Artists being forced to make TikTok

[Lighter 15,376]

 

here’s what i have to say:

im not gonna invalidate anyone’s feelings but if i was told to make 10 tiktoks in one week i don’t think i’m gonna be appalled about it i mean, i want my music to sell and they’re like 15 second videos what’s the worst that can happen

and remember when pop stars go from studio to studio every single day for televised performances and interviews

[NATAH 31,385]

4 minutes ago, Lighter said:

 they’re like 15 second videos what’s the worst that can happen

doing something you really don't want to do again and again with no break in between can be mentally taxing

[cherrycherrybooboo 275]

8 minutes ago, Lighter said:

they’re like 15 second videos what’s the worst that can happen

just dance was made in 10 minutes

[Teletubby 117,463]

most of the hits come from TikTok so labels want them to promote music there. this is part of their job, they are paid for it.

[alsemanche 87,359]

I'm pretty sure it's more annoying than recording a 15-sec video because they have to get ready for it, do 5000 takes to get a good one, etc. These people probably don't even like tiktok or creating that kind of content so I get the annoyance. 

7 minutes ago, Lighter said:

and remember when pop stars go from studio to studio every single day for televised performances and interviews

I'm sure that isn't fun or interesting either for some artists but I guess interviews are more 'standard' and that's why they don't complain about them as much. Plus I imagine interviews are more fun and interesting to have because you're at least talking to another person about your work. And performances are what most artists love doing so they probably aren't a problem either. 

[BleepBloop 10,191]

Well, tiktok still carries a negative connotation (it’s cringe), so most artists don’t enjoy using it

[Anderson123 31,106]

I think it's just part of the job because of how easy it is to just do short videos and keep your name in people's minds. There's a lot people using Tik Tok so of course record labels would want their artists to make a little effort to maintain the average attention they need, especially for new artists or those who probably need promotion.

I know it can be exhausting keeping up with Instagram, Twitter and now Tik Tok so they get drained or just lack creativity on what to do there or they're just not in the mood but I guess it's something they signed up for. We don't really know what Gaga feels right now about all of that but there was a point in her career when she was miserable so it's nice to see that with time, she got to do what she wanted and learned to say no.

 

[efrs 433]

I don’t really see why the onus is placed on the artist to make the tiktok.  I’m sure there’s a whole marketing team at the label that would have much better insight to what would make a viral tiktok. Just draft up some ideas to share w the artist then have them do their part and move on. *Good* content creation is a lot harder than I think most people realize.

[holy scheisse 20,310]

Of course they do it’s free marketing lol

[Guest]

28 minutes ago, Lighter said:

i want my music to sell

Sometimes it's simpler. Make good music

[Dojo 19,365]

they dumb if not tbh

[thehanyo 4,250]

18 minutes ago, Teletubby said:

most of the hits come from TikTok so labels want them to promote music there. this is part of their job, they are paid for it.

Artists are never paid for PR, it's part of their contracts.

[Benji 20,113]

I get why it’s annoying.  Artists make music because they like making/performing music… they don’t do it because they want to make short videos hoping they’ll go viral 

Promotional campaigns are taxing if you don’t want to do them.  At least with talk shows etc. you and the show are mutually benefitting from each other’s audiences but TikTok puts all the pressure onto an artist to hope they make a successful video.

[dove 444]

I dont hate it bc theyre promoting it, i hate it bc its super cringe! for example shakira doing that dance for Te Felicito and trying to make it go viral. Or even lizzo with About Damn Time. It feels super forced. Now when a song goes viral on tik tok organically (lika Say So for ex) thats better  and way less cringe 

[pachinko 9,466]

She chose this life. This is what it takes to be successful nowadays in this industry.