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Interscope boss describes LG7 as spectacular


monketsharona
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A Very Gaga Holida
1 hour ago, tylerjs said:

i don’t care about lack of promo at all. It makes me feel more connected to her even

Meryl Streep Doubt GIF

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ThisGuyTony

More lies like just when they said DWAS was promoted like an album or Bobby said he spent 18 months planning the Chromatica promo  :icant:

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A Very Gaga Holida
4 hours ago, monketsharona said:

In the same article he also says they didn't anticipate Joker to do that bad and both Harlequin and LG7 single were aligned around it... It explains a lot tbh 

I read it all and didn’t see that? :messga:

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BornAsUnic0rn
3 minutes ago, ThisGuyTony said:

More lies like just when they said DWAS was promoted like an album or Bobby said he spent 18 months planning the Chromatica promo  :icant:

You guys really don‘t understand how any of this works huh? 

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LukiiGleek
4 hours ago, sarahb said:

Well he's not gonna be like "nah it sounds pretty ****, I think we're gonna lose money tbh" :laughga:

omg HAHAHA i spat out my water 

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Reality
6 hours ago, Juanlittlem said:

Why do you guys think people that ask for promo do it 100% for numbers? I want promo 'cause its more Gaga content (merch, performances, photoshoots...) it would make the era feel so much more entertaining, and it would also increase the chances of getting the song out there. 

Sharing 15 tiktoks a day aint gonna save a song and wont keep your fans busy.

Tbf, it's because so much of the conversation surrounding promo also involves the chart performance. 

We ALL would love more Gaga content. It's not just the people who incessantly complain about the lack of promo. We'd all love merch, performances, photoshoots, physicals, etc., and if that's all the conversation was, then I think the vast majority of people would agree. It just becomes annoying when people complain about her chart performance because "there's no promo." Nowadays traditional promo doesn't have the same impact, so when people act like Disease isn't charting #1 because she won't appear on a few late-night shows or she's not posting another episode of Gagavision, it just feels like they're pouting.

𝕀𝕗 𝕪𝕠𝕦 𝕨𝕖𝕣𝕖 𝕒 𝕤𝕚𝕟𝕟𝕖𝕣, 𝕀 𝕔𝕠𝕦𝕝𝕕 𝕞𝕒𝕜𝕖 𝕪𝕠𝕦 𝕓𝕖𝕝𝕚𝕖𝕧𝕖
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Leoooo

Has a single one of you thought of something they could pair Disease to that people will love and make a creative edit on tiktok? It can't come from her and it's the only one that works. Stop complaining about promo it you're not prepared to do some. Every other fan base does 🙄

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Lucas

Ok well give life to the music, a spectacular album is much more enjoyable with spectacular videos, performances, visuals and exciting stuff...

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27monster27
1 hour ago, ThisGuyTony said:

More lies like just when they said DWAS was promoted like an album or Bobby said he spent 18 months planning the Chromatica promo  :icant:

Well...

1583952355.1997.jpg

he/him/his
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Juanjo

Not spectacular enough to give it promo. :bye: They’re a joke, idk why Gaga stays with them. :patrizia:

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10 hours ago, Bradley said:

It's not the quality we're concerned about, it's the promotion. :kry:

Y'all with your promo... a good Song doesn't need Promotion!

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fede ARTPOP

Is not about the promo for me…is about making the art go further, giving the fans “what they want”, imagine a Disease #2video full of choreo, performances on some big shows, she could do anything she wants…maybe soon I guess. :flutter:

now·taw·ree·uhs  bee·uhng
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fede ARTPOP
7 hours ago, Juanlittlem said:

Gaga part of the article in the following spoiler

  Hide contents

Janick’s other big project of the moment is Lady Gaga. The superstar singer, née Stefani Germanotta, is about to release new music for the first time in four years and has, like Dre and Snoop, come to the studio to meet with Interscope executives. This time, there’s a nervous energy in the packed room. More chairs are brought out. Someone walks by holding a paper cup filled with lemon slices, assembling a series of beverages for Gaga.

Now 38, she has been with Interscope since the Iovine days, and has formed a close relationship with Janick. In a statement to the FT, she described him as “an incredible partner and trusted friend. His understanding of culture and how to support new artists is the best in the industry. I feel lucky to have him in my corner.” 

Gaga arrives dressed in a long black coat and heeled boots (it’s sunny and 30C in Los Angeles) and greets the room, giving hugs to Grainge and a few others. On the screen are meticulous plans for rolling out all kinds of things that I’ve agreed not to write about. Some have since been announced: a song with Bruno Mars and a surprise album she made to accompany the new Joker film that she starred in. They play the song, called “Die With A Smile”.

“That’s a song that is a hit, in any decade,” Janick says when it finishes, the most animated I’ve seen him. “There should be [YouTube] shorts of wanting to be next to somebody dying with a smile. It should be in TikToks of people singing with a cigarette in their mouth, there’s so much . . . We have a really robust plan.” Janick has a “PhD in YouTube” according to Lyor Cohen, a longtime music exec who is head of music on the platform.

Gaga is another Interscope artist who has shaped the zeitgeist. In the 2010s she combined Taylor Swift-like sales with a countercultural edge. The year she first rocketed to fame, she showed up at the MTV Video Music Awards in a dress made entirely of raw beef. In the process, she inspired a legion of devoted fans, who she christened her “little monsters”. In a passing of the baton of sorts, Gaga has offered her mentorship to Eilish, noting how she struggled to find an older woman in the industry to look to in charting her own path.

But this meeting is part of a comeback mission. And Janick, in his understated way, acts as both coach and cheerleader to Gaga. “She told me she was making a lot of music but just wanted to wait for the right time,” Janick explains to the team. “I got to hear the music and it was spectacular.”

Over the next few months the grand plan will have extremely mixed results. Janick was right about “Die With A Smile”. The dramatic ballad caught fire, topping the charts in 17 countries including the US, where it became the longest-reigning hit of the year. But another key piece of the strategy fared badly. Janick had suggested that Gaga, an Oscar-nominated actress, could receive another nomination for her role in Joker: Folie à Deux. When the movie landed two months later, it bombed badly with both audiences and reviewers. “Even Lady Gaga can’t save this movie,” wrote Slate’s film critic. Despite positive reviews, the album’s fate was sealed.

It’s a decent case study for the precarious nature of the music business. Nothing is guaranteed, no matter the track record of your artist, or your executives. “If change is uncomfortable for you, if you like gripping on to the status quo and protecting something . . . you’ll be spat out of the industry,” says Cohen. “But if you’re a person that enjoys when the machinery grinds and sparks are flying . . . ” Janick, he suggests, is such a person.

It’s a tense time for the industry. The music-streaming growth spurt has finally stalled. Artists are able to build their own fanbases on TikTok, further tilting the power towards themselves and away from the labels. Yet Janick is convinced they are needed more than ever. “If an artist wants to do it on their own, they think they can do it alone, God bless, you know?” But in his view there is usually a ceiling to what an artist can do on their own. His job is to help them break through that ceiling.

After reading this I get that Interscope is holding Gaga’s plans after the Joker mess. :toofunny:

now·taw·ree·uhs  bee·uhng
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Skabi

Not gonna lie, just for once I’m about to trust the process. Disease was a bop if I’ve ever seen one, the video brings back our beloved and messy Gaga. Her looks have been on TOP (did you see her latest TikTok???? She looks like a goddess on earth!!!) 

After about 13 years I feel like she is ready to do what she knows best, slay :enigma: Something shifted during LG7 you can see it in her eyes, in her attitude. This will be THEE album 

besides, everybody I know (not only hardcore gaga stans) loved disease, who says that cannot promote disease after DWAS got its nominations for the Grammies? I truly believe that for once there is plan in the rollout, let’s sit back and feast :iamfair:

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VOLANTIS
13 hours ago, Bradley said:

I haven't heard that phrase in a millennium...

Because born this way was holding DOWWNNN 

I'll lift you 3 inches off the ground and drag you to a meter and a half
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