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Baroque library in Austria became famous on TikTok


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Austria_-_Admont_Abbey_Library_-_1185.jpbiblioteca_manastire_austria.jpg?itok=Vw

The venerable Benedictine monastery of Admont is almost 950 years old. However, it has managed to adapt to modern times and social media trends to carve out a place in the highly competitive religious heritage tourism sector in Europe.

"Since 2018, we started thinking about how we can reach people's hearts," the communication manager explains to AFP.

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"We thought the best way was to bet everything on one room, which is the library," a room that attracts influencers and the public, explains Mario Brandm√ľller.

At 70 meters long, 14 wide and almost 13 high, the library, which houses more than 70,000 works, is itself a temple of superlatives. That's why it proclaimed itself "the largest monastic library in the world".

"We have shared photos and videos on different platforms" in 13 different languages, the spokesperson says, congratulating itself that it has "managed to deliver engaging content" around the world.

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The highlight was when US TV star Oprah Winfrey highly recommended a visit to Admont in early 2021 for members of her highly influential book club.

As a result of this well-crafted marketing strategy, the videos on TikTok have become very successful and the number of subscribers on the Facebook account has increased from 4,500 in 2018 to 160,000 today.

The monastery has an audience of "25 million people a month" on the network, up from just 10,000 four years ago, Mr. Brandm√ľller says happily.

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01A6b120009ad7inhE948.jpg Source - https://www.rfi.ro/social-cultura-151672-splendida-biblioteca-manastiri-austria-face-furori-internet

Edited by FfFfFfFF
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Obligatory mention that Austria got rich exploiting Eastern European nations (!!), but baroque art is still breathtaking so.. :vegas: 

Austria_Hungary_ethnic.svg

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COOOK

omg it's the library that inspired the one from Beauty & The Beast!! :bradley: I loved that when I was a kid :bradley:

f28b9105594e270bd3b53bbefd707106f598320b

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4 hours ago, COOOK said:

omg it's the library that inspired the one from Beauty & The Beast!! :bradley: I loved that when I was a kid :bradley:

f28b9105594e270bd3b53bbefd707106f598320b

I used to watch it on a cassette bought from Italy by my aunt as a kid (in the early 2000s :bear:) it was my favorite Disney movie...

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Max
14 hours ago, FfFfFfFF said:

Obligatory mention that Austria got rich exploiting Eastern European nations (!!), but baroque art is still breathtaking so.. :vegas: 

Austria_Hungary_ethnic.svg

Sorry if I’m missing something but where’s the correlation to the library?

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VTV

aint that the place where ur not allowed to take a pic of the ceiling?

checkout my channel: https://www.youtube.com/channel/UC5iGoXYpXnIfLHH1o7H9lxA
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FfFfFfFF
15 minutes ago, Max said:

Sorry if I’m missing something but where’s the correlation to the library?

The library - as all buildings - was built using money and resources.

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Max
15 minutes ago, FfFfFfFF said:

The library - as all buildings - was built using money and resources.

Ok but still… there was no need to mention anything of what you said :poot:

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13 minutes ago, Max said:

Ok but still… there was no need to mention anything of what you said :poot:

Why?

Because it hurts the feelings of Austrians that don't like to acknowledge the high art they created was made possible because of the resources of other nations? 

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Max
19 minutes ago, FfFfFfFF said:

Why?

Because it hurts the feelings of Austrians that don't like to acknowledge the high art they created was made possible because of the resources of other nations? 

Okay :marges: 

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FfFfFfFF
7 minutes ago, Max said:

Okay :marges: 

And to not get me wrong.. I am not blaming you or any other individual Austrian person who lives in this moment. I am just pointing out a historical and systematic reality!

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TMM90
16 hours ago, FfFfFfFF said:

Obligatory mention that Austria got rich exploiting Eastern European nations (!!), but baroque art is still breathtaking so.. :vegas: 

Austria_Hungary_ethnic.svg

Your birth is probably also because of kolonialsme - lets start a thread about that

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Max
29 minutes ago, FfFfFfFF said:

And to not get me wrong.. I am not blaming you or any other individual Austrian person who lives in this moment. I am just pointing out a historical and systematic reality!

No don’t worry I was just curious also why you brought it up 

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FfFfFfFF
9 minutes ago, TMM90 said:

Your birth is probably also because of kolonialsme - lets start a thread about that

Colonialism that happened in the Bronze Age =/= colonialism that happened in the 18th century. Nice try though.

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