Haus Labs Announces New Products

[nATAH 49,684]

the products are certainly much better looking this time around, i love how colourful it all is vs all of it being black

but those prices?  if she gets into fragrances, the only thing i care about, it better not cost me an arm and a leg

[Married the Night 3,955]

Visually, this feels like a downgrade. When you think about Lady Gaga makeup you want fun colors and bold packaging. Nobody cares about the eco friendly gimmick. To last, these products are going to have to be so good they blow the doors off Sephora at this point. 

[Pop Music 20,540]

Since i'm not a makeup user I will still patiently be waiting for the HL skincare line

[Rebel 5,221]

The absolute lack of identity is so sad to me. I’ve been in branding + art direction for years now and this feels like what you come up with when you didn’t understand your client at all 

[Celloo Deng 55,074]

13 minutes ago, Rebel said:

The absolute lack of identity is so sad to me. I’ve been in branding + art direction for years now and this feels like what you come up with when you didn’t understand your client at all 

I quite like the packaging but I agree it doesn't say 'Gaga' to me as much as the last style did with the sleek black look. What do you think could be better? I think some sort of pattern or texture to the packaging would make it a bit more interesting. 

[JustTea 6,045]

1 hour ago, Red said:

So basically the same products but with boring names?

Not at all, these are "clean, cruelty-free and vegan" so they don't contain carbon black and each product has ingredients that are very good for skin care (Vitamin E, Hyaluronic Acid, Collagen, Argan Oil, Arnica, Squalane, etc.)

[Juanlittlem 45,804]

2 minutes ago, JustTea said:

Not at all, these are "clean, cruelty-free and vegan" so they don't contain carbon black and each product has ingredients that are very good for skin care (Vitamin E, Hyaluronic Acid, Collagen, Argan Oil, Arnica, Squalane, etc.)

You sound like you're part of Haus Labs with they way you worded this

[JustTea 6,045]

27 minutes ago, Married the Night said:

Visually, this feels like a downgrade. When you think about Lady Gaga makeup you want fun colors and bold packaging. Nobody cares about the eco friendly gimmick. To last, these products are going to have to be so good they blow the doors off Sephora at this point. 

It's not really about eco friendly gimmick, sure they are vegan and cruelty-free, but it's more about the clean products that are actually good for skin.

[Franch Toast 26,886]

I'm still mourning the liquid eyeliner, and those face paints aren't the same as my beloved sparkly Glam Attacks. 

Is it not possible to have a clean, eco-friendly liquid/felt tip liner? 

[Rebel 5,221]

11 minutes ago, Cello said:

I quite like the packaging but I agree it doesn't say 'Gaga' to me as much as the last style did with the sleek black look. What do you think could be better? I think some sort of pattern or texture to the packaging would make it a bit more interesting. 

Yeah it’s not ugly at all! But it feels quite generic. I can’t just throw out there design proposals without knowing their background info but clearly the brief had “clean” as a key concept.

It would’ve been cool to find a balance between minimalist clean aesthetic and the “Gaga” side of this celebrity brand. It’s all in the details really, for example if we’re gonna have a simplistic logo in all the packaging, we can create a unique typeface from scratch for the body text and titles or viceversa. If the packaging is gonna be this generic eco-friendly, then go a bit experimental with the photography style. 

This lack of balance bleeds out to the voice of the brand too. A phrase on the website reads “we’re not serving looks, we’re serving self love”… like ok but that’s almost pretentious. We WANT to serve looks cause that’s the fun of makeup and Lady Gaga. The self love message becomes lame.

[dollardays 3,866]

34 minutes ago, Rebel said:

The absolute lack of identity is so sad to me. I’ve been in branding + art direction for years now and this feels like what you come up with when you didn’t understand your client at all 

Agreed. Lacks the rawness and extra-ness of Gaga, even if in a more subdued way

[NichuuB 43,788]

6 hours ago, edgy said:

i like the simplicity, but why does this feel like haus labs, deyassified 

its giving haus labs by goop 

haus labs on its Joanne era

[steven 5,963]

The packaging reminds me a LOT of r.e.m beauty but worse.

[NichuuB 43,788]

6 hours ago, JourneyToAvalon said:

 

 

 

 

OKAY, these are basically the NEW GLAM ATTACKS and I am officially HYPED. Gaga wore White Onyx Matte for SAG and Citrine Matte for Critic's Choice-

  Reveal hidden contents

https://www.instagram.com/p/CbIql3KPEzV/

https://www.instagram.com/p/CagdHfWLXhr/

Just thinking about matte glam attacks.. I'm heavy breathing.

omg, the way the dark brown blends with the lady from the right

[Celloo Deng 55,074]

10 minutes ago, Rebel said:

This lack of balance bleeds out to the voice of the brand too. A phrase on the website reads “we’re not serving looks, we’re serving self love”… like ok but that’s almost pretentious. We WANT to serve looks cause that’s the fun of makeup and Lady Gaga. The self love message becomes lame.

Totally agree. I get what they're trying to go for with this phrase but it just doesn't land right.