Interscope: "We treated DWAS like an album rollout not just a single"

[King of the Fall 3,774]

Things have gone pretty perfectly so far and there are rumors floating around that October 18 is the release date for LG7 lead. That would make perfect sense as it's a Friday and is soon enough to not lose the momentum she has right now and would give her a window of release before the Christmas freeze hits

Edited September 13 by King of the Fall

[Stefanotta 673]

1 minute ago, King of the Fall said:

Things have gone pretty perfectly so far and there are rumors floating around that October 18 is the release date for LG7 lead. 

Not only that. There are also rumors of the lead called “Coven”.

LMAO

[Nemo 4,193]

I still haven't heard this song on the radio. Instead, they're playing lots of other Gaga (and in this case, Bruno) songs. Not the first time I've noticed this sort of behavior, but I don't pretend to understand it. Especially since they did play "Bloody Mary" when it went viral.

[BlondeQueenOfGGD 25,454]

Then. Get. A. Radio. Deal. Please.

[Noir 14,690]

I love that Gaga was involved also, what I would do for them to apply all of this magic towards LG7 singles (and ofc album promotion too). 

[nATAH 42,202]

i mean i'm happy for the song's success but lowkey it feels really organic? like it feels they didn't really push it that much so far... only a CD release, billboards and playlists when there's potential for a 7 inch vinyl/picture disc, basic merch, lyric video for karaoke parties or even a VMAs performance? (but i guess a performance is a lot more expensive and intricate)

Edited September 13 by NATAH

[HelloHangoverz 15,542]

55 minutes ago, PatrickMonster said:

Gaga and Bruno are at the top of the game, with a ballad, in the midst of what has been an incredible summer of pop music. 

Absolutely love this. Just goes to show why LG7 is coming out next year - Gaga is a once in a lifetime act and is designed to stand out from the crowd. Everybody and their mother have released this year. Gaga's pop music deserves its own moment.

Edited September 13 by HelloHangoverz

[Economy 46,964]

Spoiler

 

So what they do for promo besides getting it on TTH on spotify?

[HelloHangoverz 15,542]

1 minute ago, Economy said:

  Reveal hidden contents

 

So what they do for promo besides getting it on TTH on spotify?

[River 104,753]

to all the fanbases, till it happens to u don't know how to flop

we deserve it

[ssslyboy 3,273]

1 hour ago, LG2008 said:

Why don't they push it on the US, then? Where is the payola? And why haven't they released the performances online if they were planned to be part of this big campaign? 

Why does it need payola?  It's massive on streaming and exploding on radio on its own merits.  https://kworb.net/radio/

[Juanjo 1,925]

Fantastic team effort! I expect the same level from Interscope with LG7 and all future Gaga projects. 😤

[M i K E Y 7,287]

Then give us a vinyl already 

[Economy 46,964]

8 minutes ago, ssslyboy said:

Why does it need payola?  It's massive on streaming and exploding on radio on its own merits.  https://kworb.net/radio/

Well in OP they are saying they are pushing it, some of us are just wondering how exactly

 

And it hadnt exploded on radio lately. Weve had a week of relative stagnation and drops with a couple days of gains again

[emili0 1,303]

I don’t listen to the radio in my own car, but have a vehicle I drive for work sometimes and they don’t have aux/bluetooth, so I’ll listen there. Every time I’ve been in the car I’ve heard this song….glad it’s sticking around and is setting up for Joker + LG7 to have all eyes on momma