Roblox deal with Sony Music to bring more artists into its game

[Teletubby 153,433]

Roblox signed a deal with Sony Music Entertainment under which the companies plan to feature more Sony artists in the popular massively multiplayer online game.

Under the agreement, Roblox and Sony Music will work together to develop innovative music experiences for the Roblox community that offer a range of new commercial opportunities for Sony Music artists to reach new audiences and generate new revenue streams around virtual entertainment.


source source

[BUtterfield 8 41,618]

Fortnite really fumbled the bag 

[Randomperson 1,265]

I hope they do another event with Ava. I love roblox & Ava but the last one was embarrassing 

[Princess Diana 24,481]

3 minutes ago, Randomperson said:

I hope they do another event with Ava. I love roblox & Ava but the last one was embarrassing 

Am I missing something like what happened during the event 😭

[NichuuB 43,788]

Just now, Luna Lovegood said:

Am I missing something like what happened during the event 😭

The gif up there tells you what happened. MESS

[Pretty Please 634]

11 minutes ago, BUtterfield 8 said:

Fortnite really fumbled the bag 

https://www.google.com/amp/s/www.theverge.com/platform/amp/2020/7/9/21318978/sony-epic-games-fortnite-investment-250-million-game-development
 

also considering they have a ton of songs as emotes its safe to say their partnership with record labels is pretty unchanged.