“Hurry Up Tomorrow” earned $2.3M across its opening day and previews

[Teletubby 145,147]

“Hurry Up Tomorrow” is headed for a low opening after earning just $2.33 million across its opening day and fan event previews. It seems unlikely to debut in the top-five of domestic charts, and is on track for a three-day take of less than $3.6 million. 

Abel “The Weeknd” Tesfaye’s surrealist self-portrait vehicle “Hurry Up Tomorrow” is bowed in 2,020 locations. Lionsgate did not finance the R-rated film, and is instead handling distribution in exchange for a fee. The fantasia, directed by former A24 staple Trey Edward Shults and co-starring Jenna Ortega and Barry Keoghan, cost $15 million. 

Women bought tickets to Hurry Up Tomorrow at 55%, with the 18-24 demo the pic’s biggest at 44%, and 42% Latino and Hispanic, 28% Caucasian, 15% Black and 7% Asian. West coast is overindexing on The Weeknd movie at 33% (vs. 24%) with AMC the Grove the pic’s best venue with $15K.

Hurry Up Tomorrow gets a C-enough to slow it down. Realize, and we’ll talk about this more throughout the weekend, that the same people who’ll spend hundreds of dollars to see any major performing artist aren’t the same crowd who’ll rush to the theater. Remember Madonna with her big screen debut Desperately Seeking Susan back in 1985? That didn’t exactly knock it out of the park with a $1.5M opening in No. 14 and she was huge at the time. And then remember Madonna again in 1987’s Who’s That Girl which opened a tad higher at $2.5M in No. 7, but by the time the movie ended its run at $7M, nobody wanted to know who that girl was anymore. For the Weeknd, Hurry Up Tomorrow was something of an advertisement for his After Hours Til Dawn tour as well as the album which dropped earlier this year ala Prince with 1984’s Purple Rain. But the difference is that movie was magnetic; the singles everywhere on the radio and MTV during the late summer; you had to see Purple Rain. Talk about a hit: The movie opened to $7.7M and had a near 9x multiple in its initial run with a domestic take of $68.3M. deadline.com

 

[AndiGaga 6,604]

Whats that

[Ilia Malinin 897]

[RAMROD 107,702]

This movie is going to be bad for his image, but we will see, straight men usually scoot over easier. Less scrutiny. 

Edited 9 hours ago by RAMROD

[Morphine Prince 104,842]

I wanted to watch but unfortunately the reviews and clips deterred me. Saw Final Destination Bloodlines instead and it was fantastic.