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Facebook has a 2-week exclusive on Grammy performances


Teletubby

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Teletubby

If you’re searching on YouTube for performance clips from last week Grammy Awards, you’re going to have to wait 9 more days.

The Recording Academy signed a two-week exclusive on the clips from the Sunday telecast with Meta, the corporate owner of Facebook.

Panay (co-president of the Academy) says that all of the artists who performed on this year’s Grammy telecast were advised of the deal with Facebook and agreed to it, as a condition for appearing on the telecast. No artists balked at the arrangement, he says.
“The partnership with Facebook was done in consultation with all of our stakeholders, both labels and the artists themselves, as well as our broadcast partner [CBS]. It was part of the arrangement we made with the artists.”

“The clips will live for a limited time on Facebook on individual artist pages. Also, much more importantly, instead of having what I’ll call a ‘pull model,’ where people have to go search for [Grammy performance videos] on a particular site, these are fed through users’ feeds based on their interests. The early results are amazing. We’ve had over 15 million fans [access] these videos in their feeds [in the first 24 hours after the show]. Also, artist pages are getting a lot of traffic.

“If you go the artist pages on Facebook, you’ll see it right there. It’s extremely prominently featured.”

He declines to disclose how much Facebook paid the Academy for the two-week exclusive window. He characterizes it as a one-year deal after which the Academy will assess it. 

The Academy also partnered this year with TikTok and Roblox
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Perfomances (videos are geo-blocked so not everyone can watch it:toofunny:) :

 

"You b*tch!" ~ Rat Boy
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River

meh with their low quality video player, you only see a good quality when it's 10 second to the end  of the video

So sploosh your juice all over me you Riverboy
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TheSlash

I still have my FB account (inactive tho, because anti-vaxxer comments got to a point where I didn't want my mental health to suffer :vegas: ). So I wanted to try it and look up Billie's performance.

No video shown in my feed :glamourpuss:

No video on Billie's FB page :billie: 

Well, time to permanently log off there again and wait these 9 more days :lana: .

Ew, David!
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