Americano 31,061 Posted February 11, 2013 Share Posted February 11, 2013 Interview (with Troy Carter) Preview: V82 IS ALMOST HERE PHOTOGRAPHY TERRY RICHARDSON TEXT PATRIK SANDBERG GET READY FOR V82, ON STANDS FEBRUARY 28. PREVIEW THE ISSUE NOW WITH AN INTERVIEW WITH THE MASTERMIND BEHIND THE MEGASTAR, LADY GAGA'S MANAGER, TROY CARTER With only three albums under her belt, Lady Gaga is already a household name. But unless you’re working in the businesses of music or social media, you might not be as familiar with Troy Carter, Gaga’s manager and the genius behind her media presence. V sat down to talk shop with the guy who helped Mother Monster get massive. How did you originally meet and come to work with Lady Gaga? Troy Carter We were introduced by Vincent Herbert, who was her executive producer at her record label. You saw the energy when she walked in the room. She was very specific about her vision, all of the music was there, and all she needed was someone to help her translate it to the rest of the world, which is where I came in. When did you first realize the potential social media had to affect Gaga’s career? TC I think it developed because we were forced into it. We couldn’t get her record played on the radio and we couldn’t get the video on TV. YouTube and blogs were our platforms in the very beginning because the Internet was the only platform! Is it true that Lady Gaga’s next record, ARTPOP, will be released as an app? TC The album is going to be an app. It will also exist in CD and digital form, but the primary experience will be as an application. It will be built around the tablet, but will have a mobile version as well. How do you think the business of pop music will evolve? TC This is the best time to be in the music industry. As sub-Saharan Africa and China go completely mobile, you have people who’ve never had access to the music we offer all of a sudden able to access it. I think we can reach a lot more people now. You’re going to see a lot more friction points for independent artists disappear, but there will be more artists than ever. You’ll have to look at making money through a different lens. Artists are going to be giving away music in exchange for different things, like data or purchasing a ticket or a piece of merchandise. There will be new ways to monetize music, but it may not be the music itself. What is your most memorable experience of working with Gaga? Does anything particularly surreal stand out? TC I thinkâ€â€and I can say this because it just happened recentlyâ€â€it was seeing her have a casual conversation with the President about gay rights issues. When you think back to six years ago, this girl from New York walking in with ripped-up stockings, and now she’s having conversations with the President about serious issues-â€â€it’s a bit surreal. What is next for the Troy/Gaga think tank? TC I have no idea! We could have never predicted we’d be where we are right now, so I have no clue what the next five years are going to look like, but I hope it gets even better. Quite shockingly, there seems to be no real news in the interview. That'd be a first in the past few years. Stay tuned for the full write-up. http://www.vmagazine.com/ Link to post Share on other sites More sharing options...
KING5KAT 223 Posted February 11, 2013 Share Posted February 11, 2013 Link to post Share on other sites More sharing options...
Fusel 1,085 Posted February 11, 2013 Share Posted February 11, 2013 :flutter: Link to post Share on other sites More sharing options...
Aaliyah 41 Posted February 11, 2013 Share Posted February 11, 2013 The more I think of the APP the more excited I get they look great on the cover Link to post Share on other sites More sharing options...
Philip 4 Posted February 11, 2013 Share Posted February 11, 2013 Wasn't the picture just a preview tho? Link to post Share on other sites More sharing options...
stackhouse 3 Posted February 11, 2013 Share Posted February 11, 2013 YASSSS SLAY is the first cover since Vogue? Link to post Share on other sites More sharing options...
Didymus 32,739 Posted February 11, 2013 Share Posted February 11, 2013 "The album is going to be an app. It will also exist in CD and digital form, but the primary experience will be as an application. It will be built around the tablet, but will have a mobile version as well." F*** no. :pukey: Link to post Share on other sites More sharing options...
Evanescence 3 Posted February 11, 2013 Share Posted February 11, 2013 She looks great in that photo Link to post Share on other sites More sharing options...
Americano 31,061 Posted February 11, 2013 Author Share Posted February 11, 2013 YASSSS SLAY is the first cover since Vogue? Yes Link to post Share on other sites More sharing options...
Chezza 1 Posted February 11, 2013 Share Posted February 11, 2013 Excited to see what the app is all about. Lovely cover. :flutter: Link to post Share on other sites More sharing options...
Evanescence 3 Posted February 11, 2013 Share Posted February 11, 2013 "The album is going to be an app. It will also exist in CD and digital form, but the primary experience will be as an application. It will be built around the tablet, but will have a mobile version as well." F*** no. :pukey: Why not? You get the music like always. Don't shoot something down before you see it for yourself. Link to post Share on other sites More sharing options...
melodichard 3,753 Posted February 11, 2013 Share Posted February 11, 2013 I am pumped for the app! I just got an iPad, so I'm all ready to experience the magic that is ARTPOP :) Link to post Share on other sites More sharing options...
stackhouse 3 Posted February 11, 2013 Share Posted February 11, 2013 anyone know if they sell this scheisse in the UK? Link to post Share on other sites More sharing options...
Shadow 6,039 Posted February 11, 2013 Share Posted February 11, 2013 It is a good day to be able to get that app. I wonder that the ARTPOP mobile be like. Silence those demons... . 🖤 Link to post Share on other sites More sharing options...
Bye 3,947 Posted February 11, 2013 Share Posted February 11, 2013 Not to beat a dead horse but Troy did not name the album as ARTPOP. He just referred to it as "the album". Could it be that ARTPOP is more the project (app, etc.) and the album would go by a different name? #Reaching And, of course, an obligatory QUEEN get that promo :legend: Link to post Share on other sites More sharing options...
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