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Encanto Leads Another Weekend Box Office In USA & Overseas


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Without any new releases to pose a threat, Disney’s animated musical fable “Encanto” has again notched the No. 1 spot on domestic box office charts.

In its second weekend of release, “Encanto” has collected $12.38 million from 3,980 venues in the U.S. and Canada. That marks a 54% drop from its debut and pushes the film’s two-week total to $57.6 million domestically.

Other than “Encanto” and its fellow holdover titles, like MGM’s starry crime drama “House of Gucci” and Sony’s “Ghostbusters: Afterlife” reboot, it’s all quiet on the box office front.

“Afterlife,” in its third weekend of release, collected $10.35 million from 4,059 North American theaters. In a notable pandemic-era milestone, the film is set to surpass $100 million domestically on Sunday. “Afterlife,” which is available only in theaters, will have generated an impressive $101 million to date once the weekend ends.

Elsewhere, Lady Gaga continues to prop up the movie theater business. Her latest film “House of Gucci” added $6.77 million from 3,477 locations in the U.S. and Canada. After debuting to $21 million over the extended Thanksgiving holiday weekend, “House of Gucci” has boosted its domestic tally to $33.6 million, which isn’t a bad result at a time when most adult dramas during the pandemic have struggled to reach $10 million in total. But decent box office receipts by COVID-19 standards may not be enough to ensure “House of Gucci” becomes profitable. Since it cost $75 million to produce and many millions more to advertise, “House of Gucci” will need international audiences to turn out in force to get the movie out of the red.
 

We’re in a sort of holding pattern at the international box office, as big year-end titles are still in the wings. This weekend was all about holdover business — and some further market launches on major pics already in release elsewhere. Last frame’s debut, Disney’s Encanto, leads the session again for the studios with a solid 30% drop, adding $20.7M from 49 material markets for an overseas cume of $58.1M and a global total of $116.1M.

Positive word of mouth is helping to drive the animated musical, with France, Italy, Colombia, Brazil and Mexico among the continued No. 1s this session. Asia Pacific has underwhelmed, however. The top performers to date are France ($6.5M), Colombia ($5.9M), UK ($4.2M) and Russia ($3.5M) which is tied with Italy and Korea.

MGM/Universal’s House Of Gucci, meanwhile, is fashioning some impressive numbers. The Lady Gaga-starrer added $14.8M in 60 combined UNI/MGM markets to reach a total $33.6M overseas and $67.2M global. Russia debuted No. 1 with $2.8M and four times bigger than A Star Is Born. Germany took No. 1 with $1.9M and in line with Star Is Born. The UK held No. 1 and has now cumed $7.1M. Other key market cumes include France ($3.4M), Mexico ($2M) and Spain ($1.7M). Still to come are Australia, Japan and Korea in 2022.

 

 

https://variety.com/2021/film/box-office/box-office-disney-encanto-house-of-gucci-1235124375/

 

https://deadline.com/2021/12/encanto-house-of-gucci-venom-china-global-international-box-office-1234885076/

 

(ノ◕ヮ◕)ノ✧*:・゚ na gebruik vingers aan de muur afvegen (*´艸`*) ♡♡♡
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come on monsters, Encanto is coming to D+ this Xmas, advertise it and make the mamas go see Gucci instead

"There could be 99 toilets in a house, and it's my house" - River, 2021
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Wtf are they talking about. Do they have doubts about HoG being profitable when it already grossed 67M$ globally? 

Do your homework before writing such articles, jesus christ..

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Bleachella
2 minutes ago, Dennis said:

Wtf are they talking about. Do they have doubts about HoG being profitable when it already grossed 67M$ globally? 

Do your homework before writing such articles, jesus christ..

maybe you should do your homework... movies usually have to gross twice their budget to break even (not turn a profit, just break even), so they're not wrong in saying it might not be profitable. but this is a pandemic and the numbers are still good for a drama, non IP film!

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1 minute ago, Bleachella said:

maybe you should do your homework... movies usually have to gross twice their budget to break even (not turn a profit, just break even), so they're not wrong in saying it might not be profitable. but this is a pandemic and the numbers are still good for a drama, non IP film!

Um, I doubt they spent more than 25M$ on marketing in a pandemic era.

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Bleachella
6 minutes ago, Dennis said:

Um, I doubt they spent more than 25M$ on marketing in a pandemic era.

HoG marketing was everywhere, on TV, billboards, I even got an ad on Spotify lmfao. There's no way they only spent $25m only on a blockbuster film. And especially with omicron, there's a decent chance that HOG might not break even WW. Which is fine??? I don't understand why there's this need to be delusional about the reality of the film industry, which is that most movies are not even breaking even nowadays, and that House of Gucci is performing very well for a drama during the pandemic. Focus on THAT aside from setting up potentially unrealistic expectations given the nature of the box office nowadays 

Edited by Bleachella
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Good solid figures and they can also do an early contract with a large streaming platform to make up any lost revenue so it will likely end up being profitable. That said, in order for a movie to just break even it needs to double its budget. That would mean HOG needs to hit around 140-150Million worldwide. This can happen but it will be a challenge. Either way, as I said, as long as the movie manages to reach like the 120 million market and then get sold to a big streaming platform then I am sure it will technically become profitable even if just by a bit. 

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No Way Home
8 hours ago, Dennis said:

Um, I doubt they spent more than 25M$ on marketing in a pandemic era.

Then you quite clearly have no clue how the film industry works, because they absolutely did and then some. 

Even incredibly small films (in terms of how much was spent making them) will have a marketing budget that is at least the same amount as the production budget. A good example of that is Spencer. Spencer was made on a very small budget, $18 million which is far below the industry standard. It's marketing budget is roughly the same as the production budget (in many cases it is actually a hair over, rarely less).

There is very rarely a film made by any professional studio that does not have a marketing budget that is equal or higher to that of the production budget. That did not change with the pandemic. Throughout the pandemic, we have seen countless films end their runs in the red because the marketing budget was so large. Tenet, Mulan, and many more did not turn a profit at the box office. 

Marketing budgets are separate from a production budget but will be included as a film's overall expense. That is non-negotiable. If you have seen a trailer for any film on television, online, on a billboard, or even at a theater (studios have to pay to get their film's trailer shown in front of other films unless the film being shown is made by the same studio), then that cost money out of the marketing budget.

As you've seen, HoG has had a huge promotional campaign, arguably one of the biggest for a non-IP film that we've seen in the pandemic yet. HoG had a budget of $75 million, so it's marketing budget is at a minimum also $75 million meaning that the film must pass $150,000,000 at the worldwide box office by the end of it's run in order for it to break even. The chances of this happening are slim to none, as has been the case with most original adult dramas for over a decade now, even before the pandemic. 

The reason studios are usually willing to lose money on films is because they will make that money back elsewhere in the form of other projects and additional revenue streams. And, on top of that, if a film loses money, then the studio is able to write it off and do not have to pay taxes on it. 

So, as someone said above, maybe you should do your homework before criticizing one of the most reputable sources for box office figures that the industry has. 

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