pay shareholders and there are rumors that Rhode is Scooter Braun business

[weed 75,134]

I'm gagged it took off that well. Good for ha

[Lord Mayhem 1,856]

Well that was quick...

But did any of us honestly think she was trying to be some makeup beauty guru?

[Railing 2,799]

Dissolve it and sell the rights to Rare Beauty 

[Addison Rae 17,170]

secure the bag mama