Gaga never really built an Album of the Year narrative

[Bradley 58,759]

I agree that she's overdue, she produced some albums that were Album of the Year-material.

Born This Way, The Fame Monster, The Fame and A Star Is Born. I actually think Joanne deserved to be nominated, but not win.

Chromatica could've been nominated and won if the pandemic didn't just put a halt to everything she planned for the album. Bobby said he prepared the biggest album rollout ever that was supposed to reminisce the rollout of a Disney film, it was supposed to be our second Born This Way experience. Chromatica was praised as the most sonically coherent Lady Gaga album and hailed as possibly her best work. Of course this impression lessened over time because she couldn't and didn't promote it. But it was supposed to join BTW and TFM's ranks.

The point is, I think the Grammys want to give Gaga Album of the Year at some point in her career, she just needs to give them a reason. They are interested in her side projects (movie soundtrack, jazz projects), but not enough to give her their biggest award. If she gets it, it has to somehow remind us of the Lady Gaga we once knew. it's got to be dance pop.

When Chromatica fulfilled that, it lacked the commercial impact that Future Nostalgia had. FN reminds of me Rihanna's Loud, Britney's Femme Fatale, it's cute but it's also a bit like empty clubbing music. Chromatica actually has quite a personal message and a cinematic feel to it, Acts I, II and III are even quite distinctive sonically. When ASIB smashed the fck out of the world, she gave zero performances for ARUTW and INLA and the album got ignored for the rest of the year after the Oscars.

 

I think she can get AOTY, if she just does that thing she hasn't been doing, work her magic in the studio, and then do what Doja and Dua have been doing. Actually dance the album out on a real stage, consistently. Brits, VMAs, EMAs, SNL, iheartradio, jingle bell ball, coachella, rock in rio, X Factor, Graham Norton, NFJ, AMAs, holiday specials, Tour DVD, documentary, and then the Grammys. I'm hoping Bobby is still interested in doing the same for LG7. She deserves it. If they could give Taylor Swift three AOTYs, they can start giving her what she's due.

[Bonkers 29,315]

blaming the victim 


just kidding, some points were made

[flyaway 15,350]

10 minutes ago, Bradley said:

I think she can get AOTY, if she just does one thing, work her magic in the studio, and then do what Doja and Dua have been doing.

By now, she's past that need of excessive promo like she did with her first records. The public and the critics know very well who she is by now.

Also that really doesn't play a role when it comes to voting for a Grammy. You can see many of the winners were barely doing any efforts to promote the albums, yet they still got it. 

What will lead Gaga to earn that category is to really craft a record that exposes all her strenghts as an artist ( The lyrics from Chromatica, the vocals from ASIB and Joanne, her talents as a pianist and the edge and experimental side from BTW). That's it. 

[bionic 48,629]

Gaga will never have a campaign on the scale of The Fame Monster/Born This Way again. This doesn't mean she can never win AOTY- plenty of artists have won against campaigning opponents while being very low-key themselves.

[Bradley 58,759]

4 minutes ago, flyaway said:

By now, she's past that need of excessive promo like she did with her first records. The public and the critics know very well who she is by now.

Also that really doesn't play a role when it comes to voting for a Grammy. You can see many of the winners were barely doing any efforts to promote the albums, yet they still got it. 

What will lead Gaga to earn that category is to really craft a record that exposes all her strenghts as an artist ( The lyrics from Chromatica, the vocals from ASIB and Joanne, her talents as a pianist and the edge and experimental side from BTW). That's it. 

What do you mean many of the winners were barely putting efforts? Apart from Jon Batiste, who is not really a mainstream pop star, literally all the pop stars at the Grammys worked their a*s off.

BTS, Doja Cat, Olivia Rodrigo, Billie Eilish, Justin Bieber, they were everywhere. Look at Ariana, she disappeared and that's why Positions got ignored everywhere apart from Pop Vocal Album. The narrative is something they can build and Ariana didn't care.

[Bradley 58,759]

4 minutes ago, bionic said:

Gaga will never have a campaign on the scale of The Fame Monster/Born This Way again. This doesn't mean she can never win AOTY- plenty of artists have won against campaigning opponents while being very low-key themselves.

But are those winners pop stars? Indie acts kinda play by quite different rules.

[AURAOFSHEISSE 6,516]

I think at this point in her career an AOTY win would be built on an critically acclaimed masterpiece of an album, not necessarily the most popular in her discography

[Bradley 58,759]

Just now, AUARAOFSHEISSE said:

I think at this point in her career an AOTY win would built on an critically acclaimed masterpiece of an album, not necessarily the most popular in her discography

If it's like a Reputation to Folklore transformation, I think that could work.

But if it's still a dance album, the promo needs to happen still imo.

[Night Vision 3,068]

A Star is Born was probably the closest she has come, despite the fact that it didn't receive an AOTY nomination. It's chances got hurt by the soundtrack being released after the Grammy's deadline, so it's hype had died down by 2020.

Chromatica would never have won AOTY or probably even gotten nominated, even without the pandemic. It's a great album, but the sound is way too dance for the Grammy's to give it AOTY.

I also think some people put too much emphasis on her winning AOTY or a GF Grammy. Yes, it would be cool but it's really not that important and there's many huge legendary artists who have never won AOTY and have received far less Grammy's than Gaga has already won

[flyaway 15,350]

6 minutes ago, Bradley said:

BTS, Doja Cat, Olivia Rodrigo, Billie Eilish, Justin Bieber, they were everywhere

But you're talking about AOTY, and the only one from that list who has won that category is Billie. 

Lady Gaga is already a darling to the Grammy Academy. She doesn't need to overpromote again. She can, but that doesn't guarantee a win. 

[nATAH 47,293]

one day, kiddies

[Regina George 59,387]

I agree

[Levine 23,530]

I agree to a certain point. Gaga will get AOTY with a full ballads album, not with a dance one.

[Guillaume Hamon 6,349]

It's hard for a Jazz album to get AOTY I believe and I don't think soundtracks often get it...

But pop, rock, indie and maybe dance or soul and R&B could get it and she love + can nail all of these genres so the sky is the limit.

It seems it has to be either critically acclaimed or popular ( Sheran got it ) so whatever the genres she needs to achieve one or both.

[Noir 16,816]

I really thought LFS was gonna take it tbh 

I feel like if any album were going to win it would've been TFM and maybe Born This Way. I agree Joanne deserved a nomination at least, what I would give for the amount of promo she did for that era for Chromatica. We we're so lucky and still fans complained. But I get what you mean, her label doesn't capitalise on her album's singles. I mean she has more missed hit single opportunities than most artists I know.