Tate McRae: Music Made For Tiktok Is Not Real Music & The Death Of Art

[RAMROD 105,481]

 

Tate McRae opens up to Tom Power about why she never wants to write a song with the intention of it being a TikTok hit: 

"If I'm being super honest, I feel like whenever someone, like a songwriter, walks into a room and [goes], 'We need to make something that's going to catch on TikTok,' it fully kills it for me. I think that is the death of art. If we're basing a song off of a 15-second clip, I just don't think that's real music. I'm not listening to a 15-second clip to feel music the way that I want to feel music. It will always come from if it affects my heart before I think about other people perceiving it.”

 

 

She is also opens up that "Greedy" was inspired by music from early 2000s such as Nelly Furtado's Loose album. 

[Bling 31,242]

Totally agree with her, it's refreshing to see a pop artist say this. However, her music specifically isn't far from super manufactured streaming-era noise. Seems kind of high-brow of her. 

[Chlorine 47,975]

Not Mumbles McRae talking about the death of art 

[thierryrreiht 20,677]

I mean.. most of her songs are 3:00 or less sooooo… who’s really killing the art.

#BringBack4MinSongs

[Gagaism 10,089]

10 minutes ago, thierryrreiht said:

I mean.. most of her songs are 3:00 or less sooooo… who’s really killing the art.

#BringBack4MinSongs

I don’t think the length is the main issue about music right now, its ok to have a 3min song. The thing is good and memorable productions are missing, it’s been a while since last time. Lack of good production makes songs disposable and forgettable. 
I really miss those times when I could listen to Bad Romance and just wanted to listen to it all day long and never get tired. This is the kind of music the industry needs.

[Guest]

She named her album Think Later for a reason it seems. 

[thatfoxyfeeling 12,806]

She can't be serious? She was literally promoting Greedy on TikTok before it was even released. Greedy is the perfect example of "music made for TikTok" 

[Versace 7,901]

You guys are reading too much into it. Her current sound is inspired by the 2000’s pop/hip-hop era, it is far from music made for tiktok considering it was not around that time. Also Ryan Tedder executive produced her new album. Just cause it’s Pop music doesn’t mean it’s manufactured, you’d think Gaga fans of all people would have that sentiment. 

 

[TEANUS 13,019]

20 minutes ago, Versace said:

Also Ryan Tedder executive produced her new album. Just cause it’s Pop music doesn’t mean it’s manufactured, you’d think Gaga fans of all people would have that sentiment. 

 

I loooove Greedy, but let’s not pretend that an album full of 2:30 or less songs in 2023 doesn’t point to being manufactured for streaming success. I’d say the same about Chromatica tracks being by far Gaga’s shortest on average

[Roughhouse Dandy 9,116]

I'm not familiar with this performer or her music, but I largely agree with her. And we can't really hold it against her for saying this and still promoting on tiktok; labels require it since that's the big platform everyone is pushing atm

[hELXIG 41,916]

Idk who she is but I agree

[Didymus 34,379]

I mean

People have been warning against this "death of art" thing in so many contexts over the decades. It was the death of art when they started selling LPs, when the CD took their place, when the digital market started dominating, when streaming replaced individual music purchases,...

I get what she's saying but it's not the wisdom she thinks it is. Pop music never prioritized "art", nor does its audience. "Real music" is still alive and kicking where it's always been.

[Levine 22,863]

Here in Italy all the new music is made for Tik Tok, it's ridiculous. All the artists sold themselves to that platform and it's a nightmare. I don't know how the situation is in other places, but here? literally a nightmare. 

[Ultimecia 6,025]

Don't know who they are, but they sure got a point!

[weed 71,508]

I don't hear Loose in Greedy at all but queen of taste