FfFfFfFF 53,221 Posted January 27 Share Posted January 27 (edited) The venerable Benedictine monastery of Admont is almost 950 years old. However, it has managed to adapt to modern times and social media trends to carve out a place in the highly competitive religious heritage tourism sector in Europe. "Since 2018, we started thinking about how we can reach people's hearts," the communication manager explains to AFP. "We thought the best way was to bet everything on one room, which is the library," a room that attracts influencers and the public, explains Mario Brandmüller. At 70 meters long, 14 wide and almost 13 high, the library, which houses more than 70,000 works, is itself a temple of superlatives. That's why it proclaimed itself "the largest monastic library in the world". "We have shared photos and videos on different platforms" in 13 different languages, the spokesperson says, congratulating itself that it has "managed to deliver engaging content" around the world. The highlight was when US TV star Oprah Winfrey highly recommended a visit to Admont in early 2021 for members of her highly influential book club. As a result of this well-crafted marketing strategy, the videos on TikTok have become very successful and the number of subscribers on the Facebook account has increased from 4,500 in 2018 to 160,000 today. The monastery has an audience of "25 million people a month" on the network, up from just 10,000 four years ago, Mr. Brandmüller says happily. Source - https://www.rfi.ro/social-cultura-151672-splendida-biblioteca-manastiri-austria-face-furori-internet Edited January 27 by FfFfFfFF 1 4 3 Quote Link to post Share on other sites
FfFfFfFF 53,221 Posted January 27 Author Share Posted January 27 Obligatory mention that Austria got rich exploiting Eastern European nations (!!), but baroque art is still breathtaking so.. 1 1 1 2 Quote Link to post Share on other sites
COOOK 71,280 Posted January 27 Share Posted January 27 omg it's the library that inspired the one from Beauty & The Beast!! I loved that when I was a kid 1 2 Quote Link to post Share on other sites
FfFfFfFF 53,221 Posted January 27 Author Share Posted January 27 4 hours ago, COOOK said: omg it's the library that inspired the one from Beauty & The Beast!! I loved that when I was a kid I used to watch it on a cassette bought from Italy by my aunt as a kid (in the early 2000s ) it was my favorite Disney movie... 1 Quote Link to post Share on other sites
FfFfFfFF 53,221 Posted January 28 Author Share Posted January 28 Quote Link to post Share on other sites
Max 15,069 Posted January 28 Share Posted January 28 14 hours ago, FfFfFfFF said: Obligatory mention that Austria got rich exploiting Eastern European nations (!!), but baroque art is still breathtaking so.. Sorry if I’m missing something but where’s the correlation to the library? 2 Quote Link to post Share on other sites
VTV 9,669 Posted January 28 Share Posted January 28 aint that the place where ur not allowed to take a pic of the ceiling? checkout my channel: https://www.youtube.com/channel/UC5iGoXYpXnIfLHH1o7H9lxA Quote Link to post Share on other sites
FfFfFfFF 53,221 Posted January 28 Author Share Posted January 28 15 minutes ago, Max said: Sorry if I’m missing something but where’s the correlation to the library? The library - as all buildings - was built using money and resources. Quote Link to post Share on other sites
Max 15,069 Posted January 28 Share Posted January 28 15 minutes ago, FfFfFfFF said: The library - as all buildings - was built using money and resources. Ok but still… there was no need to mention anything of what you said 1 Quote Link to post Share on other sites
FfFfFfFF 53,221 Posted January 28 Author Share Posted January 28 13 minutes ago, Max said: Ok but still… there was no need to mention anything of what you said Why? Because it hurts the feelings of Austrians that don't like to acknowledge the high art they created was made possible because of the resources of other nations? 1 Quote Link to post Share on other sites
Max 15,069 Posted January 28 Share Posted January 28 (edited) 19 minutes ago, FfFfFfFF said: Why? Because it hurts the feelings of Austrians that don't like to acknowledge the high art they created was made possible because of the resources of other nations? Okay Edited January 28 by Max Quote Link to post Share on other sites
FfFfFfFF 53,221 Posted January 28 Author Share Posted January 28 7 minutes ago, Max said: Okay And to not get me wrong.. I am not blaming you or any other individual Austrian person who lives in this moment. I am just pointing out a historical and systematic reality! Quote Link to post Share on other sites
TMM90 2,646 Posted January 28 Share Posted January 28 16 hours ago, FfFfFfFF said: Obligatory mention that Austria got rich exploiting Eastern European nations (!!), but baroque art is still breathtaking so.. Your birth is probably also because of kolonialsme - lets start a thread about that 1 Quote Link to post Share on other sites
Max 15,069 Posted January 28 Share Posted January 28 (edited) 29 minutes ago, FfFfFfFF said: And to not get me wrong.. I am not blaming you or any other individual Austrian person who lives in this moment. I am just pointing out a historical and systematic reality! No don’t worry I was just curious also why you brought it up Edited January 28 by Max 1 Quote Link to post Share on other sites
FfFfFfFF 53,221 Posted January 28 Author Share Posted January 28 9 minutes ago, TMM90 said: Your birth is probably also because of kolonialsme - lets start a thread about that Colonialism that happened in the Bronze Age =/= colonialism that happened in the 18th century. Nice try though. 1 Quote Link to post Share on other sites
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