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Gwen Stefani says her GXVE is not another celebrity brand


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Bling
1 minute ago, Franch Toast said:

She's half-Italian, just like her name best Stefani G. :huntyga:

Call me Gwendolyn :sharon:

https://discord.gg/hausofdelulu
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Franch Toast
Just now, WheresMy911Alice said:

Call me Gwendolyn :sharon:

(You just need to watch the first 15 seconds) 

She/Her/Hers
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freebit

I would be tempted to buy a lipstick tbh. The woman knows her reds.

I kind of love that her packaging looks very 00s. It's very Gwen, but also might be good for setting a nostalgic ~experience~ for customers, like, POV, it's 2006, and you're Gwen Stefani on the set of the Luxurious video etc. 

362b10479f1dd18831569434a8b2cda6.gif

On that note, I hope Gaga continues to change up her packaging on her HL collections like she did for that HoG-inspired collection. Give the people some fantasy (which is part of the fun of packaging IMO).

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AnnTakamaki
3 hours ago, Franch Toast said:

(You just need to watch the first 15 seconds) 

Gwen even has her own Bradley too :awesome:

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JusKeepBreathin

I think Gwen is super smart. Her marketing starts with her iconic red lipstick. Something that has defined her looks for well over a decade. She has always worn a red or bold lip. 

 

Spoiler

 

Honestly, it's what I didn't understand about Gaga's super early marketing Haus Labs' marketing. When she did those barely retouched photos and the weird one with her hair pulled back. I was like who is this person, I mean she seems like a nice divorcé, but I've never met her before.  I'm glad Gaga found her footing very quickly and Haus Labs became much more relatable to Gaga's image and it's very successful. 

I'm still super puzzled as to who this person is...

screen-shot-2019-07-09-at-2-44-53-pm-156

She looks beautiful but...

I Dont Know Her Mariah Carey GIF by MOODMAN

Right off the bat Gwen knows who she is and what she is serving. 

"Nothing in the world is more dangerous than sincere ignorance and conscientious stupidity." -Martin Luther King Jr.
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nightadieu

The last thing the world needs is another beauty brand… but that’s too bad

Lady Gaga Makeup GIF by HAUS LABORATORIES

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caulixtla
7 hours ago, jared011 said:

Yeah Gwen Stefani is definitely not a celebrity :derpga:

Well, in my world, she isn’t. She’s just this really shy friend of a friend who I met once who later on became famous.

My music: https://caulixtla.com/music
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Chromatislaps
7 hours ago, ProfessionalClown said:

MV5BODliOTZhYWMtYjk2OC00NDYzLTg1MzgtYzBl

Why is she serving boy george here? 

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COOOK

If there has to be one celebrity beauty brand it's hers. This is her niche. I wanna see her right next to Rihanna as one of the most successful out there. She's one of the few that actually deserves it and this realm makes sense for her.

Now follow it up with your skincare tips, ageless queen

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Dojo
29 minutes ago, COOOK said:

If there has to be one celebrity beauty brand it's hers. This is her niche. I wanna see her right next to Rihanna as one of the most successful out there. She's one of the few that actually deserves it and this realm makes sense for her.

Now follow it up with your skincare tips, ageless queen

hones question for the culture

how come her than honestly is not as famous as Gaga can make such a bold release? while Gaga's HL feels like such small entrepreneur venture? i mean, she is going straight to sephora and her branding, design and everything are top notch while haus labs feels very avon, basic like.

i was thinking maybe Gaga and her team were actually right about going with amazon. If you think about it they avoid the cost of being in sephora and other major retailers and the profits must be bigger. 

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Economy

Its definitely another celebrity brand :toofunny:

 

However shes been a makeup lover for decades not to mention shes been in fashion for several years so it does make this less tacky and ok in my opinion :enigma:

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Economy
3 hours ago, dojo said:

hones question for the culture

how come her than honestly is not as famous as Gaga can make such a bold release? while Gaga's HL feels like such small entrepreneur venture? i mean, she is going straight to sephora and her branding, design and everything are top notch while haus labs feels very avon, basic like.

i was thinking maybe Gaga and her team were actually right about going with amazon. If you think about it they avoid the cost of being in sephora and other major retailers and the profits must be bigger. 

Gwen has been super makeup barbie doll for a long time and for years now has spent more time in fashion than music

 

I dont think its cuz of her level of popularity but rather her reputation

 

This isnt the same as a regular singer releasing a make up line. Things is something that very appropriately suits her image and works so thats probably why such a sudden big release

 

Also shes slowly becoming like Cher having a reputation for defying ageing (at least when she has makeup on appears to anyway) so that also is a positive connection for a makeup line

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