Haus Labs Announces New Products

[RAMROD 114,088]

Now, these are look good and such. Love how vibrant and pigmented those colours are! 
But why does it already got hundreds of reviews? 

 

[thatfoxyfeeling 13,349]

47 minutes ago, Julien Mayer said:

I really like it fits with "green", kinda simple and basic but ecological and seems clean

Yes it's nothing look like a Gaga brand but remember in their interview they said they don't want to always count on Lady Gaga's imagery like Fenty does, they really want to became a huge and strong brand

Their target are 30+ and it works for me 

I have to disagree because why have they rebanded Haus Labs to Haus Labs by Lady Gaga if they don't want to count on her image/name to sell the product. 

[RAMROD 114,088]

2 hours ago, Franch Toast said:

Noooo, I don't see the liquid liner, Glam Attacks, or lip glosses! What the heck?

 

2 hours ago, Schwerk said:

I hope they bring back the liquid eyeliner, that thing is amazing and I regret not buying more.

 

1 hour ago, Lumiere said:

 

Do you guys know if the old products are coming back or are they discontinued altogether?

 

If the rumor is true that they parted ways with the rest of the team and investors and started from scratch again, chances are those won't be coming back because legal stuffs. Perhaps why they tweeted to buy it while we can back then. 

[Celloo Deng 55,954]

37 minutes ago, RAMROD said:

Now, these are look good and such. Love how vibrant and pigmented those colours are! 
But why does it already got hundreds of reviews? 

 

There are product review websites you can sign up to and get access to releases early, so I'm guessing it's probably from that. They probably also brought over all past reviews for the products that have been re-released

[Celloo Deng 55,954]

I liked most of the old packaging but I love the new look. Shame it seems to be more expensive now though  or was the gel powder always £40?

[RAMROD 114,088]

10 minutes ago, Cello said:

There are product review websites you can sign up to and get access to releases early, so I'm guessing it's probably from that. They probably also brought over all past reviews for the products that have been re-released

Ughh luckyyyy

The lip oil better not sold out quickly when it launches 

[Julien Lockhart 831]

1 hour ago, thatfoxyfeeling said:

I have to disagree because why have they rebanded Haus Labs to Haus Labs by Lady Gaga if they don't want to count on her image/name to sell the product. 

Rihanna does the same with Fenty, it's Fenty Beauty by Rihanna but the brand didn't count on her image tho

[Achromatic 331]

no more EYE-LIE-NER? 

[Haiydar 317]

3 hours ago, luciagaga said:

I hope I’m wrong, but I just don’t see Gaga in ANY of this. Gaga is the last celebrity I would attach the ‘minimalist’ aesthetic to. It’s like the executives have no idea how consumers perceive Gaga and her legacy over the years. No one is looking for a minimalist or ‘clean’ beauty brand from Gaga. It’s like David Bowie releasing a range of plain vanilla ice cream. Perhaps this is supposed to represent the ‘new Gaga’, but I don’t see it resonating with consumers. Over 10 years of thought provoking and eye catching music, outfits, styling, performance and photoshoots… yet none of this spirit is represented in the core of the brand. If Gaga is supposed to be the driving force to get people to go out and buy the brand, the products having virtually no resemblance to the creator makes no sense to me. I think this will go down just like the previous Haus Labs product line did, there may be a few products that stand out to people, but nothing interesting enough to bring the brand into the forefront in the likes of Fenty or Rare Beauty.

100% agree. The packaging just looks like a doctors prescription 

[Head Empty 26,104]

I think a minimalist style matches the brand, because they want people to create their own esthetic. Having elaborate, extravagant packaging can distract from that.

That said: minimalist packaging doesn't have to be boring - especially when talking about a luxury brand. I think more can be done.

[Fingerella 3,170]

omg the packaging is so basic lol

[phantasmas 11,713]

nooooo!! it looks like my fave liquid shadow colors Blue Jeans and Dynasty are gone 

all the cool names for shades are gone now too  theyre just generic descriptors now 

i miss the black packaging too!! this looks like crayola products 

edit: i’m still gonna try this out after i stock up on old faves from amazon lmao

[Head Empty 26,104]

1 hour ago, RAMROD said:

Now, these are look good and such. Love how vibrant and pigmented those colours are! 
But why does it already got hundreds of reviews? 

59 minutes ago, Cello said:

There are product review websites you can sign up to and get access to releases early, so I'm guessing it's probably from that. They probably also brought over all past reviews for the products that have been re-released

I think they only have reviews up for the products that haven't been revamped: the lip oil and the brow pencil.

[Fingerella 3,170]

6 minutes ago, Why am I on GGD said:

I think a minimalist style matches the brand, because they want people to create their own esthetic. Having elaborate, extravagant packaging can distract from that.

Minimalist packaging doesn't have to be boring though - especially when talking about a luxury brand.

You can be minimalist with different molds ya know just gife it less copy and avoid any types of pattern.

I should applly for haus labs tbh

[Head Empty 26,104]

1 minute ago, Fingerella said:

You can be minimalist with different molds ya know just gife it less copy and aboif any types of pattern.

I should applly for haus labs tbh

I agree. Just edited my post to clarify