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Bratz to release the original ’01 dolls to celebrate their 20th anniversary


BUtterfield 8

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BUtterfield 8

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They shook up the fashion doll aisle in 2001, and now the Bratz are back.

MGA Entertainment (MGAE) is celebrating the 20th anniversary of its Bratz brand with a yearlong run of activations kicking off May 21 with the return of the original Core 4: Cloe, Sasha, Jade & Yasmin.

The reissues of the original dolls will debut first-to-market at Hot Topic, beginning online and rolling out in physical store locations beginning June 2. In July, the Bratz will return to major retailers, including Amazon, Target, and Walmart.

“Bratz completely disrupted the industry at the time when Barbie was the norm and the purist perception of what a woman should be,” says MGAE’s Jasmin Larian. “Bratz were and are just so cool, fashion-forward and rule-breaking. They spoke to what kids actually wanted, not what their parents felt like they should want. They were also a diverse group which was shockingly new at the time.”

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RAMROD

Lemme get them quick

(ノ◕ヮ◕)ノ✧*:・゚ dancin' until i'm dead (*´艸`*) ♡♡♡
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Alannah

Banking off of the yearning of younger days through nostalgia-based material possessions?? HA, I see RIGHT through you, MGA.

Spoiler

*pulls out credit card and immediately pre-orders Cloe*

 

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BUtterfield 8
1 minute ago, Alannah said:

Banking off of the yearning of younger days through nostalgia-based material possessions?? HA, I see RIGHT through you, MGA.

  Hide contents

*pulls out credit card and immediately pre-orders Chloe*

 

It’s CLOE BISH

bad girls club television GIF by Oxygen

 

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Chromatica Island

I want them, I am a Bratz collector.

Any/All Pronouns, Genderfluid🏳‍⚧
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MonsterofFame

Let me put a 2021 spin on this:

"The name of this doll brand is mysogynistic. It implies that women who are attractive must have a bad attitude and difficult to deal with. Whoever thought of this should be fired."

"These dolls promote unhealthy body images."

"The company, MGA Entertainment, is run by a white man. He is appropriating other cultures by having diverse dolls."

Shall we cancel Bratz?

See why nothing can be fun anymore?

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RAMROD
2 minutes ago, MonsterofFame said:

Let me put a 2021 spin on this:

"The name of this doll brand is mysogynistic. It implies that women who are attractive must have a bad attitude and difficult to deal with. Whoever thought of this should be fired."

"These dolls promote unhealthy body images."

"The company, MGA Entertainment, is run by a white man. He is appropriating other cultures by having diverse dolls."

Shall we cancel Bratz?

See why nothing can be fun anymore?

?? 

(ノ◕ヮ◕)ノ✧*:・゚ dancin' until i'm dead (*´艸`*) ♡♡♡
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BUtterfield 8
10 minutes ago, MonsterofFame said:

Let me put a 2021 spin on this:

"The name of this doll brand is mysogynistic. It implies that women who are attractive must have a bad attitude and difficult to deal with. Whoever thought of this should be fired."

"These dolls promote unhealthy body images."

"The company, MGA Entertainment, is run by a white man. He is appropriating other cultures by having diverse dolls."

Shall we cancel Bratz?

See why nothing can be fun anymore?

Vine Ok GIF
 

also Isaac larian, the ceo, is Iranian

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Flippy

I NEED THEM ALL :giveup:

they came out when I used to live in Mexico and (obviously) my parents would just not buy me any :cryga:

Now as an adult, I NEED them! 

TMBT 3.22.11 // TBTWB 1.17.13 // ArtRAVE 6.3.14 // C2CT 5.28.15 // TJWT 8.13.17 // CWT 9.8.22 // TMB 7.22.25 & 7.24.25
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Alannah
1 hour ago, BUtterfield 8 said:

It’s CLOE BISH

bad girls club television GIF by Oxygen

 

I EDITED IT AS SOON AS I POSTED, I SWEAR. :fatcat:

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