Katy Perry announces new single ‘I’M HIS HE’S MINE’ featuring Doechii out this Friday

[Simon 1,001]

The song is tragic and It also sounds like it's 100% made for tik tok

[Anderson123 34,000]

40 minutes ago, Shyane said:

Do we think this will be a threat to DWAS? How do we predict the first spotify stream is going to be?

Probably a couple numbers higher than the number she picked for the album title.

[StrawberryBlond 13,714]

2 hours ago, moonsago said:

You know, say whatever you want, but I do appreciate how she doesn’t give up on an era even if it flops and still delivers for her fans. She did the same with Witness and Smile, not many main pop girls would continue… including Gaga… ARTPOP tease… 

I think it's more a case of her label lets her ride her era til the wheels fall off because she's been on this downward trajectory for years now and they know it isn't getting any better so they may as well throw everything at the wall in the hope that something sticks. Eras are far more likely to be halted if they're the first big underperformance of an artist's career (supposedly BTW was going to have more singles but things started going downhill so they stopped and the same with AP). Prism was apparently going to have more singles, one of which was Legendary Lovers, but when 3/5 singles failed, it was considered too risky to keep the era going. Witness had 4 singles, less than usual and promo seemed to end after the third and the tour had to go on as it was announced pre-album. They allowed her to release so much from Smile in the hopes that she'd get a hit from somewhere. There's a weird thing where once an artist really starts to flop over and over, their label lets them do whatever because they've got nothing to lose but artists having back to back hits are more tightly controlled to make sure every release works out and the plug will be pulled the second something goes wrong. An artist can only release what their label allows them to at the end of the day. I really hope it doesn't happen to Gaga for the fourth album in a row. 

[Concertaholic 5,275]

Totally here for this! Doechii is so talented 

[ThePerfectCure 143]

Omg how is her label even allowing this? Gimme Gimme would make sense but this is definitely a choice

[lilboyblue 2,523]

I feel like it's trying to take a bite off Nasty's vibes, but I don't know if it's urban enough or even strong enough lyrically to do that. Lyrics are coming off very pick-me to me. (Based on the snippet alone)