Let’s talk about beauty brands that aren’t making much sense....

[Leoooo 2,284]

14 hours ago, Enigma said:

 

There's a HUGE, HUGE, HUUUUUUUUUUUUUUUUUUUUUGE difference between telling her what she needs to do for her ART (there are no rules in art) and what she needs to do in her MARKETING VENTURE. I care about her achieving her vision in music, but no, I do not care about her money oriented side gigs. ESPECIALLY when it's so obvious that no passion went into it and that she just got signed into it by some wealthy corporation and got pushed by Sarah. You're equating a ****ing makeup company to her feelings and dreams and all of this... you don't know how business works uh? Her brand sucks. That's the cold hard truth. I can sugarcoat it all you want but why would I? You don't see me sugarcoating things when Huda beauty releases a **** palette. They put her face on the brand so we could not criticize it without it seeming like it's about Gaga.

It's not about Gaga. It's about the makeup. The makeup sucks. Period.

You got fooled into this idea that Gaga is over capitalism and that she does everything for the sake of art. To an extent, she does. But she's still a product of capitalism and meant to make money. Some of her ventures, I believe, are genuinely artistic. But some are meant to finance her other projects. If not, she would not sell ****ing rainboots for 120$. She wouldn't have joined that perfume gig that she admitted not caring about. She wouldn't include LG, and Apple in her MVs. She wouldn't make Gaga branded oreos. See, I have no problem with any of those things, but for you to think she's some kind past-capitalism prodigy and that's just cult mentality.

I support her music, her albums, her shows. I even support her corporate gigs when they're well done (the Oreos are super cool!), but Haus Labs is NOT IT. That's my opinion, and the general opinion of the beauty community, so clearly I'm not so crazy for thinking that. Maybe you should stop taking valid criticism so personnally, especially when it's about her uninspired Coty Inc. company.

Soooo basically hun, you're wrong, sorry. It the truth.

You say you respect her art and can not bring yourself to believe makeup (art) can be something she'd go into because (and i get it) SOOOO many people have done it, if they hadnt and Gaga did it, you'd be like omg wow. The fact tons of people have, dosent infrindge on the work, and MANY people, friends included, think Haus Labs is exceptional makeup. Sam smith, Madonna have even used it in their videos. *which is not important, but still*

You seem to see Gaga as a money grabbing machine when it suits you, rather than seeing her artistic choices (Makeup is more artistic than oreos) with the integrity she literally presents and says, you assume she is a liar.

So, I dont think youre a true fan, sorry? You like her when it works for you, so stick to another platform. I'm not a fool or brainwashed to think otherwise, this sounds like a convo i'd be having with some random Katy perry fan on one of her ARTPOP videos, not something on a site dedicated to her.

[Alannah 2,987]

Idk, the argument of "why would I buy and ___ from you when I can get that anywhere" can be applied for any new line/brand/product in the entire makeup industry. I try new product all the time, so that logic is lost on me entirely. (Which, Haus Labs liner is a staple for quite a few YouTubers/Instagram makeup artists I follow. It's a good product! And when I think of the most iconic Gaga looks, most of them involve liquid, black liner.) 

The biggest letdown of Haus Labs is the shade range of the bronzers. I was excited to try them but passed after they came out. I also wish they didn't use Amazon as a retailer, so I buy from the website instead.

Eyeshadow quads are huge again, a lot of high end brands have them out for holiday - expect the drugstore to follow suit for spring season. I really want to try one or two of them. They'd be handy for travel and I don't do too many pops of color on the lid.

I get people want more creative packaging, but as someone who wears makeup consistently, I don't mind simple packaging. I have three shadow pallets that are way too wonky to fit in my kit, so I never use them. And they were stupid expensive. If HL went the same direction, the prices of the product would be completely unjustified, as custom packaging would skyrocket the cost. 

Would the average consumer know that HL is Gaga's brand? Eh (Eh ), probably not. But I think that's the point. It's not just Gaga's effort and there's plenty of references (including the name of the brand) that serve that purpose for me, personally.

Could Haus Labs have more of a "wow factor" with liner shades? Absolutely. But, good formulas take time. Most indie (not saying HL is indie) brands start with a handful of products. And only a fraction of them stick out at first. I haven't tried one product from Haus Labs that was a pass. The new shades of liquid shadows, lipsticks, and eyeshadows show that they're building up to something bigger. If they had launched with a very vivid color story, I think people would have passed due to the everyday wearability factor. It happens now with established, iconic makeup brands. 

That's just my two cents; makeup is an art medium and it is completely subjective. Is it my favorite brand? No, but a few products have become absolute staples in my collection. It doesn't scream "Gaga" to most, and that's okay. I'd rather have HL and the good products they've made versus an empty Urban Decay collab. 

(And, there's no shady potential animal testing involved like other celebrity brands. )

[ShayCristoforo 10,607]

It’s true. Even if the products are nice, “nice” doesn’t cut it.

HL’s brand motto is about diversity and acceptance and expression, but there’s nothing about the products that relate to the motto. And nothing that gives the products a competitive edge. 

The truth is that there are missed opportunities. Gaga pushes the envelope, and HL does not. Therefore it doesn’t align with Gaga’s level of the extravagance. 
And not many people are looking to Lady Gaga for makeup tips. 

[Enigma 7,182]

1 minute ago, Medusa said:

Soooo basically hun, you're wrong, sorry. It the truth.

You say you respect her art and can not bring yourself to believe makeup (art) can be something she'd go into because (and i get it) SOOOO many people have done it, if they hadnt and Gaga did it, you'd be like omg wow. The fact tons of people have, dosent infrindge on the work, and MANY people, friends included, think Haus Labs is exceptional makeup. Sam smith, Madonna have even used it in their videos. *which is not important, but still*

You seem to see Gaga as a money grabbing machine when it suits you, rather than seeing her artistic choices (Makeup is more artistic than oreos) with the integrity she literally presents and says, you assume she is a liar.

So, I dont think youre a true fan, sorry? You like her when it works for you, so stick to another platform. I'm not a fool or brainwashed to think otherwise, this sounds like a convo i'd be having with some random Katy perry fan on one of her ARTPOP videos, not something on a site dedicated to her.

Move on, theres plenty of other artist fan sites to join, Maybe not so busy, but thats Gaga fans for you, she has many, wont be a loss seeing you go.

"I like Gaga and you don't like her venture so you're wrong"

Typical cult ****.

I can recognize an uninspired makeup line when I see one. I liked makeup before Gaga got into it so I have interest in the matter, and I know what works and what doesn't work in the makeup world (well, more than the no-makeup regular fan, I'm no expert). You can keep throwing your tantrum and calling me a fake fan, the facts are ;

- The makeup subreddit overwhelmingly agrees that this brand is a boring mess

- The beauty world is SILENT about it and the reviews they did get were lukewarm

- I personally think it sucks and no matter how much you scream, it's NOT gonna change:)

Including LG in your video is about money, there's nothing artistic there. The oreo collab is about money, I doubt she dreamt of having Oreos with her name. BUT. The Oreo collab is super well done. It's totally on point. So I have no problem with it! It's both fun and will get her money. Good for her.

Despite liking all of her albums, tours, shows, her ****ing Oreos, most of her ads, I'm suuuuuch a terrible fan for not liking her shitty makeup. Got it.

Thank god she offers Meet and Greets to the fans who religiously defend her every moves on here! She clearly needs y'all to care more than she does! Oh wait... she doesn't. You can log off and find a hobby. We don't care half as much as you do. We're discussing makeup, and we happen to have a negative opinion.

[BlondeQueenOfGGD 25,454]

Haus Labs could be A LOT better...

[Leoooo 2,284]

1 hour ago, Enigma said:

"I like Gaga and you don't like her venture so you're wrong"

Typical cult ****.

I can recognize an uninspired makeup line when I see one. I liked makeup before Gaga got into it so I have interest in the matter, and I know what works and what doesn't work in the makeup world (well, more than the no-makeup regular fan, I'm no expert). You can keep throwing your tantrum and calling me a fake fan, the facts are ;

- The makeup subreddit overwhelmingly agrees that this brand is a boring mess

- The beauty world is SILENT about it and the reviews they did get were lukewarm

- I personally think it sucks and no matter how much you scream, it's NOT gonna change:)

Including LG in your video is about money, there's nothing artistic there. The oreo collab is about money, I doubt she dreamt of having Oreos with her name. BUT. The Oreo collab is super well done. It's totally on point. So I have no problem with it! It's both fun and will get her money. Good for her.

Despite liking all of her albums, tours, shows, her ****ing Oreos, most of her ads, I'm suuuuuch a terrible fan for not liking her shitty makeup. Got it.

Thank god she offers Meet and Greets to the fans who religiously defend her every moves on here! She clearly needs y'all to care more than she does! Oh wait... she doesn't. You can log off and find a hobby. We don't care half as much as you do. We're discussing makeup, and we happen to have a negative opinion.

First of all, stop grouping me bitch its rude.

I recognise an INSPIRED makeup line, so i'm wrong or brainwashed as your opnion is *the* opnion huh.

Omg the 20+ humans anyone takes seriously on youtube dont mention it OMG crazy, youtube isnt reality of quality hun, and like they're not being paid for everyone they talk about.

Stop saying "we have" I'm talking to you, not a group.

Anyway, I am yet to be proven wrong that gaga does things with actual heart, and its not your place to make anyone think different, and you're not placing an opinion, youre stating it as a fact we all need to desperately absord.

[Enigma 7,182]

3 minutes ago, Medusa said:

First of all, stop grouping me bitch its rude.

I recognise an INSPIRED makeup line, so i'm wrong or brainwashed as your opnion is *the* opnion huh.

Omg the 20+ humans anyone takes seriously on youtube dont mention it OMG crazy, youtube isnt reality of quality hun, and like they're not being paid for everyone they talk about.

Stop saying "we have" I'm talking to you, not a group.

Anyway, I am yet to be proven wrong that gaga does things with actual heart, and its not your place to make anyone think different, and you're not placing an opinion, youre stating it as a fact we all need to desperately absord.

Stop saying my opinion is wrong because it's negative, it's rude.+

You have all rights to think this is inspired. I think that's your bias speaking, because I can't fathom how someone would think this is inspired. I'm still open to your opinion as long as you don't come at me telling me I'm all sorts of things for disliking Haus Labs.

Obviously Youtube doesn't have full authority on makeup, but it is usually reflective of the general consensus. Products that get raved about are generally good, and products that are paid dust generally aren't worth the attention. And you're acting as if only big beauty gurus didn't mention it. Well, that's one fact : they don't. Haus Labs got the typical beauty review from all of them, which was lukewarm, besides from Nikkie because Gaga was literally in the room. And even smaller Youtubers are not crazy about it. And the makeup subreddits think it's meh. So really, you're the minority. You're entitled to your opinion but don't come screaming at me as if I were some kind of delusional hater when most of the beauty world thinks like me.

That rhetoric is very close to Trump supporters who seem to think everyone is against him for mysterious reasons, and that the problem is not on Trump's hands, but on everyone else's. If makeup experts, beauty gurus and beauty fans majoritarily say your brand is meh, chances are they're right. Of course it's subjective, but it still backs up my opinion and shows that I'm not alone, nor am I seeing things that are not there.

I honestly think you're blind if you don't see how a generic (it has no Gaga element besides shade names) brand owned by a mega corporation (that should be the giveaway : if it's owned by some bigger brand, then the bigger brand makes all decisions in the end, and it's all about profit) partnered with Amazon (once again putting emphasis on the profit aspect) and so heavily involving Sarah (it shows that she is as much and in my opinion more involved than Gaga) brand would not actually be Gaga's project 100%. At this point it's not a matter of opinions, it's about how capitalism and businesses work. This is not an independant brand, this is a branch of a corporation. 

Bottom line : praise Haus Labs all you want. But don't take it personal when we see it as a failure and don't sugarcoat things just because Gaga founded it. Do you understand the difference between arguing with my points and discrediting them? The latter is what you're doing and it's stupid.

[LG666 1,931]

LMAO people wasting time and energy being negative about something they have zero control over... WHO CARES. If you dont like Haus Labs, dont buy it. Nobody is forcing you to like it or to engage with it. 

CMON PEOPLE.

 

[Celloo Deng 55,092]

5 hours ago, Blastertoyo said:

literally the slogan of the brand is “our haus your rules” but it’s literally just makeup, it’s not even like they’re playing off the products as dual purpose or multifunctional, which is a very easy way to market. for example Jeffree star’s liquid lips are all eye safe so they can be used anywhere on the face. Nope Gaga just has eyeshadows that are eyeshadows, lipglosses that are lipglosses, eyeliners that are eyeliners etc 

The glam attacks are multifunctional as eyeshadow, highlight and lip toppers.

[BlueRose 397]

I just watch some Nikkie tutorials videos and I get the vide that the market is over populated. So if someone wants to enter a market like this has to consider, what I can provide to the consumer that will make me stand out?

Also the only thing that stood out to me from the Haus Labs is Glam attack Liquids, they seem unique but I dont know the beauty industry,

so if anyone know any other brand that does something like this please let me know.

[hELXIG 43,094]

I feel like this is just one of those people who like to be negative   a whole 35 minute fired-up rant about how terrible all the beauty brands are? Sis... just get over it  

[OMonster 14,675]

She speaks absolute sense. 

Haus Labs is a misfiring cash-grab of a brand that doesn't align to its mission and what Gaga says it's meant to be. 

It would be really, really interesting to see the sales of Haus Labs.

Is it a success?

Is it a flop?

Do any of us really know?

[OMonster 14,675]

Also... this YouTuber is right: who wants neutral makeup from Lady Gaga?

Like, it just doesn't make sense. 

Does Gaga not understand her audience?

People who would buy makeup from Lady Gaga want excitement and difference... she's never going to appeal to the 'beauty' types her products often seem targeted at. 

There's a major disconnect going on with the brand. 

It's also as though Gaga herself doesn't want the brand to be 'Gaga', which suggests a serious lack of self (and commercial) awareness. Whether Gaga 'feels like' Gaga anymore is irrelevant to her public image and what she's known for and where her name holds weight. 

[xoxo Craig 55,649]

10 hours ago, Delulu Rogers said:

I agree with a lot of her points. You don’t have to try the makeup yourself to say that the colours are basic and the packaging and products aren’t innovative and missing a wow factor. Idk the tea about the company that outsold them but if she’s right, then that is concerning for haus labs. Also, what is the direction haus labs is going in? 

Are people expecting/asking too much of make-up brands? Like its make-up, its not something that can be given depth like music can. You put it on your face to looks artsy or whatever. Like to me, its nothing special. 

The whole point of Haus Labs was to create a community around expressing yourself hoe you wish to be expressed. Instead of promoting the brand in the view of "this can make you look more beautiful" (which is extremely harmful and unnecessary), HL went with the idea of including everyone from all backgrounds and promoting the idea of them being free in their artistc choice. That's the direction of Haus Labs, hence the slogan, "our haus, your rules"

[Putang Ina Mo 2,179]

16 minutes ago, OMonster said:

Also... this YouTuber is right: who wants neutral makeup from Lady Gaga?

Like, it just doesn't make sense. 

Does Gaga not understand her audience?

People who would buy makeup from Lady Gaga want excitement and difference... she's never going to appeal to the 'beauty' types her products often seem targeted at. 

There's a major disconnect going on with the brand. 

It's also as though Gaga herself doesn't want the brand to be 'Gaga', which suggests a serious lack of self (and commercial) awareness. Whether Gaga 'feels like' Gaga anymore is irrelevant to her public image and what she's known for and where her name holds weight. 

For real, though. 

When they announced HL, me and other people (GP) expected something out-of-the-box, something edgy like an alternative to KVD.