Little Mix's Perrie launches Luxury clothing brand 'Disora'

[Gimme More 35,393]

Little Mix's Perrie has pre-launched her 'Luxury' clothing brand Disora.

 https://wearedisora.com code is 'DISORA' to have a first look.

It has been getting flack for being 'expensive', but she has literally been describing it as a luxury brand.

Items:

Leather Jacket: £395

Leather trousers: £280

Denim Jacket: £175

Hoodie: £120

Baggy fit jeans: £110

Tracksuit bottoms: £90

Plain T-shirts with logo: £75

Cap: £45

Socks: £15

 

[Neroneau 1,017]

Looks boring 

[Dojo 19,370]

very budget friendly

[Guest]

Maybe she's scared she can't make it solo

[Aleks 3,946]

Love that she has her own brand and decided to venture in things outside of music, a slay. 💅🏼
On the other hand, I wish she had spent more time on the designs because, TO ME, it looks like Zara clothes at a super expensive price 

[Versace 7,979]

I love Perrie but why on Earth is she charging a premium when she’s trying to enter a market. Especially when the items don’t warrant it. You either charge a premium cause of your brand recognition or use of expensive materials, I don’t see this being a case of either. She would have more success if she launched a casual affordable brand, since the initial buyers would be her fans whom are predominantly teen girls lol. 

[Zed 1,922]

just took a look on the website and I'm sorry but all of it looks like something I could buy on H&M, don't see the luxury factor at all tbh

[Gimme More 35,393]

2 hours ago, Aleks said:

Love that she has her own brand and decided to venture in things outside of music, a slay. 💅🏼
On the other hand, I wish she had spent more time on the designs because, TO ME, it looks like Zara clothes at a super expensive price 

I agree with everything you said, it really looks like Zara clothes but more expensive!

I hope it becomes a success for her, I think she's has started with a too high price point for what it is as it's pretty basic with a 'Disora' logo slapped on it.