Artists performing on TV shows see decrease in monthly Spotify listeners

[Teletubby 119,283]

In an analysis of 458 artist appearances on top talk shows music data analyst Chartmetric found the artists’ monthly Spotify listeners averaged 1.78% more the week after the show. 

And while audiences are down, the cost of mounting a memorable televised performance is way up.
“Everybody wants a creative director now, and the stylist and the hair and the makeup,” a major-label source says. According to label and management sources, expenses for talk-show performances range from $150,000 to $225,000 — or as high as $700,000 for a potentially career-making Saturday Night Live opportunity.

[Psyduck 677]

Yeah, a (good) publicity // social media engagement will literally boost any artist streaming numbers

[OMonster 14,213]

This is really the truth behind why pop 'eras' aren't what they used to be. It's not because the artist isn't interested. It's because the old vehicles of promotion aren't profitable anymore. They've been replaced by TikTok videos and alternate vinyls. That's where the money and chart boosts come from now... not TV show performances. 

[Lextyr97 17,837]

The performances simply aren’t as great I think

[BlingNotTheMusic 26,447]

Ugh. Sometimes I hate where we are as a society right now. 

We were better without social media and smartphones.

[androiduser 7,123]

the title and the article are giving contradicting facts:

In an analysis of 458 artist appearances on top talk shows music data analyst Chartmetric found the artists’ monthly Spotify listeners averaged 1.78% more the week after the show. 

but... .

@chartmetric reports that 192 of 458 artists that recently performed on a top late night TV show saw a decrease in monthly Spotify listeners following their performance

so basically, while there is still a small increase following the late night TV performnaces, some of those artists saw a decline in listeners after the performance. My conclusion is that this is because some artists gave didsappoiting performances.

[Controversiaga 7,162]

No one watches late night TV anymore .  Ppl watch series or movies. Talk shows have been replaced by YouTube and podcast 

welcome to 2024!! 

[hieronymus 8,350]

2 minutes ago, Controversiaga said:

No one watches late night TV anymore .  Ppl watch series or movies. Talk shows have been replaced by YouTube and podcast 

welcome to 2024!! 

Yeah, there's no really compelling reason to watch a late night show live anymore when the segments you actually want to see will be uploaded to YouTube later.

[Reject False Icons 4,439]

I’m really missing performances in GMA on their morning concert series and the other networks too just remember how many moments we had from Gaga alone and then think about all of the other pop girls  

where are they going to perform their newest singles now? How is the music going to take life if is not on a tour 

these performances gave dimension to an era, just dropping the song and a video if lucky is SO BORING no wonder how eras come and go without anyone moving 

[Bronco 1,992]

It honestly feels like the concept of a promotional performance is near enough dead. 

There's still absolute standout ones, but they are incredibly rare. 

Tbh its probably because of social media, it used to be you'd first hear a single through a performance before the actual release. Now its so much easier to get music to fans.

[bionic 38,418]

Nobody cares about live performances anymore. A funny clip or a social media moment can go viral without incurring any expense

[TheSine 5,352]

This is a boring, drab life.

[thierryrreiht 20,013]

Performances now are really more effective during some award shows, where a lot of viral (ugh) moments can happen, so the people are watching. Late night shows didn't adapt their format or content for younger audiences, so these fans will simply watch the performance the next day.

Even music videos nowadays don't have the same impact they used to. 

Ariana topped the Billboard recently with "We can't be Friends", still is in the top 10 this week, but the video only has 47M view after 3 weeks. And "Yes, And?" only has 57M after 2.5 months.

Even Beyoncé, who had tremendous success with Lemonade (film + standalone videos) didn't make ONE music video for either Renaissance or Cowboy Carter (so far..). Live performances? None.

I think artists now are saving their performances for their tours, creating a certain exclusivity. Gone are the days of the "SNL - Ellen - Fallon - Kimmell - Corden - GMA - American Idol - The Voice" performance circuit for one single.

[HIM820 1,612]

1 hour ago, OMonster said:

This is really the truth behind why pop 'eras' aren't what they used to be. It's not because the artist isn't interested. It's because the old vehicles of promotion aren't profitable anymore. They've been replaced by TikTok videos and alternate vinyls. That's where the money and chart boosts come from now... not TV show performances. 

But the new way of promotion didn't actually replace the old, and that's probably why the new eras feel incomplete and why lots of pop artists struggle today. The labels didn't actually put in any work to come up with something new. It's strange because one would think social media and having the control to use it yourself, artists would feel closer to their fans but its the exact opposite of what it felt like 10-20 years ago. MTV used to follow Britney, Mariah, Christina, NSYNC, Destiny's Child and even Madonna through whole days of promotion, or making their videos, or just chilling out at home. Watching those old segments now, we aren't getting ANYTHING like that today. I think that's also why we have a "faceless" popstar problem currently. The old promotion cycles made sure you would constantly SEE the artists from the first single through to the end of the tour. Artists like Dua Lipa or Tate McRae would be way bigger currently with the old way, because performances and the visual matter with their type of music. 

So yea, late night tv performances don't work anymore, but performances in general are necessary. They desperately need to come up with a different way of showing us them that isn't youtube, awards shows, or jimmy fallon. I'm still shocked MTV didn't adapt to social media and create a interview/performance TRL like show for insta or TikTok. They could have still been a great source for music news if so. (Imagine MTV following Dua on one of her many vacations for a day where she talks about the inspo for her new album) 

[TheFame Monster 8,718]

Makes sense. If you see a performance in TV and don’t care for the song, you’re not going to check it or the artist out on Spotify