Becky G's Por el Contrario is Vevo's most watched music video in 2024 with 313M views

[TaylorSwift 162,475]

Becky G’s collaborative performance video POR EL CONTRARIO featuring Leonardo and Ángela Aguilar has become the ‘Most Watched Music Video’ globally on Vevo in 2024, accumulating 312.7 million worldwide views.

Becky G’s video surpassed other major international hits, including Lady Gaga and Bruno Mars‘ Die With a Smile, which secured second place with 298.6 million views. 

Vevo Internal Analytics pulls global, ad-supported views from music videos released in the timeline of 11/30/23 through 11/29/24. “2024” refers to the date range 11/30/23-11/29/24, and “2023” refers to the date range 11/30/22-11/29/23. 
source






US


UK

[Reez 618]

whaat, most watched music video of 2024 has 313 million views only? where are the times when music videos pulled 1 billion views easily? I guess nowadays people watch music videos only once or twice and then continue listening to the song on streaming services. but anyways, it feels weird, like music videos are dying 

[BeyonkaAte 948]

1 hour ago, Reez said:

 it feels weird, like music videos are dying 

it really does and i hate it :((((

[StrawberryBlond 15,569]

I don't get why their data begins in the previous year, in the same way I don't get why many awards shows also take in content that came out in the last few months of the previous year. A year in content creation should run from January - December, why would you do different? DWAS is the most viewed video of the entire year of 2024, fact.